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Media Planner - job 2 of 3

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES A MEDIA PLANNER DO?

The Media Planner will assist in the development, evaluation and management of online media plans for pharmaceutical clients to meet their requirements, budgets and objectives. He or she will develop and manage the RFP process and assist in the evaluation of proposals. This person will maintain a responsive working relationship with clients, vendors and internal agency staff. The Media Planner maintains rapport with media publishers through daily interaction and works closely with account and creative teams to ensure flawless execution of media schedules. The Media Planner must stay abreast of new and emerging technologies and execution opportunities by providing agency POVs on new opportunities as they relate to client objectives on an ongoing basis. He or she will manage the campaign authorizations, budgets and invoice process. The Media Planner will also analyze research data and assist in compiling monthly competitive analyses when needed, as well as assist in the monthly campaign reporting.

Qualifications

WHAT ARE WE LOOKING FOR?

  • Bachelor’s degree in marketing, advertising, media studies, communications or equivalent education plus professional experience
  • 1-2 years of experience in media planning and buying
  • Online media background specifically working with pharmaceutical brands is preferred
  • Proficiency in comScore, Kantar and MRI is preferred
  • Detail-oriented
  • Strong presentation skills
  • Able to multitask and be a team player in a fast-paced environment Proficient in Microsoft Office, particularly PowerPoint and Excel

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind. 

Client Delight I own every client experience and its impact on results. 

Take Action I am empowered and empower others to act now. 

Grow Talent I own my development and invest in the development of others.  

Win Together I passionately connect with anyone, anywhere, anytime to achieve results. 

Communication Matters I speak up to create transparent, thoughtful and timely dialogue. 

Embrace Diversity I create an environment of awareness and respect. 

Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $48,000.00 to $72,000.00 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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CEO of EVERSANA
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Jim Lang
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Average salary estimate

$60000 / YEARLY (est.)
min
max
$48000K
$72000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Media Planner, EVERSANA

Are you passionate about media and healthcare? At EVERSANA INTOUCH™, we're seeking a dynamic Media Planner to join our New York, NY team. As a Media Planner, you'll play a crucial role in developing, evaluating, and managing online media plans for our pharmaceutical clients. Your expertise will help us meet their unique requirements, stay within budget, and achieve their objectives. You’ll be the go-to person facilitating the RFP process, working closely with clients, vendors, and our internal agency team. Your daily interactions with media publishers will be key to maintaining strong relationships, ensuring flawless media schedule execution alongside our account and creative teams. A tech-savvy individual, you’ll keep your finger on the pulse of new technologies and execution opportunities, helping us adjust our strategies to align with client goals. Plus, you’ll manage campaign budgets and invoices while diving deep into research data to compile insightful competitive analyses and monthly campaign reports. If you're detail-oriented, a multitasker, with a Bachelor's degree in a related field and some media planning experience, we want to hear from you! Join us in making a difference in the healthcare landscape while thriving in a collaborative, diverse, and inclusive culture.

Frequently Asked Questions (FAQs) for Media Planner Role at EVERSANA
What are the responsibilities of a Media Planner at EVERSANA INTOUCH™?

As a Media Planner at EVERSANA INTOUCH™, your key responsibilities will include developing and managing online media plans for pharmaceutical clients, facilitating the RFP process, and maintaining relationships with clients and media publishers. You'll collaborate with account and creative teams to ensure effective media schedule execution, manage budgets and invoices, and provide data analysis for campaign reporting.

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What qualifications are required for the Media Planner role at EVERSANA INTOUCH™?

The qualifications for a Media Planner role at EVERSANA INTOUCH™ include a Bachelor’s degree in marketing, media studies, or a related field, coupled with 1-2 years of media planning experience. Proficiency with tools like comScore, Kantar, and MRI is preferred, and a detail-oriented mindset, strong presentation skills, and multitasking abilities are essential.

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How does a Media Planner at EVERSANA INTOUCH™ stay updated with trends?

A Media Planner at EVERSANA INTOUCH™ stays updated with trends by actively researching emerging technologies and media execution opportunities. They provide the agency's point of view on these developments and continually communicate with industry contacts to understand the evolving landscape, ensuring client objectives are always met.

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What is the culture like at EVERSANA INTOUCH™ for a Media Planner?

The culture at EVERSANA INTOUCH™ is inclusive, dynamic, and focused on improving patient lives. Media Planners thrive in an environment that embraces diversity, collaboration, and continuous development. We place great emphasis on team members being patient-minded and proactive, fostering a culture where everyone's contributions are valued.

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What is the expected salary range for the Media Planner position at EVERSANA INTOUCH™?

The expected salary range for a Media Planner at EVERSANA INTOUCH™ is between $48,000 and $72,000, depending on relevant experience and location. This range reflects our commitment to providing competitive compensation packages in alignment with industry standards.

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Common Interview Questions for Media Planner
Can you explain your approach to developing a media plan for a pharmaceutical client?

When developing a media plan for a pharmaceutical client, it's important to conduct thorough audience research to understand patient demographics and behaviors. I focus on aligning the media strategy with the client's goals, utilizing analytics to inform choices, and ensuring compliance with industry regulations. Consider discussing specific strategies you've implemented in the past that brought measurable success.

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How do you manage the relationship with media publishers?

Managing relationships with media publishers involves regular communication, understanding their capabilities, and negotiating terms that benefit both parties. I prioritize transparency and collaboration, inviting feedback from publishers to refine outcomes. Sharing successful campaign experiences can help demonstrate my relationship management skills during the interview.

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What tools do you use for media analysis and reporting?

I typically use platforms like comScore, Kantar, and Google Analytics to analyze media performance. I believe in leveraging data to optimize campaigns continuously and provide comprehensive reports to clients that highlight key insights and recommended actions. Discussing specific metrics that you tracked in previous roles can further emphasize your analytical skills.

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How do you prioritize tasks in a fast-paced environment?

In a fast-paced environment, I prioritize tasks based on deadlines and project impact. I use task management tools to keep track of my responsibilities and regularly review and adjust my priorities based on client needs or unexpected challenges. Providing examples of how you successfully managed multiple projects can illustrate your effectiveness.

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Describe a challenging media planning project you managed. What was the outcome?

A challenging project I managed involved tight deadlines and budget constraints for a new pharmaceutical launch. I coordinated closely with cross-functional teams to optimize media spend and improve audience targeting. The outcome was a successful launch with exceeding engagement metrics compared to previous campaigns. Sharing specific metrics will showcase your problem-solving and analytical capabilities.

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How do you stay current with media trends and technologies?

Staying current involves subscribing to industry publications, attending webinars, and participating in professional networks. I also engage with online courses to keep my skills sharp. Sharing where you find your information sources can highlight your commitment to professional growth.

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What experience do you have with the pharmaceutical industry in media planning?

In my previous roles, I've worked on several campaigns targeting healthcare professionals and patients, focusing on compliance and educational content. I understand the nuances of the pharmaceutical market, which helps inform media strategies. Highlighting specific campaigns and their success can further substantiate your experience.

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How do you analyze the effectiveness of a media campaign?

I analyze campaign effectiveness by tracking key performance indicators (KPIs) such as engagement rates, reach, and conversion metrics. Post-campaign analysis helps identify what worked well and what areas need improvement, allowing for better strategies in future campaigns. Mentioning specific KPIs relevant to your past experiences can provide solid examples.

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What strategies do you employ for successful media buying?

Successful media buying strategies include understanding the target audience thoroughly and utilizing negotiation skills to get the best ad placements within budget constraints. I also monitor placements closely and adjust strategies as needed based on real-time data. Discussing specific media buying tactics you’ve used previously can demonstrate your expertise.

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What role does creativity play in media planning for healthcare?

Creativity in media planning for healthcare is essential for breaking through the noise and engaging audiences effectively. It informs how we present messages and choose channels for outreach. Sharing examples of creative strategies you've successfully implemented in the past can highlight your innovative thinking.

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A Vision to Advance Life Sciences Services “Sana” is latin for healthy. So naturally, when service leaders – spanning the patient experience to global channel distribution – combined into one powerful platform, we became EVERSANA. Together, we w...

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DATE POSTED
April 19, 2025

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