Social Media Content Creator

Posting NumberSTA00579PO24Job FamilyCommunications and MarketingJob FunctionSocial MediaUSC Market TitleSocial Media StrategistLink to USC Market Titlehttps://uscjobs.sc.edu/titles/132458Job LevelP1 - ProfessionalBusiness Title (Internal Title)Social Media Content CreatorCampusColumbiaWork CountyRichlandCollege/DivisionCommunications and MarketingDepartmentCOMM Brand StrategyState Pay Band5Approved Starting Salary$45,133Advertised Salary Range$45,133 - $56,416Location of VacancyPart/Full TimeFull TimeHours per Week37.5Work ScheduleStandard working schedule: 8:30am – 5:00pmMust be willing to work a flexible schedule to meet the needs of the department.Basis12 monthsJob Search CategoryCommunication ServicesAbout USCAbout University of South CarolinaFrom the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.Inclusive Excellence StatementAt the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees.Benefits for FTE PositionsThe University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the About Benefits section on the Applicant Portal at uscjobs.sc.edu.Position DescriptionAdvertised Job SummaryThe University of South Carolina is seeking a talented and creative social media content creator to join our award-winning social media team. The ideal candidate will be a passionate self-starter with exceptional working knowledge of social media best practices and trend watching to produce content on behalf of USC that resonates with our varied online audiences. We’re looking for someone who thrives during each stage of the creative process (from brainstorming to publishing) with a propensity toward creating short form video content, capturing engaging photos and producing gifs, graphics and the occasional written content. The perfect candidate will be an out-of-the-box but within-the-brand thinker with a portfolio of sharp work already under their belt.This position will collaborate closely with many stakeholders in marketing and communications including, but not limited to, staff videographers and photographers, designers, writers and a team of talented interns to ensure that the content we publish is optimized for each platform we use. The ideal candidate will also be a deadline-driven, energetic multitasker who thrives when juggling several different to-do list items. A critical part of the team, the person who fills this role should be organized, detail-oriented, and enthusiastic about social media, and preferably, the University of South Carolina.Minimum QualificationsBachelor’s degree in a related field and two or more years of professional experience producing creative digital assets for a brand or organization; better-than-average understanding of social media platforms and content production trends.Preferred QualificationsA bachelor’s degree in visual communications, media arts, mass communication, marketing, advertising or a related field with one year of content production experience.Knowledge/Skills/AbilitiesKeen understanding of the rapidly-evolving digital landscape and a proven interest in keeping up-to-date with developments in social platforms and creative applications.Native social media user who possesses working knowledge about TikTok, Instagram (Threads, Reels, Stories, Highlights, etc.), Facebook, YouTube, YouTube Shorts, X (Twitter), LinkedIn, etc.Experience working independently and collaboratively with colleagues across communication functions.Strong problem-solving skills and independent self-direction coupled with an aptitude for team collaboration.Proficient knowledge of the full Adobe Creative Suite as well as web-based design programs like Canva.Strong organizational skills and ability to manage multiple concurrent projects.Adaptable to new technology including production management and team collaboration software.Ability to work as a team player, demonstrate personal initiative and inspire colleagues with creativity.Ability to operate in a fast-paced environment with changing priorities.Job DutiesJob DutyCreative Execution: Consistently produce digital media for distribution on University of South Carolina social media feeds including, but not limited to: graphics, motion graphics, gifs, short format videos, infographics, photos and web stories.Essential FunctionYesPercentage of Time40Job DutyAnalysis and insights: Analyze content posted to university-level accounts and make changes based on performance and audience engagement. Brainstorm content ideas with other creatives on the team and pursue good ideas based on data, strategy and best practices. Assist in the creation of a monthly report summarizing content performance across the office of communications and marketing.Essential FunctionYesPercentage of Time30Job DutyTrack projects from start to finish using internal database: Use best practices for digital asset management to ensure easy archival and retrieval of branded digital media assets.Essential FunctionYesPercentage of Time10Job DutyCreative Concepting: Research, concept and refine branded digital media creative executions for use on university social media platforms. Monitor the internet for brand-relevant trends and communicate with the senior social media strategist on appropriate ways to join trending conversations.Essential FunctionYesPercentage of Time20Position AttributesEmployees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.Safety Sensitive or Security SensitiveNoHazardous weather categoryNon-EssentialPosting Detail InformationNumber of Vacancies1Desired Start DateJob Open Date07/11/2024Job Close Date08/24/2024Open Until FilledNoSpecial Instructions to ApplicantPositions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.We are only accepting applications submitted by August 24, 2024.The University of South Carolina offers a valuable benefits package including but not limited to:• Health and Life Insurance• Retirement Programs• Paid Tuition• Dependent Scholarships• Annual Leave• Sick Leave• 13 Paid Holidays (including an extended December holiday)• Paid Parental Leave• Professional Development OpportunitiesClick here to learn more about why you should work at UofSC.Quicklink for Postinghttps://uscjobs.sc.edu/postings/171409EEO StatementThe University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.