Freelance SEO Specialist

As a Freelance SEO Specialist at Evolving Web, you will conduct in-depth SEO audits, optimize website content, develop and monitor SEO campaigns, collaborate with content teams, and stay updated with the latest industry trends. Your role is crucial in driving traffic and improving the visibility of both the agency and client projects.

To qualify as a Freelance SEO Specialist at Evolving Web, you should have 3-5 years of experience in an SEO-focused role. A strong understanding of SEO tools, keyword research, and technical SEO is vital, along with excellent written and verbal communication skills, especially in English and French.

A Freelance SEO Specialist at Evolving Web should be well-versed in essential SEO tools such as Google Search Console, SEMrush, and Ahrefs. Your proficiency with these tools will be integral in conducting audits, keyword research, and overall SEO performance measurement.

Yes, Evolving Web welcomes remote applications from candidates based in North America. However, it is important that you are available during Montreal working hours and are comfortable using communication tools like Slack to stay connected with your team.

Career growth for a Freelance SEO Specialist at Evolving Web is promising, as you will be continually learning new SEO techniques and trends. By successfully driving organic traffic and improving search rankings, you can take on more responsibilities and potentially transition into a full-time role.

To conduct an SEO audit effectively, I focus on evaluating technical aspects, on-page content, and off-page factors. I use tools like Google Search Console and SEMrush to identify issues and opportunities, ensuring a comprehensive analysis of the site’s performance.

Staying current with SEO trends is vital. I regularly read industry blogs, attend webinars, and participate in online SEO forums. Following thought leaders in the SEO community on social media also helps me stay informed about the latest updates and techniques.

My keyword research process begins with identifying the target audience and understanding their intent. I use tools such as Ahrefs to find relevant keywords, analyze search volume and competition, and then select the most effective keywords to optimize content.

For link-building, I focus on creating high-quality, valuable content that naturally attracts links. Additionally, I engage in guest posting, outreach to industry blogs, and collaborations to increase my site's authority through quality backlinks.

I measure the success of an SEO campaign by tracking key performance indicators such as organic traffic, search rankings, and conversion rates. I also analyze data through Google Analytics to assess user engagement and behavior on the site.

Content is crucial in SEO strategy as it drives traffic, engages the audience, and improves rankings. By optimizing content around targeted keywords and enhancing user experience, we can ensure our sites are not only discoverable but also valuable.

I communicate SEO strategies to clients by breaking down complex concepts into simple, actionable steps. I utilize reports and presentations that highlight our strategies, expected outcomes, and performance metrics to demonstrate transparency and build trust.

Handling SEO for multiple locations involves optimizing each location’s page with local keywords, creating distinct content for each area, and utilizing Google My Business listings effectively. This strategy helps improve visibility in local search results.

I have faced challenges such as algorithm changes that impact site rankings. To overcome this, I adapt quickly by reassessing strategies, implementing best practices, and continuing education to stay ahead in SEO trends and updates.

SEO is vital for businesses because it enhances online visibility, drives organic traffic, and ultimately leads to higher conversion rates. A strong SEO strategy aligns with business goals, enhancing brand recognition and customer engagement over time.