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Content Marketing Specialist

At Fairmatic, we’re on a mission to make roads safer—one fleet at a time.


We’re revolutionizing auto insurance with AI and data-driven insights, offering personalized options that reward safe driving with meaningful savings. Our predictive risk models, trained on 200 billion miles of driving data, have been tested by hundreds of thousands of drivers, proving their real-world impact.


Our leadership team brings together serial entrepreneurs, insurance industry pioneers, and seasoned startup veterans—raising over $88M in funding in under a year.


We’re an insurtech company with AI at our core—but at Fairmatic, AI isn’t just for engineers. We believe everyone can elevate their workflow with the latest AI tools.


Maybe you use ChatGPT to sharpen your communication skills. An AI-powered planner to stay organized. Or perhaps AI fuels your continuous learning and professional growth. However you integrate AI into your daily life, we’d love to hear about it!


As part of our interview process, we’ll chat about how AI fits into your world—no pressure, just a fun, open conversation about the tools that help you work smarter, faster, and better. Who knows, you might even teach us a thing or two!


Join our global team of curious, adaptable technologists and problem-solvers who are passionate about making a real-world difference!


Fairmatic is building a new kind of insurance company that’s powered by data and driven to make roads safer for everyone. We’re looking for a creative, strategic Content Marketer to shape and scale our storytelling across formats and channels—helping drive growth, brand engagement, and sales success.


What you'll do
  • Create compelling, conversion-driven content for sales enablement tools and marketing collateral—including videos, case studies, flyers, newsletters, and in-product messaging.
  • Monitor and report on KPIs to measure marketing success, including engagement, lead generation, and campaign effectiveness.
  • Work with the marketing team to develop and implement Fairmatic’s content strategy across channels.
  • Own the website and social media content to ensure Fairmatic produces engaging, SEO-optimized content that supports brand and demand generation goals.
  • Ensure proper tracking and reporting in HubSpot; communicate performance and insights to internal marketing stakeholders and cross-functional teams.
  • Collaborate with product, data, and insurance teams to develop data-driven content that clearly communicates product value.
  • Manage email marketing operations - including content gathering, email preparation, sending, and performance reporting.


Skills needed for this role
  • Native or fluent English with excellent writing and editing skills.3+ years of experience in content marketing, preferably in B2B, SaaS, or Insurtech environments.
  • Strong portfolio across multiple formats: blog posts, video scripts, social posts, newsletters, and more.
  • Hands-on experience managing content across web, email, and social platforms.
  • Familiarity with tools like WordPress, HubSpot, Canva/Adobe Creative Suite, and social media scheduling platforms.
  • A self-starter mindset - comfortable owning projects, wearing multiple hats, and thriving in a dynamic, fast-paced team.


Some of our US Benefits & Perks:


Unlimited PTO! 

Medical, dental, and vision coverage

Life and disability insurance Learning and development program and stipend

Stipends for wellness and entertainment

Fully remote work supplemented with fun in-person events

Paid company trips both nationally and internationally

Awesome Fairmatic gifts and swag!


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CEO of Fairmatic
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Jonathan Matus
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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Content Marketing Specialist, Fairmatic

Join Fairmatic as a Content Marketing Specialist, and be part of our mission to revolutionize auto insurance and make roads safer—one fleet at a time! Nestled at the intersection of technology and safety, Fairmatic leverages AI and data-driven insights to personalize insurance options, rewarding safe driving with impressive savings. Whether you're creating compelling content like videos, newsletters, or case studies, your role as a Content Marketing Specialist will be vital in shaping our brand story across various channels. You will work hand-in-hand with our dynamic marketing team to execute a content strategy that not only drives growth but also enhances brand engagement and sales success. With your knack for writing and a portfolio that showcases your mastery in multiple formats, you'll ensure that every piece we publish is engaging and optimized for SEO. Plus, you’ll have the opportunity to manage our content calendar across web, email, and social media while measuring success through insightful KPI reporting. At Fairmatic, we value creativity, adaptability, and a problem-solving mindset. We believe in a fun, open dialogue about the latest AI tools that help you work smarter and grow professionally. Come join our vibrant global team and help us build a new type of insurance company powered by data, designed not just for profits but for a better world! With flexible perks like unlimited PTO, wellness stipends, and opportunities for remote work, Fairmatic represents the future of making a real-world impact in the auto insurance industry.

Frequently Asked Questions (FAQs) for Content Marketing Specialist Role at Fairmatic
What are the main responsibilities of a Content Marketing Specialist at Fairmatic?

As a Content Marketing Specialist at Fairmatic, your main responsibilities include creating compelling, conversion-driven content for marketing collateral, monitoring and reporting on key performance indicators (KPIs), and collaborating with various teams to align content strategy with overall business goals.

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What skills are essential for a successful Content Marketing Specialist at Fairmatic?

To excel as a Content Marketing Specialist at Fairmatic, you should have exceptional writing and editing skills in English, a strong portfolio showcasing diverse content formats, hand-on experience with content management tools like HubSpot and WordPress, and a self-starter mindset to thrive in a dynamic environment.

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How does Fairmatic measure success for its content marketing efforts?

Fairmatic measures the success of its content marketing through KPIs such as engagement rates, lead generation metrics, and campaign effectiveness. As a Content Marketing Specialist, you'll be responsible for monitoring these metrics and reporting insights to drive future strategies.

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What types of content will I create as a Content Marketing Specialist at Fairmatic?

In your role as a Content Marketing Specialist at Fairmatic, you will create a variety of content types including case studies, newsletters, videos, and social media posts, ensuring all materials are aligned with our brand voice and optimized for search engines.

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Does Fairmatic provide training and support for new Content Marketing Specialists?

Yes, at Fairmatic, we are committed to the ongoing professional development of our team members. New Content Marketing Specialists will have access to training programs, learning stipends, and mentorship opportunities to ensure your success in your role.

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Common Interview Questions for Content Marketing Specialist
Can you describe your experience with content creation in a B2B environment?

Highlight your past work experiences that involved creating content targeting business audiences, discussing specific projects and the impact they had on brand engagement or lead generation.

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How do you ensure that your content is SEO optimized?

Share the methods you use for keyword research, on-page optimization techniques, and how you measure the natural flow and reader engagement for any content you publish.

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What tools do you use for managing content and tracking performance?

Discuss your familiarity with tools like HubSpot, Google Analytics, and WordPress, explaining how each contributes to planning, publishing, and evaluating your content strategies.

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How do you collaborate with cross-functional teams to create compelling content?

Talk about specific instances where you’ve worked with product or sales teams to gather insights and develop content that meets diverse organizational needs while maintaining a unified brand voice.

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Tell us about a successful content campaign you managed. What were the results?

Provide details on a campaign you led, including objectives, strategies, and key metrics that indicate its success, focusing on engagement, conversions, or brand awareness.

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What strategies do you use to generate leads through content marketing?

Explain how you utilize content formats such as whitepapers, webinars, and email marketing to educate potential customers while guiding them through the funnel towards conversion.

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How do you adapt your writing style for different target audiences?

Describe your approach to tailoring voice and tone based on audience analysis, ensuring that messages resonate with various segments, especially within a B2B context.

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What is your process for staying updated on content marketing trends?

Share the resources, publications, and networks you engage with regularly to keep abreast of developments in content marketing and how you implement these insights into your work.

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How would you prioritize content projects when faced with tight deadlines?

Discuss your strategy for assessing project urgency and importance, including how you communicate with stakeholders to manage expectations and adjust timelines when necessary.

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What role does data play in your content strategy?

Elaborate on how you use analytics to inform content creation, measure its effectiveness, and adjust strategies accordingly, emphasizing a data-driven mindset.

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Making roads safer, one fleet at a time.

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Full-time, remote
DATE POSTED
March 30, 2025

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