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U.S. Marketing Multi-Office Email Marketing Coordinator - 2025055

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten?  Do you believe in our calling as Christians to welcome the least of these and love our neighbor?


If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.


At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.

 

If you’re looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.

 

 

ORGANIZATION SUMMARY

World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.


Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy.



This position is reliant upon funding and may be subject to modification or termination based on resource availability.



POSITION SUMMARY:

We are looking for a dedicated U.S. Marketing Multi-Office Email Coordinator to play a key role in awareness and acquisition strategies for a portfolio of U.S. offices, nurturing leads through regular value-add and appeal emails, leading to new donors and volunteers. In this role, you will play a vital part in developing and executing email marketing strategies that connect with potential supporters, nurturing relationships, and converting them into passionate donors and advocates for our mission. You’ll work alongside U.S. Office and Marketing staff to drive email engagement and conversions, enabling us to better serve and uplift the communities in need.


ROLE & RESPONSIBILITIES:
  • Email Strategy Development and Execution 
  • Meet weekly with key office stakeholders to identify upcoming email and lead generation workflows. Develop and implement effective email marketing strategies in collaboration with contact owners across various offices and departments to engage and convert leads into donors and volunteers using HubSpot. Manage email campaigns throughout their lifecycle, including planning, list segmenting, building, scheduling, testing, and reporting for your portfolio of offices.

  • Lead Generation, Email Optimization and Performance Improvement
  • Work with the US Marketing Specialist and USP Email Marketing Specialist to adapt, create, audit, and optimize automated email workflows (e.g., new lead onboarding, event/trigger-based emails, and donation appeals).
  • Maintain lead generation forms and triggers for automation in HubSpot.
  • Establish a monthly cadence of analysis and reporting to the Office Director and others as requested on email campaign performance (engagement and acquisitions), providing insights and recommendations for continuous improvement.
  • Monitor email deliverability and ensure compliance with regulations like the CAN-SPAM Act and GDPR.
  • Continuously monitor industry trends and best practices in email marketing, suggesting innovative ideas to maximize campaign effectiveness.

  • Cross-Functional Collaboration 
  • Work closely with Marketing, SED and CCE teams as relates to your portfolio of offices, toward a comprehensive external engagement strategy, representing proven top-of-funnel strategies in U.S. office markets.
  • Collaborate with the digital marketing team to integrate email campaigns with other marketing channels for cohesive messaging and optimal results.
  • This collaboration would also be intended to share learnings, org best practices, and any platform changes.


JOB REQUIREMENTS:
  • Mature and personal Christian faith
  • Committed to the mission, vision, and values of World Relief
  • Desire to serve and empower the Church to impact vulnerable communities
  • Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
  • Proficiency in using HubSpot email marketing platform.
  • Proficient in Microsoft Office and Google suites.
  • Up-to-date knowledge of CAN-SPAM Act and GDPR regulations to ensure compliance.
  • 3 years of experience in mass email marketing, preferably in a nonprofit or donation-based organization.
  • Up to domestic and/or international travel required


PREFERRED QUALIFICATIONS:
  • Bachelor's degree in marketing, communications, or a related field preferred
  • Marketing and Engagement Expertise: Strong understanding of email marketing best practices, including list management and segmentation, A/B testing, automation, and deliverability optimization.
  • Knowledge of key email marketing metrics and how to interpret them.
  • Analytical and Data-Driven Skills: Data-driven and curious mind.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Adaptability and Collaboration: Strong team orientation; able to collaborate well with others, share ideas openly, and adapt plans based on input from others.
  • Able to adapt to fast-paced, changing realities and needs, especially during disaster response situations.
  • Ability to collaborate effectively with cross-functional teams, including content, visual design, and digital marketing.
  • Attention to Detail and Project Management: Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
  • Communication Skills: Excellent written and verbal communication skills.
  • Technical Skills (Desirable but not Required): Familiarity with HTML/CSS for email template customization is a plus.


$50,000 - $53,000 a year

World Relief offers a competitive benefits package and employee discount program for full-time and part-time employees.

 

World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.

 

***

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

 

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.

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CEO of World Relief
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Myal Greene
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What You Should Know About U.S. Marketing Multi-Office Email Marketing Coordinator - 2025055, World Relief

Are you deeply passionate about making a difference in the world? If so, the role of U.S. Marketing Multi-Office Email Marketing Coordinator at World Relief in Baltimore, MD, might be just what you're looking for! Here, you'll embark on a meaningful journey, connecting with potential supporters through thoughtful email campaigns that highlight the urgent humanitarian needs of vulnerable communities. This position is all about empathy and advocacy—ideal for those who believe in standing up for the marginalized and fighting for justice. By collaborating with diverse teams, you'll help develop and execute engaging email marketing strategies that not only inform but also inspire action among donors and volunteers. You will utilize your experience with email marketing to enhance lead generation and optimize campaigns for success. The best part? You’ll witness first-hand how your work converts compassionate individuals into committed advocates for World Relief’s mission. With a focus on compliance and best practices, you’ll also have the chance to analyze campaign performance and suggest innovative ideas to enhance engagement. If you're ready to combine your marketing expertise with a heartfelt mission, we encourage you to explore this unique opportunity and join the incredible team at World Relief today!

Frequently Asked Questions (FAQs) for U.S. Marketing Multi-Office Email Marketing Coordinator - 2025055 Role at World Relief
What are the primary responsibilities of a U.S. Marketing Multi-Office Email Marketing Coordinator at World Relief?

As a U.S. Marketing Multi-Office Email Marketing Coordinator at World Relief, your main responsibilities include developing and executing email marketing strategies to engage potential donors and volunteers, managing email campaigns from planning to reporting, and collaborating with office stakeholders to optimize lead generation efforts. You'll also analyze campaign performance and advise on improvements to maximize outreach.

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What qualifications are needed to apply for the U.S. Marketing Multi-Office Email Marketing Coordinator position at World Relief?

To apply for the U.S. Marketing Multi-Office Email Marketing Coordinator position at World Relief, you need to have at least three years of experience in mass email marketing, preferably within a nonprofit context. Proficiency in HubSpot, knowledge of email marketing regulations such as the CAN-SPAM Act, and strong analytical skills are crucial. A Bachelor's degree in marketing or communications is preferred but not mandatory.

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How does the U.S. Marketing Multi-Office Email Marketing Coordinator contribute to World Relief’s mission?

The U.S. Marketing Multi-Office Email Marketing Coordinator plays a vital role in supporting World Relief's mission by crafting email campaigns that raise awareness and drive engagement around humanitarian issues. Through strategic communications, the coordinator helps cultivate relationships with donors and volunteers, allowing the organization to better serve vulnerable communities. Your efforts directly translate into expanded support and advocacy for those in need.

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What kind of environment should a U.S. Marketing Multi-Office Email Marketing Coordinator expect at World Relief?

At World Relief, a U.S. Marketing Multi-Office Email Marketing Coordinator will find a supportive and purpose-driven environment. The organization is committed to its mission and values, fostering collaboration among diverse teams. You'll work in a dynamic atmosphere that values adaptability and creativity, especially in response to pressing humanitarian needs.

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What tools and software does a U.S. Marketing Multi-Office Email Marketing Coordinator use at World Relief?

A U.S. Marketing Multi-Office Email Marketing Coordinator at World Relief primarily utilizes HubSpot for email marketing and campaign management. Proficiency in Microsoft Office and Google suites is also essential for managing workflows and communicating effectively. Familiarity with email template customization using HTML/CSS is a desirable asset for enhancing email campaigns.

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Common Interview Questions for U.S. Marketing Multi-Office Email Marketing Coordinator - 2025055
How do you leverage data in your email marketing campaigns?

In responding to this question, highlight your experience with analyzing key performance metrics to assess engagement and conversion rates. Discuss specific tools you've used, like HubSpot, to track open rates and clicks, and explain how you've adapted strategies based on the data to improve future campaigns.

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Can you provide an example of a successful email marketing campaign you managed?

Share a detailed example of a campaign where you not only met but exceeded the goals set for engagement or conversions. Focus on the steps you took—from conceptualization to execution—and include metrics that demonstrate the success of the campaign.

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What strategies do you use for segmenting an email list?

Discuss your approach to segmentation, emphasizing your understanding of audience demographics, behaviors, and preferences. Explain how segmenting your list allows for more personalized communication, leading to higher engagement and conversion rates.

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How do you ensure compliance with email marketing regulations?

Talk about your knowledge of regulations like the CAN-SPAM Act and GDPR, explaining how you incorporate best practices into your campaigns. Include how you manage opt-ins, offer easy opt-outs, and ensure that all marketing emails are compliant with current laws.

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What methods do you use to optimize email deliverability?

Mention strategies like regular list cleaning, utilizing verified domains, and authenticating your emails with SPF and DKIM. Discuss how you monitor deliverability rates and troubleshoot any issues that arise to ensure your emails reach their intended recipients.

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Describe your experience with A/B testing in email campaigns.

Discuss the importance of A/B testing for optimizing email performance. Share examples of tests you’ve run with subject lines, content, call-to-action buttons, and how the results influenced your campaign strategies and decisions.

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How do you maintain effective collaboration with cross-functional teams?

Highlight your communication skills and ability to facilitate teamwork. Provide examples of past projects where you successfully worked with design, content, and marketing teams to launch cohesive email campaigns that reflected the organization's branding and mission.

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What role does storytelling play in your email marketing strategy?

Emphasize how storytelling can enrich email communications, making the message more relatable and engaging. Share examples where you utilized narratives to connect emotionally with audiences, driving action towards the cause you represent.

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How do you adapt your email marketing strategies in times of crisis?

Discuss your flexibility and responsiveness to change, especially in a nonprofit context where needs can shift rapidly due to events. Provide examples of how you've tailored messaging to be sensitive yet effective during challenging times, ensuring continued engagement.

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What are your thoughts on the future of email marketing, especially for nonprofits?

Share your insights on trends in email marketing, particularly how technology and personalization will shape future strategies. Discuss the importance of maintaining authenticity and connection with supporters while using data-driven approaches for greater impact.

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World Relief is a nonprofit Evangelical Christian humanitarian organization, the humanitarian arm of the National Association of Evangelicals and a leading refugee resettlement agency headquartered in Baltimore, Maryland.

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Full-time, on-site
DATE POSTED
March 29, 2025

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