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Customer Success Manager

The Appcues Customer Success Management (CSM) team focuses on the themes of align, enable, and expand. We align with customers’ desired business outcomes, enable them on their existing use cases, and work with them to expand into additional use cases, ensuring ongoing and ever-improving customer return-on-investment.  Additionally, our team serves as liaisons between the customer and the Appcues ecosystem, streamlining collaboration with Product Management, Engineering, Sales, Professional Services, and others.


Responsibilities
  • Guide customers through a smooth onboarding process, ensuring they quickly realize value.
  • Develop tailored success plans to drive product adoption and alignment with customer goals.
  • Conduct product training sessions to empower customers and drive engagement.
  • Build and nurture long-term relationships with key stakeholders to establish trust and deep partnership.
  • Act as a strategic advisor, helping customers leverage the product to improve their user and customer experience.
  • Regularly review customer goals and success metrics to ensure alignment with their business needs.
  • Monitor customer usage and proactively address adoption risks to maximize retention.
  • Identify expansion opportunities and collaborate with Account Management to drive upsell and cross-sell initiatives as well as support renewals by demonstrating continuous value and ROI to customers.
  • Share best practices, use cases, and success stories to inspire and educate customers.
  • Collaborate with Marketing on customer success stories, case studies, and thought leadership content.
  • Serve as the voice of the customer by gathering feedback and influencing product development.
  • Partner with Product and Engineering teams to relay feature requests and usability insights.
  • Align with Support and Implementation teams to resolve issues and drive a superior customer experience.
  • Contribute to internal knowledge sharing and process improvements to enhance the customer success function.
  • Develop and execute strategies to improve customer retention and reduce churn.
  • Identify and nurture champions within customer organizations to strengthen long-term partnerships.
  • This role will be supporting our mid-market customers in the Western Region (Midwest or West Coast)


Qualifications
  • 2+ years experience in a services and/or selling role
  • Prior experience in Customer Success or equivalent history of increasing satisfaction, adoption, and retention within a SaaS organization
  • Understanding of Appcues and typical Product-Led growth strategies
  • General understanding of integrations, APIs, and/or WebHooks
  • Experience partnering with customers to define and achieve business outcomes
  • Familiarity working with customers of sizes relevant to the assigned segment
  • Exceptional verbal, written, organizational, presentation, and communication skills
  • Detailed oriented and analytical
  • Strong team player but self-starter
  • Project management experience & skills
  • Strong technical, analytic, and problem-solving skills
  • Alignment with our values, and willingness to work in accordance with those values
  • Ability to travel if needed 
  • Demonstrated progressive experience in a related function is required with direct customer advocacy and engagement experience in post-sales or professional services functions


$60,000 - $80,000 a year
this range only reflects the base salary, this role will also have a variable component

Note - Appcues uses a market-data driven approach to setting compensation ranges, and pins compensation ranges to data provided by third-party organizations. This range is for all US-based candidates and is built to be competitive nationwide by utilizing ranges for the Greater Boston area, regardless of where in the US an employee lives (or later relocates). This range represents salary-based compensation and does not include our equity package (in stock options), 401k match, or other benefits including an office setup budget, tech budget, training and education budget, and co-working space reimbursements. Actual compensation offered to a successful applicant may be based on job-related experience and other factors consistent with applicable law. For non-US based candidates, Appcues adjusts salary ranges based on cost of labor in each market. If you have questions on the pay range in your country, the recruiter will be happy to discuss specifics during your introductory conversation."


About Us


Appcues' mission is to help teams deliver experiences their users love. Our vision is for every software company to embrace product-led growth, resulting in more engaged and happier users.


Our Benefits


100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won't change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.

Well-being - You'll have solid health, dental, and vision plans; access to 401k, and a generous maternity and paternity leave.

Fair pay - Each role has a defined salary band, bands and salaries are audited on a regular basis to help maintain fairness and market value

Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.

Coworking space, on us - Home office not cutting it? We'll reimburse your monthly coworking fees.

Equity - We want everyone invested in our success. We grant every employee equity in the company.

Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, weekly team lunches, and Lunch & Learns., and an annual learning stipend.

Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.

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CEO of Appcues
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Jackson Noel
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What You Should Know About Customer Success Manager, Appcues

Join Appcues as a Customer Success Manager, where your main mission will be to align, enable, and expand with our valued customers. In this fully remote role, you’ll guide our customers through a smooth onboarding process and ensure that they quickly realize the value of our product. You will develop tailored success plans that drive product adoption and help customers meet their unique business goals. Your responsibilities will also include conducting training sessions to empower clients and foster engagement, as well as building long-term relationships to create trust and partnership. As a strategic advisor, you’ll help them leverage the Appcues platform for an exceptional user experience. You will regularly engage with customers to review their goals and success metrics, monitoring usage to proactively address any risks to adoption. Collaborating closely with the Sales and Account Management teams, you’ll identify upsell and cross-sell opportunities that reinforce the ongoing value Appcues delivers. Ultimately, your role is pivotal in serving as the voice of the customer and influencing product development while enhancing the overall customer success function within the Appcues ecosystem. We’re looking for someone with 2+ years in a customer service or sales role, preferably within a SaaS environment, who’s adept at project management, problem-solving, and team collaboration to join us on this exciting journey.

Frequently Asked Questions (FAQs) for Customer Success Manager Role at Appcues
What are the key responsibilities of a Customer Success Manager at Appcues?

As a Customer Success Manager at Appcues, you will guide customers through the onboarding process, develop tailored success plans, conduct product trainings, build long-term relationships, and act as a strategic advisor. You will monitor customer success metrics and proactively tackle any adoption risks, all while collaborating with various teams to ensure customer satisfaction and success.

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What qualifications are required for the Customer Success Manager position at Appcues?

To qualify for the Customer Success Manager role at Appcues, you should have at least 2 years of experience in a services or sales role, preferably within a SaaS organization. Additionally, having experience in customer success, understanding Product-Led growth strategies, and possessing strong communication and problem-solving skills are critical for success in this position.

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What is the typical salary range for a Customer Success Manager at Appcues?

The salary range for a Customer Success Manager at Appcues is between $60,000 and $80,000 annually, reflecting the base salary. There is also a variable component tied to performance and metrics. This competitive salary range is benchmarked against market data to ensure fairness and alignment with industry standards.

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How does Appcues support its Customer Success Managers in remote work?

Appcues offers a fully remote work environment, leveraging tools like Slack and Zoom for collaboration. They provide a home office stipend, a tech budget for work-related technology, and cover coworking space costs. Furthermore, Appcues fosters a culture of inclusivity with remote events and annual off-site retreats.

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What opportunities for career development are available for a Customer Success Manager at Appcues?

As a Customer Success Manager at Appcues, you will benefit from monthly all-hands meetings, Lunch & Learn sessions, and an annual learning stipend. The company emphasizes transparency and collaboration, providing multiple avenues for professional growth and knowledge sharing among team members.

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Common Interview Questions for Customer Success Manager
How do you prioritize tasks in a Customer Success Manager role?

When prioritizing tasks as a Customer Success Manager, I focus on customer urgency, business impact, and alignment with strategic goals. Using a tool like a priority matrix can help visualize and balance what needs immediate attention versus what can be scheduled for later.

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Can you describe your experience with onboarding new customers?

In my previous roles, I have developed structured onboarding processes that ensure customers quickly realize product value. I tailor onboarding sessions based on customer needs, providing ongoing support and follow-ups to ensure user engagement.

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What strategies do you use to ensure customer satisfaction?

To ensure customer satisfaction, I regularly communicate with clients to understand their needs, utilize feedback for continuous improvement, and track key performance metrics. Building strong relationships also plays a vital role in maintaining high satisfaction levels.

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How do you identify upsell opportunities?

I identify upsell opportunities by monitoring customer usage patterns, understanding their evolving needs, and discussing future goals. By aligning our offerings with their business objectives, I can present tailored solutions that drive further value.

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What methods do you use for customer training?

For customer training, I utilize interactive training sessions, webinars, and one-on-one coaching. I believe in tailoring training content based on customer use cases to facilitate practical understanding and encourage product adoption.

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Describe a challenging customer situation you've handled.

In a previous position, I faced a situation where a key customer was unhappy due to a product limitation. I took the initiative to troubleshoot and provide alternative solutions, stayed in frequent contact, and ensured they felt heard. This transparency helped rebuild trust and satisfaction.

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How do you measure success in a Customer Success Manager role?

Success in a Customer Success Manager role is measured by customer retention rates, satisfaction scores, and tracking the achievement of customer goals. Regular check-ins and success reviews can provide valuable insights into customer performance.

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What role does communication play in your work as a CSM?

Communication is critical in my role as a Customer Success Manager. It helps build relationships, clarify customer needs, and foster collaboration with internal teams. Effective communication ensures everyone is aligned toward delivering optimal customer experiences.

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How do you handle feedback from customers?

I approach customer feedback with an open mindset. I actively listen to their concerns, validate their experiences, and provide timely solutions. All feedback is essential for continuous improvement, and I strive to relay this information internally for service enhancements.

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What qualities do you believe are essential for a Customer Success Manager?

Key qualities for a successful Customer Success Manager include strong interpersonal skills, empathy, problem-solving ability, and a customer-centric mindset. Additionally, being detail-oriented and analytical allows for better strategic planning and execution.

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DATE POSTED
March 25, 2025

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