As a Growth Marketing Manager, Lifecycle at Figma, your primary responsibilities include owning and executing lifecycle marketing programs, developing a robust experimentation roadmap, and leading cross-functional collaboration with teams such as Marketing Ops and Product. You will also define and report on key performance indicators (KPIs) to gauge the impact of your strategies on user engagement and monetization.

To be considered for the Growth Marketing Manager, Lifecycle role at Figma, you should have at least 6 years of experience in lifecycle marketing, preferably within SaaS or product-led growth companies. Proficiency in marketing automation platforms and strong analytical skills for data-driven optimization are essential qualifications.

Success for the Growth Marketing Manager, Lifecycle at Figma is measured through clearly defined KPIs that assess customer activation, retention, engagement, and annual recurring revenue (ARR) growth. You will be responsible for regularly reporting these metrics to marketing leadership, demonstrating the strategic impact of your efforts.

Figma promotes a culture of growth and collaboration, where curiosity and learning are highly valued. As a Growth Marketing Manager, Lifecycle, you’ll find yourself in an environment that encourages innovation and open communication, allowing you to thrive while strategically contributing to Figma's success.

Yes, experience in global campaigns is considered an added plus for the Growth Marketing Manager, Lifecycle position at Figma. While it's not strictly required, familiarity with collaborating on localized campaigns is beneficial, particularly given Figma's diverse user base.

When defining and implementing effective lifecycle marketing strategies, I focus on understanding the customer journey in detail, segmenting users based on behaviors and preferences. I would leverage data to personalize experiences and continuously test and optimize marketing campaigns for better engagement and conversion.

In a previous role, I led a lifecycle marketing project that involved a comprehensive segmentation strategy. By implementing targeted email campaigns, we increased our user activation rate by 30%. I measured success through A/B testing and regular reviews of KPIs, which informed our next steps.

I have extensive experience with tools like Customer.io, Iterable, and Marketo. I've implemented campaigns using these platforms and utilized their advanced segmentation features to tailor user experiences effectively.

I prioritize multiple projects by assessing their impact on overall business goals and deadlines. I use project management tools to organize tasks, set clear timelines, and communicate regularly with cross-functional teams, ensuring that everyone is aligned and on track.

I'd measure the success of a lifecycle marketing campaign by tracking key metrics such as user engagement, activation rates, and overall conversion rates. Utilizing dashboards and regular reporting will help convey these results and guide future strategies.

KPIs are crucial in lifecycle marketing as they provide clear benchmarks for success. They help in evaluating the effectiveness of strategies, facilitate data-driven decisions, and ensure alignment across teams on common goals.

I ensure cross-functional collaboration by establishing regular check-ins and using collaborative tools for transparency. Open communication encourages input and feedback from all relevant teams, ultimately leading to more cohesive marketing initiatives.

I have experimented with personalized content based on user behavior and feedback in previous roles. This innovation not only increased engagement but also helped to better understand user needs, allowing us to refine our strategies progressively.

I once faced a significant decline in user engagement rates. To address this, I conducted an in-depth analysis of user journeys to identify pain points and recalibrated our campaigns based on these insights, resulting in a 50% improvement in user interactions.

I'm motivated by the challenge of creating meaningful and impactful marketing experiences. Lifecycle marketing allows me to connect with customers throughout their journeys, continuously learning and evolving strategies to enhance engagement and satisfaction.