Site Activation Intern

As a Site Activation Intern at Back Market, your main responsibilities include conducting content audits for the website and emails, analyzing website traffic, and assisting in the development of engaging user journeys. Collaboration with other teams is key in planning merchandising and CRM promotional campaigns for the upcoming year. You'll also gain hands-on experience with our Content Management System and CRM tools.

To qualify for the Site Activation Intern position at Back Market, candidates should ideally have previous experience in marketing or CRM, particularly within the e-commerce sector. A good grasp of Content Management Systems and Google Analytics is expected, along with strong project management skills. Fluency in English is essential, and knowledge of additional languages is a plus!

The Site Activation Internship at Back Market is a 6-month program starting in July. This duration allows interns to immerse themselves fully in the role, gaining valuable experience across various projects and tasks within our Engagement team.

Back Market seeks candidates for the Site Activation Intern role who possess a sales-driven spirit and demonstrate a balance of analytical and creative skills. We value organization, structure, and a proactive attitude, as well as the ability to collaborate effectively within a diverse team.

The recruitment process for the Site Activation Intern position at Back Market typically includes a video call with a Talent Acquisition Specialist, a technical test, a skills fit interview with your direct manager, and a cultural fit interview with a team member. This thorough process ensures that candidates are well-matched to our team and culture.

When discussing your experience with Content Management Systems, highlight any previous internships, coursework, or self-directed projects where you managed content effectively. Be specific about the platforms you’ve used, your role in the projects, and results achieved, as this will showcase your preparedness for the Site Activation Intern position.

To monitor and analyze website traffic, discuss the tools you're familiar with, such as Google Analytics. Explain how you would examine metrics like user behavior, engagement levels, and traffic sources to identify improvement areas. Sharing an example of how your analysis led to actionable insights in past experiences can further strengthen your response.

To enhance customer engagement through CRM channels, focus on personalizing communication, segmenting the audience for targeted campaigns, and A/B testing content to assess effectiveness. Discuss any previous campaigns you've worked on and how you utilized user feedback to refine strategies, which will demonstrate your ability to contribute to the Site Activation Intern role.

When asked about prioritization, talk about using tools and methods, such as to-do lists or agile methodologies, to manage your workload. Highlight real examples where you've successfully balanced multiple projects, meeting deadlines while maintaining quality, reflecting the dynamic nature of the Site Activation Intern position.

Convey your understanding of brand guidelines as crucial components for maintaining consistency in messaging and visual identity across all channels. Cite instances where adhering to guidelines led to successful campaigns, illustrating your readiness to apply this knowledge in the Site Activation Intern role.

In answering this question, recount a collaborative project where you played a significant role. Describe the team's objectives, your specific contributions, and the outcome. Emphasizing your teamwork skills and how collaboration fosters desirable results aligns with the Site Activation Intern's need to work with cross-functional teams at Back Market.

Discuss your systematic approach when conducting content audits, including checking for alignment with brand guidelines, consistency in messaging, and marketing objectives. Mention your steps in analyzing existing content and formulating recommendations, showcasing your analytical skills tied to the Site Activation Intern position.

To address this question, consider factors such as clarity, relevance, and personalization as essential elements of an effective user journey. Share insights from your experiences or research on best practices that create seamless and engaging pathways for users that lead to higher conversion rates, pertinent to the role of Site Activation Intern.

When answering this question, emphasize your knowledge of Back Market’s mission to promote affordable refurbished tech that positively impacts the environment. Mention your alignment with the company values of sustainability, diversity, and innovation, reflecting your intentions to contribute meaningfully as a Site Activation Intern.

Share detailed experiences where you planned or participated in a promotional campaign, including objectives, strategies, and results. Highlight key learnings such as the importance of measuring success, optimizing based on feedback, and how this knowledge would help you excel in the Site Activation Intern role.