Social Media Lead

The Social Media Lead at Fitt Talent Partners will be responsible for developing and executing a viral-driven social media strategy across multiple platforms, including Instagram, TikTok, YouTube, X (Twitter), LinkedIn, and more. This role involves creating engaging content in various formats, managing the content calendar to ensure a mix of viral and educational posts, and analyzing performance metrics to continuously optimize strategy.

To apply for the Social Media Lead position at Fitt Talent Partners, candidates should have a background in content creation, marketing, or a related field, ideally with hands-on experience in developing viral content. A strong understanding of social media trends, analytics, and community engagement techniques is essential, alongside the creative flair to work with our medical board and influencers.

The Social Media Lead at Fitt Talent Partners plays a critical role in community engagement by developing strategies that foster direct interaction with our audience. This includes responding to comments, sparking conversations about health, and identifying opportunities to build partnerships with health creators, further amplifying the community around our healthcare platform.

The Social Media Lead will create a diverse array of content, including short-form videos, reels, carousels, written articles, virtual events, and thought leadership posts. The goal is to produce high-impact material that is both engaging and aligned with Fitt Talent Partners' mission of promoting longevity and preventative healthcare.

The Social Media Lead at Fitt Talent Partners will focus on various social media platforms including Instagram, TikTok, YouTube, X (Twitter), and LinkedIn. Additionally, there will be opportunities to engage with audiences through newsletters and podcasts, utilizing each platform's unique features to reach different segments of the community.

When creating a social media strategy for a health-focused brand like Fitt Talent Partners, it's essential to start with understanding the target audience and their needs. Research current trends in healthcare conversations, identify key influencers in the health sector, and align content with the brand's mission. Additionally, incorporating educational material alongside engaging, viral content is crucial to foster both trust and community.

My process for content creation involves brainstorming sessions with key stakeholders, especially the medical board, to gather insights. I prioritize developing a content calendar that balances educational posts and viral content. I also ensure that each piece is optimized for the respective platform's audience, utilizing analytics to assess performance and refine future content accordingly.

I focus on authentic engagement strategies such as responding promptly to comments and messages, creating interactive content like polls or questions, and fostering discussions around trending health topics. Collaborating with influencers and regularly featuring community stories can also help grow our following while building deeper connections with our audience.

I subscribe to industry newsletters, follow social media marketing blogs, and participate in webinars on digital marketing. Additionally, I engage with other marketers on platforms like LinkedIn and Twitter, where sharing insights on algorithm changes and trends is common. Keeping an eye on emerging platforms is also vital to stay ahead of the curve.

In a previous role, I executed a health awareness campaign on TikTok that focused on mental health. By leveraging relatable content and partnering with mental health influencers, we achieved over 500k views in the first week. The engagement rate was triple industry standards, and it sparked conversations in the comments section, significantly expanding our community.

Data analytics plays a crucial role in my social media strategy. I utilize tools to track key metrics like engagement rates, reach, and follower growth, which inform my adjustments in content. By identifying what resonates with the audience, I can pivot my approach quickly, ensuring we capitalize on trends and optimize our campaigns for maximum impact.

Balancing creativity and strategy is vital. I begin with a data-driven strategy to outline our objectives and key messages. From there, I allow creative freedom to explore innovative content ideas that align with these goals. Regularly reviewing analytics helps maintain this balance, ensuring that creative endeavors contribute to our overall strategy.

Handling negative feedback requires a calm, professional approach. I would respond promptly to acknowledge the concern and offer further assistance, showing empathy and understanding. If necessary, I would take the conversation offline to resolve the issue privately. This approach not only addresses the concern but can also enhance our brand’s reputation as caring and responsive.

I utilize a variety of tools such as Hootsuite or Buffer for scheduling posts, Canva for designing visuals, and Google Analytics for tracking performance. Additionally, social listening tools help monitor conversations around our brand, providing invaluable insights for strategy adjustments.

Storytelling is essential in social media because it creates emotional connections with the audience. By sharing relatable experiences and impactful journeys related to health and wellness, we can engage our audience on a deeper level, helping them feel part of our community. A compelling story can inspire action or even change perceptions—both goals worth pursuing.