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Senior Copywriter

About frank green

frank green isn’t a person, it’s a philosophy. We are frank about living green.

Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

Your New Role

As a Senior Copywriter, you’ll take ownership of developing high-quality, insight-driven copy that captures attention and engages audiences. Whether you're crafting campaign narratives, writing product copy, or creating content for sustainability driven initiatives, you’ll ensure everything is aligned with the brand’s voice and marketing goals. You’ll work closely with the Creative Director, marketing teams, and cross-functional partners to deliver creative solutions that make an impact.

This role calls for a talented storyteller who can distill complex ideas into clear, engaging messages. You’ll be responsible for delivering copy that not only meets but exceeds expectations across digital, print, and social media campaigns.

Your Day to Day

  • Develop on brand, insight driven copy for multi channel marketing campaigns, from email marketing to product descriptions.
  • Write engaging copy for paid and organic social media, display banners, landing pages, packaging, and wholesale communications.
  • Collaborate with the creative, marketing, and cross-functional teams to brainstorm campaign ideas and deliver cohesive strategies.
  • Dive into industry trends, consumer insights, sustainability, and current events to craft timely, strategic messages.
  • Collaborate with teams to gather post campaign performance insights and refine messaging for continuous improvement.
  • Ensure brand consistency by acting as a key guardian of the brand’s tone of voice.
  • Edit, proofread, and refine copy, ensuring clarity, accuracy, and adherence to brand guidelines.
  • Validate claims and ensure all messaging is supported by factual evidence and aligns with the company's values.
  • Manage multiple projects simultaneously, ensuring high quality work is delivered on time.

What You Need

  • Strong understanding of how copy fits into broader campaign objectives and marketing goals.
  • Proven experience writing for digital, print, social media, email, packaging, and more.
  • Ability to research industry trends, consumer insights, and sustainability topics to inform copy.
  • Deep understanding of brand tone of voice and how to maintain consistency across all communications.
  • Natural storyteller with the ability to create engaging, action-driven content.
  • Exceptional grammar, punctuation, and proofreading skills, with a keen eye for detail.
  • Strong interpersonal and communication skills to work effectively with cross-functional teams.
  • Experience with tools like Asana, Trello, or Monday.com to manage timelines and deliverables.

The Perks

  • Dog friendly offices.
  • Staff discount on frank green products.
  • Personal learning & development budget.
  • A real opportunity to have an impact on a global brand.
  • Celebration birthday day off as paid leave.
  • Plenty of autonomy and opportunity to grow.
  • Generous parental leave.
  • Hybrid work environment.
  • Fun and inclusive staff events and celebrations.

Our Culture:

At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

We're creative, pragmatic and driven by the pursuit of “anything is possible”, but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

To Apply

This role is for someone who thrives in a fast-paced, entrepreneurial environment, where every day brings new challenges and opportunities. If this sounds like you, hit APPLY NOW and we'll be in touch.

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Senior Copywriter, frank green

At frank green, we're not just another brand; we're a philosophy that champions sustainability and a greener lifestyle. As a Senior Copywriter, you'll play a vital role in helping us stop single-use plastics by crafting captivating, on-brand copy that resonates with our global audience. You'll be responsible for producing high-quality, insight-driven copy that aligns perfectly with our marketing goals across multiple channels including digital, print, and social media. Whether you're weaving together compelling campaign narratives, writing enticing product descriptions, or contributing to our sustainability initiatives, your expertise will ensure our message is clear and impactful. Collaboration is key in this role; you'll work closely with our Creative Director and marketing teams to brainstorm innovative ideas and drive cohesive strategies. Your day will be filled with the thrill of researching industry trends and consumer insights to craft timely messages, while refining your work to maintain our brand's distinctive voice. We're looking for a natural storyteller with exceptional attention to detail, strong communication skills, and a passion for making a difference. If you're someone who enjoys managing multiple projects and thrives in a dynamic environment, this is the perfect opportunity for you. Join us in making sustainable change enjoyable and accessible for everyone, and help us amplify our mission with your words.

Frequently Asked Questions (FAQs) for Senior Copywriter Role at frank green
What are the main responsibilities of a Senior Copywriter at frank green?

As a Senior Copywriter at frank green, you will be responsible for crafting high-quality copy that aligns with the brand's voice and marketing goals. Duties include developing multi-channel marketing content such as email campaigns, social media posts, product descriptions, and packaging copy. You'll collaborate with various teams to brainstorm campaign ideas, analyze industry trends, and refine messaging based on performance insights to drive continuous improvement.

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What qualifications are needed to become a Senior Copywriter at frank green?

To excel as a Senior Copywriter at frank green, candidates should possess a strong understanding of how copy fits into broader marketing objectives. Proven experience in writing for digital and print media, a deep understanding of brand tone of voice, and the ability to research industry and sustainability topics are vital. Exceptional grammar, attention to detail, and strong interpersonal skills are also essential for collaborating effectively with cross-functional teams.

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How does frank green ensure brand consistency in copywriting?

At frank green, maintaining brand consistency is essential. The Senior Copywriter acts as a guardian of the brand's tone of voice, ensuring that all communications, from marketing materials to product descriptions, align with the company's values. This involves editing, proofreading, and refining copy to ensure clarity, accuracy, and that all messaging is substantiated by factual evidence.

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What tools are utilized by the Senior Copywriter at frank green to manage projects?

A Senior Copywriter at frank green is expected to be well-versed in project management tools such as Asana, Trello, or Monday.com. These tools enable you to manage timelines, coordinate deliverables with cross-functional teams, and ensure that all projects are completed with high quality and on time.

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What perks does frank green offer to its Senior Copywriters?

Frank green offers a range of perks to its Senior Copywriters, including a dog-friendly office environment, generous staff discounts on products, a personal learning and development budget, hybrid work options, and paid leave for birthdays. Additionally, the company values diversity and inclusion, providing fun and inclusive workplace events that celebrate the team.

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Common Interview Questions for Senior Copywriter
Can you describe your experience with writing for different marketing channels as a Senior Copywriter?

When answering this question, highlight specific examples of your work across various marketing channels such as email, social media, and print. Discuss how you've tailored your writing style to suit each medium and ensure consistent messaging that aligns with brand goals.

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How do you approach brainstorming campaign ideas as a Senior Copywriter?

Share your collaborative approach to brainstorming, mentioning how you involve cross-functional teams to gather diverse perspectives. Discuss specific techniques you use, such as mind mapping or ideation workshops, to generate creative campaign ideas that align with the brand's mission.

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What strategies do you use to maintain a brand's tone of voice in your copy?

In your response, explain how you ensure consistency in brand tone by closely following established guidelines and regularly reviewing previous campaigns. Discuss how understanding the brand's audience and values informs your tone and language choices.

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Can you give an example of how you incorporated consumer insights into your copy?

When discussing this, provide a concrete example where you analyzed consumer feedback or market research to inform your copywriting. Illustrate how the insights led to more engaging content and ultimately impacted campaign performance positively.

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How do you handle feedback and revisions in your writing process?

Emphasize your openness to constructive criticism and your process for incorporating feedback. You could mention your strategy for addressing multiple revisions while maintaining the integrity of your initial message and how collaboration improves the final product.

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Describe a project where you had to manage competing deadlines.

Share a story that illustrates your time management skills, detailing how you prioritize tasks, communicate with your team, and use project management tools to ensure timely delivery without compromising the quality of your work.

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How do you keep yourself updated with industry trends and consumer insights?

Discuss your proactive approach to staying informed, such as following industry-related publications, attending webinars, or participating in networking groups. Highlight how this knowledge informs your copywriting and keeps your content relevant.

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What do you think is the role of storytelling in copywriting?

Explain the importance of storytelling in creating an emotional connection with the audience. Provide examples of how you've crafted narratives in your copy to make the message more relatable and engaging, ultimately driving action.

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What are some challenges you face in copywriting for sustainability-focused brands?

Address the unique challenges of conveying sustainability messages in an engaging way, such as overcoming consumer skepticism or jargon. Discuss your strategies for simplifying complex concepts without losing the core message.

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Why do you want to work as a Senior Copywriter for frank green?

Share your passion for sustainability and how it aligns with frank green's mission. Discuss your admiration for their innovative products and how you see your skills contributing to their vision of making sustainable living accessible and fun.

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Full-time, hybrid
DATE POSTED
January 2, 2025

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