Senior Copywriter

As a Senior Copywriter at frank green, you will be responsible for creating engaging and insightful copy for multi-channel marketing campaigns, including email marketing, product descriptions, social media, and display banners. You will work collaboratively with cross-functional teams, ensuring that your content aligns with the brand's voice and marketing objectives while contributing to sustainability-driven initiatives.

To excel as a Senior Copywriter at frank green, you should have strong copywriting experience in various formats such as digital, print, and social media. Excellent grammar and proofreading skills are essential, alongside a deep understanding of brand voice and tone consistency. Familiarity with project management tools like Asana or Trello is also beneficial.

In your role as Senior Copywriter at frank green, you'll collaborate closely with the Creative Director, marketing teams, and other cross-functional partners. This interaction includes brainstorming campaign ideas, gathering insights from post-campaign analysis, and continually refining messaging to maintain brand consistency and effectiveness across platforms.

The work culture at frank green is dynamic, inclusive, and creative, making it an exciting environment for Senior Copywriters. The company values collaboration, learning, and the pursuit of innovative ideas while ensuring that everyone's perspectives are included. You will have the opportunity to influence a global brand while enjoying a fun and encouraging workplace.

At frank green, Senior Copywriters are welcomed into an environment filled with opportunities for professional growth. The company offers a personal learning and development budget and supports a hybrid work model, allowing you to enhance your skills and take on exciting projects that have a real impact on global sustainable practices.

When answering this question, share a specific project where you successfully conveyed sustainability messages. Highlight how you identified your target audience and aligned your content with brand goals while ensuring factual accuracy and engagement.

Discuss your understanding of brand guidelines and voice, alongside methods you use to keep in sync with evolving marketing goals, such as regular team consultations and keyword research. Emphasize the importance of consistency across various channels.

Outline your approach to researching industry trends and consumer insights, including following relevant publications, attending webinars, and utilizing analytics tools to keep abreast of changes that can inform your copywriting.

Explain your openness to constructive criticism and how you view feedback as an opportunity for improvement. Give examples of specific feedback you received, what you learned from it, and how it improved your future work.

Highlight your organizational skills by describing a particular instance where you juggled various projects. Discuss how you prioritized tasks, managed your time, and communicated with team members to ensure timely delivery of high-quality work.

Talk about methods you employ, such as storytelling techniques, emotional appeal, and addressing customer pain points. Provide examples of copy you've created that effectively engaged the audience and inspired action.

Discuss your process for fact-checking information, including sources you rely on and how you ensure claims in your writing are backed by credible data. Emphasize the importance of integrity and transparency in copywriting.

Reflect on common challenges you may face, such as meeting tight deadlines or balancing creative ideas with brand guidelines. Share strategies you utilize to overcome these challenges and maintain your creative flow.

Explain how you ensure tone and voice consistency by creating style guides or templates and maintaining close collaboration with relevant teams. Provide examples of how you adapted your writing for different platforms while keeping a cohesive brand voice.

Use this question to express your passion for sustainability and how it aligns with frank green's mission. Discuss your admiration for the brand, your Ideals of creativity, and the opportunity you see to make a positive impact through your writing.