Senior B2B Marketing Manager - job 1 of 2

A Senior B2B Marketing Manager at Freed plays a pivotal role by leading marketing initiatives aimed at generating leads for our sales team. Key responsibilities include developing multi-channel campaigns, implementing targeted ABM strategies, creating high-quality content, and collaborating with the sales team to optimize sales efforts.

Candidates for the Senior B2B Marketing Manager position at Freed should possess at least five years of experience in B2B marketing, ideally with startup experience. They must be analytics-driven, organized, and detail-oriented, possessing a passion for both healthcare and technology.

At Freed, we prioritize professional development by offering a vibrant workspace where the Senior B2B Marketing Manager can start as an individual contributor and eventually step into a leadership role. Our culture encourages entrepreneurial thinking and ambitious growth, which contributes to your professional journey.

The Senior B2B Marketing Manager at Freed will concentrate on developing multi-channel marketing strategies including email, social media campaigns, content marketing, and account-based marketing, all engineered to generate qualified leads and enhance overall marketing performance.

Freed offers a competitive salary, equity in a growing company, unlimited PTO, and comprehensive medical, dental, and vision benefits for US-based employees, along with company-sponsored annual retreats to foster team bonding and rejuvenation.

To generate leads effectively, I would focus on developing multi-channel campaigns that leverage targeted content marketing, social media outreach, and personalized email strategies. I would also emphasize data-driven account-based marketing to engage high-value accounts.

Measuring the effectiveness of marketing campaigns involves tracking key performance indicators such as lead conversion rates, website traffic, and engagement metrics. Using analytics tools, I can evaluate what strategies worked and identify areas for improvement.

In my previous roles, I have developed various content types such as case studies, white papers, and webinars aimed at B2B buyers. I focus on creating informative and engaging content that addresses their pain points while establishing thought leadership.

Collaboration with sales teams is crucial. I regularly engage in meetings to understand their needs and challenges, and I work closely with them to create effective sales collateral and training materials that drive engagement and improve sales outcomes.

Analytics plays a fundamental role in my marketing approach. I utilize data insights to determine campaign performance, understand audience behavior, and refine my marketing strategies to ensure maximum impact and ROI.

In a fast-paced environment, I prioritize projects based on their alignment with business goals, deadlines, and potential impact. I also utilize project management tools to stay organized and ensure that my team meets all critical deadlines.

I have extensive experience with various CRM platforms and marketing automation tools which I use for lead scoring, segmentation, and campaign execution. My proficiency with these tools allows me to streamline processes and enhance marketing efficiency.

I stay updated on the latest B2B marketing trends through continuous learning—attending webinars, following industry leaders, and participating in professional networks. This ensures that my strategies remain innovative and relevant.

My approach to account-based marketing involves identifying high-value accounts and creating personalized marketing strategies to engage key decision-makers. This includes tailored content and targeted campaigns aimed at addressing their specific needs.

I am most excited about the opportunity to combine my marketing expertise with my passion for healthcare technology. The chance to make a tangible difference in the lives of clinicians while being part of a rapidly growing innovative company truly motivates me.