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Senior Marketing Manager

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Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive, combine with our iconic brands to create something truly extraordinary. For over a century, we've been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark.

We’re on the lookout for a commercially minded and customer-focused Senior Marketing Manager to join our team in North Sydney. In this exciting and fast-paced role, you’ll lead our merchant marketing efforts and be instrumental in shaping how our products reach and resonate with customers across key B2B channels. As a market leader in bathroom and kitchen products, we’re passionate about delivering high-quality solutions that improve lives – and we’re looking for someone who shares that vision.

About the role

Reporting to the Head of Customer Marketing Channels, you’ll play a critical role in driving growth, visibility and conversion through strategic marketing activation across our key merchant accounts. You’ll be the voice of the customer within our marketing team and bring to life compelling in-store, digital, and promotional initiatives that support our sales and brand objectives.

Key Responsibilities

Lead the development and execution of annual marketing activation plans tailored to our merchant partners, with a focus on growth, category leadership, and superior customer experience.
Translate industry, consumer and category insights into clear, actionable strategies and business recommendations.
Own the planning and delivery of in-store activities including POS, promotions, digital activation and events.
Partner with Sales, Product and Marketing teams to enhance our go-to-market approach for new and existing products.
Create compelling sales tools and customer communications, including pitch decks, promotional assets and field toolkits.
Support range reviews, pricing strategy support, and tender processes for key accounts.
Manage marketing budgets, trade calendars, forecasting and promotional inventory.
Lead external communications for merchant channels through tools such as Dynamics 365.
Drive collaboration across internal teams and build a deep organisational understanding of key customer segments.

About you

As our new Senior Marketing Manager, you will have:

At least 10 years of experience across Marketing, Key Account or Category Management roles, with 5+ years in a senior or leadership capacity.
Proven track record in B2B and B2C marketing; FMCG or merchant channel experience highly regarded.
Strong commercial acumen and strategic thinking with a hands-on approach to execution.
Excellent communication and stakeholder management skills.
Demonstrated experience developing and delivering integrated marketing campaigns across in-store and digital channels.
Ability to manage budgets, timelines, and multiple projects with confidence and agility.
A Bachelor’s degree in Marketing, Commerce, Business or a related discipline (or equivalent experience).

If you’re a proactive and creative marketing leader ready to shape the future of our merchant channels, we’d love to hear from you.

About us

At GWA, we're not just a company—we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.

When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.

We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.

What can you expect from us?

Join us on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth. Take the first step towards an exciting career and become part of a team that's dedicated to delivering exceptional customer experiences and making a real difference in the world. We value passion, potential, and a willingness to learn.

Aside from a supportive and collaborative culture where you’ll be set up for success and know that you’re making a real difference from day one.

Some of the benefits we’ll offer you include:

Hybrid working options
Competitive remuneration
An immersive onboarding program to set you up for success
Opportunities to learn and grow through our Learning & Development programs
‘Great Rewards’ program - exclusive access to discounts and cashback rewards at your favourite stores
‘Bathrooms & More’ program - great discounts on a wide range of our products
Volunteer and Community Service Leave
Health & Wellbeing Services with 24/7 in app access to medical advice, safety support and mental healthcare for you and your immediate family members.
Annual flu vaccinations
Medibank Health Insurance - discounts on corporate cover

Ready to apply?

Great! Just click the apply button to build your career with us!

Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.

GWA Group does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Please note that we are not accepting applications from agencies for this role.

Average salary estimate

$110000 / YEARLY (est.)

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$100000K

$120000K

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What You Should Know About Senior Marketing Manager, GWA Group

Join us at GWA as a Senior Marketing Manager, where our rich Australian and New Zealand heritage blends seamlessly with innovative marketing strategies. With over a century crafting market-leading products like Caroma, Methven, and Clark, we're on the lookout for someone with a commercial mindset and customer focus to join our energetic team. This exciting position involves leading our merchant marketing efforts and shaping how our exceptional bathroom and kitchen products resonate with key B2B customers. You will report directly to the Head of Customer Marketing Channels and drive significant growth and visibility through strategic marketing activations across merchant accounts. Your leadership will guide the development and execution of annual marketing plans, translating industry insights into actionable strategies. You will partner with various teams to enhance our market approach and create compelling sales tools that support our brand objectives. At GWA, we prioritize creating extraordinary customer experiences, and we're seeking a proactive marketing leader who shares this vision. If you have a proven track record in B2B and B2C marketing, particularly within FMCG or merchant channels, then we want to hear from you. Come be part of our supportive community where every team member contributes to making everyday water experiences remarkable and sustainable. Join us on our journey from good to great, and let’s make a difference together.

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at GWA Group

What are the main responsibilities of a Senior Marketing Manager at GWA?

As the Senior Marketing Manager at GWA, your primary responsibilities include developing annual marketing activation plans tailored for our merchant partners, managing in-store promotions, and enhancing our go-to-market strategies. You will partner with sales, product, and marketing teams to execute integrated marketing campaigns, ensuring a superior customer experience across all channels.