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H&M Sales Advisor - job 7 of 20

Job Description

About the Role

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

General Information

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities

Qualifications

Who You Are

  • As a Sales Advisor, you'll be passionate about fashion and everything we create in-store.
  • Motivated by giving customers a great experience.
  • You should also be communicative, creative and curious, motivated, flexible, decisive, and action-oriented.
  • You should also enjoy working in a collaborative and dynamic environment.
  • You have sales experience working in a dynamic and collaborative environment that you can apply to your role
  • Experience working with customer service in fashion, retail or other service-related industries

Why You'll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you're encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Pay Rate $17.00 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

Store Roles Assessment:

We want to inform you that we use automated decision-making for skill-based recruitment within some of our stores. This means that your responses will be evaluated and scored by an assessment tool that applies predefined criteria set by H&M Group.

The purpose of the assessment tool is to ensure a fair and objective assessment of your skills and suitability for the role. This is validated through strategic human oversight and has been audited according to New York legislation. You can read more about the result here. You’ll be able to provide feedback after the assessment and you always have the opportunity to ask questions.

If you have any difficulties or concerns with the current assessment method, you can request for an alternative method of assessment. Please contact us at [email protected] as soon as possible to discuss your options. We’ll try our best to meet your needs.

Average salary estimate

$35360 / YEARLY (est.)
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$35360K
$35360K

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What You Should Know About H&M Sales Advisor, H&M Group

At H&M, our Sales Advisors play a pivotal role in creating an unforgettable shopping experience for our customers. Located at 72-840 CA-111, Palm Desert, CA, the atmosphere is always vibrant and bustling. As a Sales Advisor, you'll guide our customers through the exciting world of fashion, using your knowledge to provide excellent service tailored to each individual’s needs. Each day presents new opportunities as you interact with customers, help them navigate the latest fashion trends, and promote our fantastic products. Your responsibilities extend beyond just making sales; you'll assist with garment care, ensure a tidy sales floor, and support the whole team in meeting sales targets. Staying updated on fashion trends and sharing your insights with customers will be a fun part of your day. Teamwork is essential here at H&M, as everyone collaborates to create a welcoming environment where customers feel valued. You'll also have opportunities for personal and professional growth within the company, making H&M not just a job, but a starting point for a fulfilling career in fashion. With flexible hours, competitive pay, and great benefits like an employee discount and wellness programs, the H&M Sales Advisor position is a fantastic way to launch your career in retail while making meaningful connections with teammates and customers alike.

Frequently Asked Questions (FAQs) for H&M Sales Advisor Role at H&M Group
What responsibilities does a Sales Advisor at H&M have?

As a Sales Advisor at H&M, you will be responsible for providing excellent customer service by welcoming customers, guiding them through the store, and actively selling products. Additionally, you'll ensure the sales floor is tidy, assist with garment replenishment, and support operational tasks to meet sales targets.

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What qualifications do I need to become a Sales Advisor at H&M?

To qualify for the Sales Advisor position at H&M, candidates should be passionate about fashion and motivated to provide great customer experiences. Previous sales or retail experience is preferred, and strong communication skills are essential for effectively engaging with customers.

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How does H&M support its Sales Advisors' professional growth?

H&M is dedicated to the professional development of its Sales Advisors, offering various onboarding training programs and opportunities for continued learning. Employees are encouraged to retain and share fashion and service knowledge with teammates, fostering a collaborative environment.

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What are the working hours like for a Sales Advisor at H&M?

The working hours for a Sales Advisor at H&M can vary, especially during peak shopping seasons. Flexibility is key as you may work weekends and holidays, but the role typically offers a manageable schedule that balances work and personal time.

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What benefits do Sales Advisors at H&M receive?

Sales Advisors at H&M enjoy an attractive benefits package that includes a competitive hourly wage, employee discounts across all H&M brands, wellness programs, comprehensive health insurance, and participation in the H&M Incentive Program.

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Common Interview Questions for H&M Sales Advisor
How would you approach a customer who seems unsure about what to buy?

Begin by greeting the customer warmly and asking open-ended questions to understand their preferences. Show empathy and patience while guiding them through options. Highlight current trends and personal styling tips to help them feel more comfortable in their decision-making.

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Can you describe your experience with teamwork in a retail setting?

Discuss specific examples of successful collaboration, such as working with colleagues to achieve sales goals or managing store operations during high-traffic periods. Emphasize your ability to communicate effectively and support your team's objectives.

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What do you know about H&M's brand values and mission?

Express a clear understanding of H&M's commitment to fashion quality at affordable prices while incorporating sustainability. Ensure that you highlight your alignment with these values and how you would embody them as a Sales Advisor.

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How do you keep up with fashion trends and styles?

Share your passion for fashion by discussing various sources you follow, such as fashion blogs, social media, and influencers. Explain how you apply this knowledge in engaging customers and promoting relevant products.

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What techniques do you use to promote a product effectively?

Describe techniques like understanding customer needs through questioning, showcasing product features, or sharing customer testimonials. Highlight your ability to tailor your approach based on individual customer interactions.

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How would you handle a difficult customer complaint?

Remain calm and listen actively to the customer’s concerns. Show empathy and take steps to resolve the issue, whether it involves replacing an item or explaining H&M’s return policy. The goal is to ensure the customer leaves satisfied.

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Why do you want to work as a Sales Advisor at H&M?

Share your enthusiasm for the brand, your love for fashion, and your desire to create positive customer experiences. Connect your personal values with H&M's approach to inclusivity and sustainability in retail.

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Describe a time when you successfully met a sales target.

Provide a specific example of how you engaged customers and used strategies to reach a sales target. Emphasize teamwork, determination, and the tactics that led to that success.

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What steps would you take to ensure an engaging store environment?

Discuss maintaining a clean and organized sales floor, engaging with customers, and showcasing products effectively. Talk about how atmosphere plays a crucial role in enhancing the shopping experience.

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How do you prioritize tasks during busy periods?

Explain your approach to time management, such as creating a plan to handle customer service, restocking, and handling checkout efficiently. Stress the importance of remaining flexible and adapting to evolving store needs.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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April 16, 2025

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