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Manager, Marketing

Harlem Children’s Zone (HCZ) — a world-renowned education and poverty-fighting organization based in New York — seeks a highly-driven, multi-talented Marketing Manager to build awareness and support for HCZ by supporting the creation and implementation of strategic, multi-channel marketing campaigns.​          

The Marketing Manager will join our Communications Team at the forefront of innovation at HCZ. The ideal candidate will be a high-performing marketing strategist and operations specialist with skills and experience supporting the development and implementation of multi-channel marketing strategies. The individual will join HCZ during a critical phase, as we work to scale our impact across the country and place children from under-resourced communities on the pathway to social and economic mobility.

For more information, check out Want to Work at Harlem Children’s Zone? Here’s 7 Things You Need to Know

  • Bachelor’s Degree
  • At least 5+ years’ experience working in paid marketing, advertising, brand management, social media, and email marketing 
  • Skills and experience using websites (Wordpress preferred), social media (Meta, LinkedIn, X, YouTube), email marketing (Mailchimp preferred)
  • Ability to juggle multiple projects and priorities at once
  • Commitment to HCZ values and mission
  • Strong written and verbal communication skills

Who You Are 

  • A curious, multi-talented marketing strategist and operations specialist who excels at deploying high-value, cross-channel marketing campaigns from conception to deployment
  • A deadline-driven hustler who thrives in low-ego, team-oriented environments
  • A strong relationship and community builder excited to work collaboratively with stakeholders at HCZ and external partners

What You’ll Do 

Reporting to the Associate Director, Marketing, the Manager, Marketing will support the creation and implementation of paid and owned marketing strategies to advance key priorities: brand awareness, scholar enrollment, talent recruitment, thought leadership, staff culture, and philanthropy. Working in collaboration with the Communications Team and stakeholders across HCZ, they will do this by supporting high-value campaigns executed across our digital properties (e.g., website, social media, email marketing), advertising channels (e.g., connected TV, search, and display) and out of home (e.g., brand activations, public transportation, printed content, and other spatial ads). Some travel is required. 

Responsibilities

  • Support, from conception to implementation, high-value, paid and owned marketing campaigns, tailored to different platforms and audiences, to advance key priorities: brand awareness, scholar enrollment, talent recruitment, and thought leadership.
  • Help oversee the day-to-day execution of our paid marketing platforms (e.g., Meta, LinkedIn, Google Search, Google Display, Google Performance Max, Programmatic) ensuring smooth operations by managing processes, data, and technology to efficiently implement campaigns and track results
  • Help manage and optimize use of our advertising budget
  • Administer our website, optimizing its design, content, and functionality, and working with our web development consultant to troubleshoot issues
  • Help manage our owned marketing platforms, including social media (primarily Meta, LinkedIn, X, and YouTube), website, and email marketing
  • Track and analyze the performance of marketing campaigns using various data gathering platforms and leverage that data to optimize those campaigns and advertising budgets in real time
  • Steward the HCZ brand, ensuring consistent messaging, visual identity, and brand voice across all channels
  • Design processes and acquire new platforms to streamline our paid and owned marketing efforts

As a member of the Harlem Children's Zone team, you will join a supportive and inclusive community dedicated to helping children, families — and our staff — thrive. We offer highly competitive salaries, a comprehensive benefits package, and opportunities for growth.

Our exceptional full-time benefits include: 

  • Highly competitive base salaries
  • Paid time off 
  • Employee referral bonus 
  • Career Advancement
  • No-cost health insurance
  • Life Insurance
  • Short-and long-term disability
  • Additional voluntary benefits
  • Wellness discounts
  • Commuter benefits
  • Financial wellness perks
  • Additional Benefits (Discounts on flights, hotels, theme parks, concert tickets, and more.)

The annual salary range for this position is $80,000-$85,000 with a comprehensive benefits package including employer-covered health insurance. To be considered, interested applicants should apply directly through the posting. No telephone inquiries or recruiters, please. Replies will only be sent to qualified applicants. Harlem Children's Zone is an Equal Opportunity Employer.

Average salary estimate

$82500 / YEARLY (est.)
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$80000K
$85000K

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What You Should Know About Manager, Marketing, Harlem Children's Zone

Join the vibrant team at Harlem Children's Zone (HCZ) as their next Marketing Manager! This is an exciting opportunity where your skills can make a real difference in supporting children from under-resourced communities. At HCZ, we are dedicated to fighting poverty and enhancing education, and we’re looking for someone who is not just talented but also passionate about our mission. As the Marketing Manager, you will play a vital role in shaping and implementing multi-channel marketing campaigns that will elevate awareness and support for our cause. With over five years of experience in paid marketing, social media, and brand management, you’ll get to oversee exciting projects that impact our key priorities such as scholar enrollment and talent recruitment. You’ll be joining a team that values collaboration, creativity, and community building. Your expertise will help us optimize our digital marketing presence across various platforms, including our website and social media channels, ensuring we communicate effectively with our audience. And don’t worry, you won’t be navigating this alone; you’ll have the support of our innovative Communications Team. If you're ready to work in a dynamic environment that values teamwork and has a strong commitment to making change, then this is your chance to shine! Not only will you have a competitive salary, but also a generous benefits package aimed at supporting both personal and professional growth. If you are looking to blend your marketing prowess with a meaningful mission, the Marketing Manager role at Harlem Children's Zone awaits you!

Frequently Asked Questions (FAQs) for Manager, Marketing Role at Harlem Children's Zone
What are the main responsibilities of the Marketing Manager at Harlem Children's Zone?

As the Marketing Manager at Harlem Children's Zone, your key responsibilities include supporting the development and implementation of multi-channel marketing campaigns, managing paid marketing platforms, overseeing the day-to-day execution of advertising initiatives, and optimizing the HCZ website. You would also track campaign performance and ensure consistent messaging across all marketing channels to enhance brand awareness and community engagement.

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What qualifications do I need to apply for the Marketing Manager position at Harlem Children's Zone?

To apply for the Marketing Manager position at Harlem Children's Zone, candidates must have a Bachelor's Degree and at least 5 years of experience in fields such as paid marketing, social media management, and brand management. Familiarity with platforms like Wordpress, Meta, LinkedIn, and Mailchimp is highly desirable, along with strong communication skills and a commitment to the organization's mission.

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What skills are emphasized for the Marketing Manager role at Harlem Children's Zone?

The Marketing Manager role at Harlem Children's Zone places a strong emphasis on strategic marketing, project management, and community building. Candidates should showcase their ability to juggle multiple projects, optimize digital content, analyze marketing performance, and possess a genuine enthusiasm for the organization’s mission of helping children thrive.

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How does the Marketing Manager contribute to HCZ’s mission?

The Marketing Manager contributes to Harlem Children's Zone’s mission by creating and implementing marketing campaigns that drive brand awareness and support the organization’s key priorities, such as scholar enrollment and talent recruitment. By managing impactful advertising strategies and maintaining consistent messaging, the Marketing Manager plays a key role in fostering community engagement and support for HCZ’s initiatives.

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What is the salary range for the Marketing Manager position at Harlem Children's Zone?

The salary range for the Marketing Manager position at Harlem Children's Zone is competitive, falling between $80,000 and $85,000 annually. This position also comes with a comprehensive benefits package that includes health insurance and additional perks aimed at supporting your career and personal growth.

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Common Interview Questions for Manager, Marketing
Can you explain your experience with multi-channel marketing campaigns for the Marketing Manager role?

In the interview, focus on showcasing specific campaigns you've led, detailing your role in developing strategies, executing on various platforms, and measuring outcomes. Demonstrate your understanding of how to tailor messages for different audiences and platforms, as well as any tools you used for analysis and optimization.

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How do you prioritize different marketing projects as a Marketing Manager?

Discuss methods you’ve used to prioritize projects, such as assessing alignment with organizational goals, potential impact, and urgency. Share examples of how you effectively managed competing deadlines and communicated with your team to ensure successful project execution.

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What strategies do you implement to track and analyze the performance of marketing campaigns?

Talk about the analytics tools you are familiar with and how you set KPIs for campaigns. Highlight how you analyze data to gather insights, optimize ongoing campaigns, and present findings to stakeholders to inform future strategies.

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Describe a time when you had to collaborate with multiple stakeholders on a marketing project.

Use a specific example to illustrate your ability to communicate effectively, manage different perspectives, and coordinate timelines. Emphasize your interpersonal skills and the importance of alignment in achieving a common goal.

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What is your experience with digital marketing platforms such as Meta and Google Ads?

Be prepared to discuss your hands-on experience with these platforms, including campaign setup, audience targeting, budgeting, and performance analysis. Share any successful outcomes from your campaigns to highlight your expertise.

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How do you ensure brand consistency across different marketing channels?

Explain your approach to creating brand guidelines and how you maintain messaging, tone, and visuals across various platforms. Highlight the importance of a cohesive brand identity and how you work with teams to uphold these standards.

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What methods do you use to stay current with marketing trends?

Discuss your routine for research and engagement with industry thought leaders, blogs, webinars, and conferences. Illustrate how staying updated informs your strategies and the relevance of your campaigns.

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How do you approach content creation for diverse audiences?

Share your process for understanding audience demographics and tailoring content to resonate with each group. Provide examples of how you've adjusted messaging for different segments while still reflecting brand values.

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Describe a challenge you faced in a prior marketing role and how you overcame it.

Be honest about a specific challenge related to project execution, budget constraints, or team collaboration. Detail your problem-solving process, the support you engaged, and the successful outcome to demonstrate your resilience.

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Why is the mission of Harlem Children's Zone important to you?

This is an opportunity to express a personal connection to the mission. Highlight how your values align with HCZ's goals of helping children and families thrive, along with your desire to contribute to community impact through effective marketing.

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TEAM SIZE
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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 4, 2025

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