As a Marketing & Production Manager at Vogue Shopping, your primary responsibility will be managing the production of shopping-related content while supporting the growth of our newsletter business and various marketing channels. You will oversee the entire content production workflow, ensuring timely and quality delivery of product pages, stories, and newsletters. Additionally, the role involves collaboration with teams on design and technology to enhance our e-commerce platform and analytics, offering insights for ongoing improvements. You'll be expected to maintain an organized production schedule and manage an Associate Producer to help meet our strategic publishing goals.

To thrive as a Marketing & Production Manager at Vogue Shopping, candidates should possess a minimum of 2-3 years of experience in consumer marketing and growth channels. Familiarity with editorial content strategies is critical, along with proficiency in CMS systems. Strong communication skills and a collaborative spirit are vital, as you'll work closely with various teams, including tech and analytics. A passion for fashion and trends, understanding KPIs, and a results-driven mindset are ideal traits that will help you succeed in this role.

The work environment at Vogue Shopping is fast-paced and creative, situated in one of the most iconic buildings in New York City. As a part of Condé Nast, you’ll find yourself surrounded by a team of innovative and dedicated professionals who value collaboration and excellence. The culture emphasizes quality and agility, allowing you to contribute meaningfully to high-impact projects within a nurturing and dynamic atmosphere. You will have the opportunity to engage with various departments, fostering growth and learning in a supportive setting.

In the role of Marketing & Production Manager at Vogue Shopping, you will act as a key liaison with the Condé Nast Technology team. This interaction is crucial for the development of Content Management Systems (CMS) and the evolution of e-commerce products across our platforms. You'll provide insight into content needs, contribute to enhancing the user experience on our site, and collaborate on upgrades for commerce templates and tools. Your input will help shape the technical solutions that support our shopping content and market strategies.

The expected base salary range for the Marketing & Production Manager position at Vogue Shopping is between $75,000 and $95,000 per year. This range is influenced by factors such as relevant skills, training, experience, and education. Alongside a competitive salary, successful candidates are eligible for a generous employee benefits package and potential discretionary bonuses, making this opportunity not only rewarding but beneficial for your career growth.

Prioritizing tasks in a fast-paced environment requires good organizational skills and the ability to assess the urgency and importance of each task. To respond effectively, I create a dynamic prioritization model by mapping out project deadlines against strategic goals. Utilizing tools like editorial calendars helps me track multiple assignments while allowing flexibility for urgent projects. I also regularly communicate with my team, ensuring we are aligned on our goals and adjusting priorities as needed.

I have extensive experience with various content management systems that are vital for the role of Marketing & Production Manager at Vogue Shopping. I have managed the content lifecycle, from creation to publication, ensuring that the workflow is efficient and meets our quality standards. Through my proficiency in CMS tools, I've been able to optimize content tagging and organization, enhancing discoverability and user engagement across digital platforms. I've also collaborated with IT and product teams to implement enhancements that improve overall functionality.

To effectively grow a newsletter audience, I utilize a multi-channel approach that includes incentivizing sign-ups through exclusive content, collaborating with social media to drive traffic, and optimizing existing email campaigns for higher engagement. Analyzing user behavior and preferences helps tailor content for subscribers, ensuring that newsletters are relevant and appealing. Continuous A/B testing of subject lines and content layout has proven successful in increasing open rates and click-through metrics.

Measuring the success of digital content involves analyzing key performance indicators such as engagement rates, conversion rates, and overall reach. I set up tracking systems to monitor how well content performs across channels, comparing it against our objectives. I also gather feedback from analytics tools to create actionable insights, adjusting our content strategies to drive better results. Collaborating with analytics teams allows me to improve content based on concrete data-driven decisions.

In a previous role, I faced a significant challenge during a product launch that didn't initially gain the expected traction. To address this, I organized a brainstorming session with my team, allowing us to identify gaps in our strategy. We revamped our marketing approach, focusing on targeted messaging and deploying a robust social media campaign to create buzz. Through rapid iteration and responsiveness to audience feedback, we managed to turn the launch around, ultimately exceeding our projected goals.

Maintaining creativity within brand guidelines requires a balance between adhering to established parameters and encouraging innovative thinking. I approach this by deeply understanding the brand's voice and audience preferences while exploring creative avenues that resonate within those confines. Inspiration from trends and competitor activities can ignite fresh ideas, which I then adapt to stay aligned with our brand values. This approach has allowed me to create engaging content that remains consistent with the brand.

I have robust experience managing teams in a production context, where I've led teams of varied sizes to accomplish complex projects. My approach involves establishing clear roles and responsibilities, empowering team members through delegation, and fostering an open communication culture. I've set up regular team check-ins to help address roadblocks and celebrate milestones, which has kept us aligned and motivated. My focus is on developing each team member's strengths, helping to create a collaborative environment conducive to high-quality outputs.

I leverage analytics extensively to inform my marketing strategies. By analyzing data from past campaigns and user interaction, I extract insights that guide future content direction and promotional tactics. I focus on metrics like engagement rates, user demographics, and conversion rates to build a comprehensive understanding of audience behavior. This data-driven approach allows me to fine-tune our marketing strategies, ensuring that we create content that resonates with our audience and drives business results.

I am proficient in a range of tools and software essential for content production, including content management systems like WordPress and custom CMS platforms. Additionally, I utilize project management tools such as Trello and Asana to oversee workflows, keeping all team members on track. I also have experience with design software like Adobe Creative Suite, which aids in ensuring that our visual content aligns with our narratives. Familiarity with email marketing platforms like Mailchimp is also part of my toolkit for managing newsletters effectively.

Collaboration is at the core of my approach as a Marketing & Production Manager. I believe that diverse viewpoints lead to more innovative and effective solutions, especially in a collaborative environment like Vogue Shopping. I frequently engage with cross-functional teams, including editorial, design, and technology, to ensure alignment on our objectives and strategies. This teamwork approach fosters a sense of ownership and shared responsibility among team members, leading to higher-quality content and more successful campaigns.