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Creative Director

Hello Sunshine is on a mission to change the narrative for women.
Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

 The Opportunity:

We’re looking for a dynamic Creative Director to lead and elevate our pitch work while overseeing copywriting, design, and production execution on our branded content and campaigns. This role requires an innovative thinker with a deep understanding of storytelling, branding, and cultural trends—someone who thrives on generating big ideas, crafting compelling presentations, and bringing creative concepts to life through exceptional execution.

Key Responsibilities:

  • Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology to create impactful campaigns across our brand IP and initiatives.
  • Lead pitch development with innovative, strategic, and visually compelling creative approaches.
  • Oversee copywriting, design, and production, ensuring creative excellence across all brand touch points.
  • Own the creative vision and develop partner campaigns that translate business objectives into clear, compelling creative strategies.
  • Collaborate with marketing and sales to develop marketing plans, analyze results, and identify opportunities for creative optimization.
  • Prioritize work and resources across projects, balancing short-and long-term needs while developing timelines in collaboration with designers, copywriters, and production artists.
  • Conduct brainstorming sessions that foster strategic thinking and innovative, actionable ideas in a fiscally responsible manner.
  • Lead and direct production—from pre-production to on-set execution—ensuring seamless collaboration and execution.
  • Review and get approval on all art and copy developed by the team, ensuring all deliverables align with marketing goals and brand vision.
  • Oversee final presentations and obtain approvals for creative deliverables.
  • A creative genius with 7+ years of experience in an agency, media, or brand-side creative environment.
  • A pitch master who knows how to develop and sell through bold, innovative ideas.
  • A visual storyteller with a strong background in copywriting, design, and creative direction.
  • A production expert who can confidently lead on-set, ensuring the vision translates flawlessly.
  • Experienced in developing integrated content across digital, social, paid media, mobile, offline, and print.
  • Business-savvy with budget management skills, ensuring creative excellence while meeting financial goals.
  • Passionate about culture, trends, and pushing creative boundaries.

This position offers an estimated base salary range of $120,000 - $150,000

Benefits include:

• Comprehensive Health Care Plan (Medical, Dental & Vision)

• Retirement Plan options (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Generous Paid Time Off (Vacation, Sick & Public Holidays)

• Family Leave for Maternity and Paternity needs

• Short-Term and Long-Term Disability Coverage

At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Creative Director, Hello Sunshine

Hello Sunshine is on a mission to change the narrative for women, and that mission is about to get a creative boost! We're looking for an enthusiastic Creative Director to join our innovative team. Founded by Reese Witherspoon, Hello Sunshine is dedicated to telling stories that celebrate women and highlight their experiences. As our Creative Director, you'll lead and elevate our pitch work while overseeing engaging copywriting, design, and production execution for our branded content and campaigns. This is an opportunity for an innovative thinker with a passion for storytelling and a keen understanding of cultural trends to make a meaningful impact. You'll spearhead content strategies for projects of all sizes, from conceptualizing compelling presentations to leading production efforts. Your role will be pivotal in translating business objectives into captivating creative strategies. You'll work collaboratively across various teams, manage resources, and inspire brainstorming sessions that result in actionable ideas. If you have at least 7 years of experience in a creative environment and a knack for developing integrated content, including digital and print, we want to hear from you! With a salary range of $120,000 - $150,000 and a comprehensive benefits package, Hello Sunshine is committed to fostering a diverse and inclusive environment where unique voices can thrive. Join us in our journey to reshape narratives and celebrate the stories of women everywhere!

Frequently Asked Questions (FAQs) for Creative Director Role at Hello Sunshine
What skills are required for the Creative Director role at Hello Sunshine?

To excel as a Creative Director at Hello Sunshine, candidates should possess a strong background in storytelling, branding, and cultural trends. Additionally, having over 7 years of experience in a creative environment, such as an agency, media, or brand-side, is essential. A solid grasp of visual storytelling, copywriting, and design, along with expertise in production management, will be beneficial. Creativity, leadership skills, and a deep passion for women's narratives are key.

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What are the key responsibilities of the Creative Director at Hello Sunshine?

The Creative Director at Hello Sunshine will spearhead content strategies for various projects, leading pitch development and overseeing copywriting, design, and production execution. Responsibilities include managing the creative vision, collaborating with marketing and sales, prioritizing work across projects, and directing production efforts. Ensuring that all deliverables align with both marketing goals and brand vision is also crucial.

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What is the expected salary range for the Creative Director position at Hello Sunshine?

The expected salary range for the Creative Director position at Hello Sunshine is between $120,000 and $150,000. This reflects our commitment to attract top creative talent while ensuring competitive compensation in the industry.

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What kind of projects will the Creative Director work on at Hello Sunshine?

As a Creative Director at Hello Sunshine, you will work on a vast array of projects that celebrate women's narratives. This includes branded content and campaigns that span across digital, print, social media, and more, ensuring that each project embodies the voice and mission of Hello Sunshine.

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What kind of benefits does Hello Sunshine offer to its Creative Director employees?

Hello Sunshine offers a comprehensive benefits package for the Creative Director position. This includes a health care plan covering medical, dental, and vision, retirement plan options (401k, IRA), life insurance, generous paid time off, family leave, and coverage for short-term and long-term disabilities.

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Common Interview Questions for Creative Director
Can you describe your creative process?

When answering this question, it's important to showcase your approach to brainstorming, developing ideas, and executing them. Illustrate how you gather inspiration, collaborate with teams, and manage timelines to ensure projects align with brand goals. Specific examples from your past experiences will strengthen your response.

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How do you handle creative differences within a team?

Highlight your ability to foster open communication and respect different perspectives. Discuss strategies such as setting up constructive feedback sessions and encouraging collaborative problem-solving. Your goal is to demonstrate your leadership skills and commitment to team cohesion without stifling creativity.

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What role do you think storytelling plays in marketing?

Emphasize that storytelling is vital in connecting with audiences emotionally. Great marketing campaigns tell relatable narratives that resonate with target demographics, especially in a company like Hello Sunshine focused on women's stories. Share an example where effective storytelling led to a successful marketing initiative.

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Can you provide an example of a successful campaign you've led?

Choose a campaign where your role was significant, explaining the concept, your contributions, and the outcome. Highlight the strategies you implemented and how you measured success. Using metrics or feedback can make your story more compelling and credible.

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How do you stay current with design and cultural trends?

Discuss your methods for keeping up-to-date with industry trends, such as attending workshops, following relevant publications, and networking within creative communities. Your answer should reflect your commitment to continuous learning and adapting to an ever-changing creative landscape.

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What software tools are you proficient in for creative projects?

Mention specific tools you've used effectively in past roles, such as Adobe Creative Suite, project management software, or digital content creation tools. Be prepared to explain how you've utilized these tools to enhance project execution and collaboration.

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How do you ensure that your team meets deadlines?

Explain your strategies for resource management and prioritizing tasks. Talk about how you develop realistic timelines and keep lines of communication open to ensure everyone is on track and any potential roadblocks are addressed promptly.

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What is your approach to feedback when presenting creative work?

Emphasize the importance of viewing feedback as an opportunity for growth. Explain how you welcome constructive criticism, actively listen to all stakeholders, and integrate valuable insights into your work to improve the final outcomes.

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Discuss a time when you had to make a tough decision in a project.

Choose a situation where your decision-making led to positive results. Describe the factors you considered and how you weighed options, showcasing your analytical skills and ability to remain calm under pressure while justifying your choices.

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Why do you want to work as a Creative Director at Hello Sunshine?

Express your enthusiasm for the company's mission to change women's narratives and your alignment with that vision. Share why you believe your skills and experiences uniquely equip you to contribute to Hello Sunshine's goals, focusing on your passion for creativity and storytelling.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 19, 2025

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