SEO Specialist (Remote PH)

As an SEO Specialist at our company, your core responsibilities will include performing in-depth technical SEO audits, optimizing site architecture, collaborating with developers on Core Web Vitals, monitoring structured data markup, and providing data-driven insights utilizing tools like GA4 and Looker Studio. Your role will also involve working cross-functionally with designers and content strategists, which means a strong communication skill set is crucial.

To qualify for the SEO Specialist position, you should have at least 3 years of experience in technical SEO, ideally in a SaaS, eCommerce, or content-heavy environment. A deep understanding of SEO ranking factors, search engine crawling, and rendering processes is essential. Familiarity with tools such as Google Search Console, Screaming Frog, Ahrefs, and Google Analytics is a must, along with experience in a CMS environment.

The SEO Specialist role is crucial for our company's growth as it focuses on increasing organic visibility, improving page speed, and enhancing overall site performance. By implementing scalable SEO solutions, addressing indexing issues, and optimizing site architecture, you will help drive sustainable growth and attract more visitors to our digital platforms.

In your day-to-day work as an SEO Specialist, you will utilize several powerful tools, including Google Search Console, Screaming Frog, Ahrefs, SEMrush, Google Analytics (GA4), and Looker Studio. These tools will aid you in performing audits, monitoring site performance, and analyzing data to inform your SEO strategies effectively.

As an SEO Specialist, you'll be part of a fun and inclusive company culture. We prioritize team engagement through virtual events and retreats, ensuring everyone feels valued and connected. Our environment encourages collaboration, personal growth, and sharing insights, making it a great place to work with like-minded professionals.

To approach a technical SEO audit effectively, start by identifying the key areas of the site you want to analyze, such as site architecture, page speed, indexing, and structured data. Utilize tools like Screaming Frog and Google Search Console to gather data, and analyze log files to understand bot behavior. Focus on diagnosing and prioritizing issues to develop actionable solutions, emphasizing your ability to translate complex technical insights into business-friendly recommendations.

Improving page speed involves several strategies, including optimizing images and scripts, leveraging browser caching, and eliminating unnecessary redirects. You can also streamline CSS and JavaScript files for faster loading and consider implementing lazy loading for non-critical resources. It's important to regularly monitor and test page speed using tools like Google PageSpeed Insights to ensure your changes are effective.

Mobile-first indexing means that search engines primarily use the mobile version of a site for indexing and ranking. This shift impacts SEO because it's crucial for websites to be responsive and provide a seamless experience on mobile devices. As an SEO Specialist, you should evaluate your site's mobile-friendliness and ensure that the mobile content is as robust as its desktop counterpart, addressing factors such as load speed, navigation, and overall usability.

Structured data plays a significant role in SEO by providing search engines with more context about the content on your site. By implementing schema markup, you can help search engines understand the data on your pages better, potentially leading to rich snippets in search results. As an SEO Specialist, it's essential to integrate structured data into your content strategy to enhance visibility and improve click-through rates.

To keep up with SEO trends and algorithm updates, I regularly check reputable SEO blogs, attend webinars, and participate in industry forums. Subscribing to newsletters from sources like Moz, Search Engine Journal, and Google’s Webmaster Blog is also key. Additionally, networking with other SEO professionals helps me stay informed about the latest changes and best practices in the dynamic world of search optimization.

In a recent SEO project, I conducted a comprehensive technical audit for a client's eCommerce site struggling with organic traffic. After identifying key issues like slow page speed and poor mobile usability, I implemented several optimizations, such as improving structured data and enhancing site architecture. As a result, the site's organic traffic increased by 40% within three months, significantly boosting their online sales.

Measuring the success of SEO strategies involves tracking several key performance indicators (KPIs) such as organic traffic growth, keyword rankings, and conversion rates. Tools like Google Analytics and Looker Studio are invaluable for monitoring these metrics. Additionally, I examine user behavior on the site to identify areas for improvement, ensuring our strategies align with both traffic and engagement goals.

Prioritizing SEO tasks can be achieved by evaluating the potential impact and effort required for each task. I often use an impact/effort matrix to categorize tasks and focus on high-impact changes that can yield significant results with relatively less effort. Regularly reviewing site performance metrics also helps me adjust priorities based on what's working and what needs immediate attention.

I have extensive experience using tools like Google Search Console and SEMrush for various SEO tasks. With Google Search Console, I monitor site performance, check indexing issues, and analyze search traffic data. SEMrush has been invaluable for conducting keyword research, competitive analysis, and tracking keyword rankings. My proficiency in these tools allows me to formulate effective strategies based on data-driven insights.

Effective on-page optimization techniques include optimizing title tags and meta descriptions, using header tags appropriately, ensuring keyword relevance, and improving internal linking structure. I also focus on enhancing user experience through quality content and fast-loading pages. Keeping content fresh, relevant, and well-formatted is essential for compelling on-page SEO that attracts both users and search engines.