Digital Experience Performance, Sr. Analyst
As a Senior Analyst, Digital Experience Performance, you will lead efforts to uncover and act on insights that drive the optimization of Inspire Brands' digital experiences. You will independently manage and analyze digital performance metrics across multiple platforms, recommend optimization strategies, and oversee A/B testing initiatives. Your role will be key in translating digital data points into actionable recommendations that directly impact business goals.
RESPONSIBILITIES
- Independently analyze and report on key digital performance metrics (e.g., Sessions, Conversion Rates) on a Weekly and Monthly basis
- Present insights and performance data in a compelling way to stakeholders at all levels, ensuring that recommendations are actionable and aligned with business objectives.
- Deliver actionable insights and recommendations for optimizing user experience across Inspire Brands' websites and apps.
- Lead A/B testing initiatives, specifically working cross-functionally with Brand Digital to gain alignment on tests, analyzing results, providing next step recommendations and ensuring tests meet business goals and SLAs.
- Collaborate with cross-functional teams (Product, Brand Digital) to prioritize and implement optimization initiatives.
- Proactively identify trends for digital optimization, and report findings to leadership, uncovering opportunities for performance improvements
- Support ad-hoc requests for reporting, insights, and data analysis from business stakeholders.
- Stay up to date with the latest digital performance and analytics tools, methodologies, and industry trends.
EDUCATION AND EXPERIENCE QUALIFICATIONS
- 4 Year Degree and/or Bachelor’s degree in a relevant field preferred (e.g., Business, Marketing, Data Analytics).
- 3-5 years of experience in digital/ecommerce performance analysis, preferably in the Restaurant industry.
- Moderate to Advanced proficiency with GA4 (Google Analytics), experience with Quantum Metric is a plus.
- Moderate to Advanced proficiency in Excel, PowerPoint, and using data visualization tool, preferably Power BI (Dashboard level, coding experience not required)
KNOWLEDGE, SKILLS AND ABILITIES
- Experience with A/B testing tools (ie: Optimizely), quantitative analysis, and optimization strategies.
- Solid understanding of user behavior and conversion rate optimization strategies.
- Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical audiences.
- Strong collaboration skills, with experience working cross-functionally across teams and senior leadership.
- Experience with tag management systems (e.g. Google Tag Manager, Tealium, mParticle) is a plus.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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As a Senior Analyst for Digital Experience Performance at Inspire Brands, you'll play a pivotal role in enhancing our digital interactions. Your analytical skills will be put to the test as you independently dive into performance metrics across our vast range of brands, which includes beloved names like Arby’s and Dunkin’. Your insights will guide the optimization of our websites and apps, ensuring they meet our business goals and customer expectations. You will analyze key metrics such as sessions and conversion rates, transforming raw data into compelling presentations for stakeholders at all levels. Collaboration is key in this role, as you work alongside cross-functional teams to prioritize and implement strategies that improve user experiences. Leading A/B testing initiatives, identifying trends, and uncovering opportunities for performance enhancement will also be part of your daily responsibilities. Staying updated on the latest digital performance tools and industry best practices will empower your recommendations and support the continuous improvement of our digital presence. With your background in digital performance analysis, you'll not only drive results but also play a crucial part in our mission to create flavorful experiences across our iconic restaurant portfolio. If you're excited about translating data into actionable insights and eager to make a difference in the digital landscape of a major multi-brand restaurant company, Inspire Brands is ready to welcome you on board!
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Inspire is a clean energy tech company with hubs in Philadelphia, PA and Santa Monica, CA. We are mission based and a certified B-Corp. Our mission is to transform the way consumers access clean energy and accelerate to a net-zero carbon future.
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