Marketing Analyst (REMOTE) - job 2 of 2

As a Marketing Analyst at Jobgether, your primary responsibilities include analyzing sales funnels, researching market trends, collaborating with cross-functional teams, monitoring acquisition models, and delivering actionable insights to leadership. You'll leverage your data expertise to identify marketing opportunities, optimize campaign performance, and contribute to strategic marketing initiatives.

To qualify for the Marketing Analyst position at Jobgether, candidates should have a degree in Marketing, Business, Communications, or a related field. Additionally, proven experience in marketing data analysis and proficiency with tools such as Google Analytics and Looker Studio is essential. Candidates must also be fluent in English and Lithuanian.

The Marketing Analyst position at Jobgether offers a fully remote work environment designed for flexibility and independence. Employees can choose their workstation and benefit from a home office allowance. Team members are encouraged to participate in regular team-building events and global learning opportunities to foster collaboration and growth.

At Jobgether, the typical salary range for the Marketing Analyst position is between €1,200 and €1,700 per month, with negotiable compensation depending on experience. This competitive salary reflects the importance of the role in supporting the company's growth and success.

Jobgether is committed to the growth of its employees. As a Marketing Analyst, you will have access to annual performance-based bonuses, a wellness budget, and opportunities to attend global conferences and events. These experiences can help you advance your career while working in a supportive and innovative environment.

As a Marketing Analyst, I leverage tools such as Google Analytics and Looker Studio to track and evaluate campaign performance. I also utilize Excel or Google Sheets for data manipulation and visualization, ensuring I can present findings clearly and effectively to stakeholders.

To identify marketing opportunities in a new market, I conduct thorough research on market trends, competitor strategies, and consumer behavior. This involves analyzing data from various sources to understand gaps and areas where we can innovate or improve our offerings.

In a previous role, I analyzed user behavior data that indicated a high drop-off rate in our sales funnel. My analysis revealed specific pain points in the customer journey. By presenting these insights to my team, we successfully revamped our approach, leading to a 25% increase in conversions.

I focus on open communication and shared goals when working with cross-functional teams. Regular meetings, clear documentation, and leveraging collaboration tools help us align on project objectives, ensuring we all stay on track and contribute effectively to our marketing initiatives.

In a fast-paced environment, I prioritize tasks based on their potential impact and alignment with strategic goals. I also utilize project management tools to keep track of deadlines and ensure that urgent tasks are addressed promptly while maintaining overall project timelines.

Market research is crucial for my analysis as it provides essential insights into consumer preferences, competitive landscape, and emerging trends. This information informs our marketing strategies and helps guide data-driven decision-making to optimize campaign effectiveness.

To measure the success of a marketing campaign, I analyze key performance indicators such as conversion rates, return on investment (ROI), and customer engagement metrics. I also take qualitative feedback into consideration to understand the broader impact of our marketing efforts.

Handling conflicting data involves cross-referencing and validating information across sources. I would assess the reliability of each source and conduct further analysis if necessary. By triangulating data, I can identify patterns and reach a more comprehensive understanding of the situation.

To optimize marketing campaigns, I continuously monitor performance metrics and adjust tactics based on data insights. This may involve reallocating budget to higher-performing channels, A/B testing creative elements, or refining our target audience segmentation to improve overall outcomes.

I stay updated with the latest trends and tools in marketing analytics by following industry blogs, attending webinars, and participating in forums. Networking with professionals and attending conferences also enables me to learn about emerging tools and best practices, ensuring I remain at the forefront of the field.