Director of SEO

The Director of SEO at Intellibright is responsible for leading the SEO and content teams, developing innovative SEO strategies that align with both traditional search fundamentals and AI-driven trends. They oversee large-scale technical SEO projects, optimize site performance, and create performance dashboards to communicate insights to clients. The role also requires integration of SEO across all digital channels and collaboration with various teams to ensure a holistic digital strategy.

To qualify for the Director of SEO position at Intellibright, candidates should have over 7 years of hands-on SEO experience, a strong technical background in SEO methodologies, and familiarity with tools like GSC, GA4, SEMrush, and Screaming Frog. Candidates should also demonstrate experience in managing complex websites, team leadership, and a data-driven mindset that enables them to derive actionable insights.

At Intellibright, the Director of SEO plays a crucial role in navigating AI trends by developing strategies that consider the impact of AI-generated search results and tools like ChatGPT. This includes implementing workflows that leverage AI for keyword optimization, analyzing user behavior shifts, and ensuring content remains relevant to search intent in a rapidly changing environment.

The culture at Intellibright is collaborative and innovative. As the Director of SEO, you can expect a flexible work schedule, opportunities for team bonding through lunches and events, and a supportive environment that encourages mentorship and professional development. The company prides itself on being stable and self-funded, providing a foundation where you can effectively lead and implement new strategies.

The salary range for the Director of SEO position at Intellibright is competitive, with a base salary between $102,000 and $120,000 depending on experience. Additionally, there is a performance-based annual bonus of 5%, along with comprehensive benefits including healthcare coverage, a retirement plan, and generous time off policies.

When developing an SEO strategy, it's important to assess the current status of the website, understand the target audience, and analyze competitor strategies. I would conduct thorough keyword research, consider AI implications on search behavior, and create a strategy that balances traditional SEO fundamentals with innovative techniques like AI-enhanced content optimization.

Staying updated with SEO trends involves actively following industry blogs, attending webinars, participating in SEO forums, and engaging in professional networking. I make use of tools like MozCast and Google Search Console to monitor algorithm changes, while also inputting the learnings from these updates into our strategies.

I prioritize metrics such as organic traffic growth, conversion rates, keyword rankings, and user engagement metrics (like bounce rates and time on site). Additionally, I analyze return on investment (ROI) related to SEO efforts, ensuring that our strategies align with our clients' business goals and KPIs.

In the case of a traffic drop, I would first conduct a comprehensive audit to diagnose the issue—checking for algorithm updates, technical issues, or on-page content quality. Next, I'd analyze traffic sources to identify lost keywords or pages and develop a recovery strategy which may include content updates, technical fixes, or new backlink initiatives to regain lost visibility.

In my previous role, I led a team of SEO specialists by fostering an environment of collaboration and continuous learning. We established regular brainstorming sessions, encouraged knowledge sharing, and provided training on emerging tools and strategies. This approach not only improved team productivity but also resulted in a 30% increase in organic traffic for our key client in just six months.

I prioritize tasks based on their potential impact on our overall objectives, urgency, and resource availability. Regular check-ins and agile methodologies help keep the team aligned and proactive. I believe in balancing long-term strategic projects with quick wins to maintain momentum.

Tools like Google Search Console, GA4, Screaming Frog, and SEMrush are crucial for my SEO workflow. They help with keyword analysis, technical audits, performance tracking, and competitive analysis. Additionally, I'm a proponent of leveraging AI tools such as ChatGPT for content creation to streamline efforts and boost efficiency.

Integration involves close collaboration with paid media, content marketing, and web development teams. I advocate for a cohesive approach where SEO insights feed into all digital strategies—ensuring consistency in messaging and optimizing the performance of paid ads through organic keyword strategies.

I have extensive experience with local SEO, focusing on optimizing Google My Business listings, generating localized content, and building citations that enhance visibility for multi-location clients. My approach involves analyzing local competition and tailoring strategies to cater to each location's unique audience.

For effective content optimization, I focus on keyword relevance and user intent, ensuring that both informative and engaging content caters to user needs. Recognizing the nuances of AI-generated results, I advocate for clear structure, context-rich descriptions, and using schema markup to enhance how content surfaces in AI-driven searches.