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Sr. Marketing Manager - Full-time

**Job Description:**• *ITW (Illinois Tool Works Inc.)** is a Fortune 200 company and is one of the world’s leading diversified manufacturers of specialized industrial equipment, automotive components, consumables, and related service businesses. ITW businesses serve local customers and markets around the globe, with operations in 55 countries and an employee base of more than 48,000 people who adhere to the highest ethical standards. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 17,000 granted and pending patents.• *ITW Residential & Renovation** division of the Construction Products business segment provides industry leading, premium branded, cordless nailing systems and fastening solutions, that deliver superior productivity and reliability to meet the needs of professional remodelers and residential home builders, with a widely available product portfolio at their preferred retail or dealer outlets The focus for the division is aggressive market growth while sustaining profitability.• *ITW Residential & Renovation** offers a broad range of professional grade anchoring tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode®), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Rock-On®, Backer-On®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Professional end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use• *Job Description**ITW Residential & Renovation division is seeking a high-performing **Sr. Marketing** **Manager** to join our marketing leadership team. The Marketing Manager leads a product management team to set strategy and drive profitable growth in their assigned categories. The **Sr. Marketing** **Manager** owns the business for their product categories and is responsible for defining strategies that will drive profitable top line growth. Growth is achieved through effective portfolio management, new product introductions, core product enhancements and promotional programs. As a key leader within the division, the Sr. Manager, Product Marketing will help share successes and cross-leverage knowledge and capabilities to support annual and long-range plan objectives, through influential and collaborative leadership across the division. This position reports to the Senior Marketing Director.• *Core Responsibilities:**+ Leader of direct report(s) who own their assigned product portfolio including product, pricing and promotions.+ Drive annual planning and long-range planning process and present compelling strategies and recommendations to the divisional leadership team.+ Through field visits, collect and synthesize customer/channel knowledge and competitive intelligence and leverage insights to become subject matter expert on product portfolio and drive actions to grow revenue and profit.+ Partner with Sales to unlock full potential of product category sales, especially in new areas of focus.+ Champion the Customer Back Innovation process and lead efforts to deliver projects on time and on budget.+ Closely work with sales and supply chain to monitor market and channel dynamics and help develop accurate forecasts to support demand fluctuations+ Manage the financial performance of assigned product categories to exceed assigned targets by utilizing ITW tool box philosophies and other key performance indicators.+ Work closely with the sales team on supporting their efforts to drive sales by ensuring they have the appropriate product training/knowledge; together, visit end users and channel partners and understand their needs and help promote sales and develop strong relationships.+ Collaborate with Brand & Digital team to develop annual integrated marketing plans for product portfolio.+ Other duties as assigned.• *Qualifications:**+ Bachelor’s degree in Marketing, Business or Engineering, required; MBA preferred+ 5+ years of product marketing experience, with 2+ years of managerial experience+ Proven ability to influence cross-functional leaders+ Ability to analyze financial data and determine appropriate actions to improve product profitability+ Must be able to manage multiple priorities with highly effective follow through skills+ Strong communication skills; both written and verbal+ Strong interpersonal skills, including the ability to build and leverage connections for business success+ Strong presentation skills; small informal groups as well as large groups+ Must be able to lift 25 pounds+ Ability to travel up to 25%• *Work Environment:**The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires an employee to work in a variety of locations including, but not limited to: home office, job sites, lumberyards, and distributor locations. These environments are not controlled by ITW. While performing the duties of this position, the employee is occasionally exposed to fumes, airborne particles, climate variances and moving mechanical equipment typically found in a manufacturing environment. The noise level in the work environment (office) is usually low, but much higher when exposed to the manufacturing areas. Certain personal protective equipment is required when in the manufacturing areas. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.• *Physical Demands:**The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, stand, talk, hear, reach with hands and arms, and regularly required to walk. Must be able to lift 40 lbs., able to walk and stand for long periods of time at customer events, trade shows, and job site locations. Position requires approximately 20% travel and the ability to operate a motor vehicle.• *ITW is an equal opportunity employer.** We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. We do not accept unsolicited resumes. To be considered an applicant, please apply online to a specific job posting. If you are a qualified individual with a disability and are unable or limited in your ability to use or access the online application system process due to your disability, please click here (hr@itwbrands.com) for information on how to contact us directly.• *Compensation Information:**We believe our people are our greatest asset. That’s why we invest in creating an environment where you can thrive—both personally and professionally. For more details, visit our Benefits page (https://myitwhr.com/) . In addition, our benefits include paid vacation, sick, holiday, and parental leave. Annual base salary range for this position is $150,000 - $165,000, plus up to 15% annual bonus incentive. Please note that this salary information serves as a general guideline. Company considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.• *Job Description:**• *ITW (Illinois Tool Works Inc.)** is a Fortune 200 company and is one of the world’s leading diversified manufacturers of specialized industrial equipment, automotive components, consumables, and related service businesses. ITW businesses serve local customers and markets around the globe, with operations in 55 countries and an employee base of more than 48,000 people who adhere to the highest ethical standards. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 17,000 granted and pending patents.• *ITW Residential & Renovation** division of the Construction Products business segment provides industry leading, premium branded, cordless nailing systems and fastening solutions, that deliver superior productivity and reliability to meet the needs of professional remodelers and residential home builders, with a widely available product portfolio at their preferred retail or dealer outlets The focus for the division is aggressive market growth while sustaining profitability.• *ITW Residential & Renovation** offers a broad range of professional grade anchoring tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode®), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Rock-On®, Backer-On®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Professional end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use• *Job Description**ITW Residential & Renovation division is seeking a high-performing **Sr. Marketing** **Manager** to join our marketing leadership team. The Marketing Manager leads a product management team to set strategy and drive profitable growth in their assigned categories. The **Sr. Marketing** **Manager** owns the business for their product categories and is responsible for defining strategies that will drive profitable top line growth. Growth is achieved through effective portfolio management, new product introductions, core product enhancements and promotional programs. As a key leader within the division, the Sr. Manager, Product Marketing will help share successes and cross-leverage knowledge and capabilities to support annual and long-range plan objectives, through influential and collaborative leadership across the division. This position reports to the Senior Marketing Director.• *Core Responsibilities:**+ Leader of direct report(s) who own their assigned product portfolio including product, pricing and promotions.+ Drive annual planning and long-range planning process and present compelling strategies and recommendations to the divisional leadership team.+ Through field visits, collect and synthesize customer/channel knowledge and competitive intelligence and leverage insights to become subject matter expert on product portfolio and drive actions to grow revenue and profit.+ Partner with Sales to unlock full potential of product category sales, especially in new areas of focus.+ Champion the Customer Back Innovation process and lead efforts to deliver projects on time and on budget.+ Closely work with sales and supply chain to monitor market and channel dynamics and help develop accurate forecasts to support demand fluctuations+ Manage the financial performance of assigned product categories to exceed assigned targets by utilizing ITW tool box philosophies and other key performance indicators.+ Work closely with the sales team on supporting their efforts to drive sales by ensuring they have the appropriate product training/knowledge; together, visit end users and channel partners and understand their needs and help promote sales and develop strong relationships.+ Collaborate with Brand & Digital team to develop annual integrated marketing plans for product portfolio.+ Other duties as assigned.• *Qualifications:**+ Bachelor’s degree in Marketing, Business or Engineering, required; MBA preferred+ 5+ years of product marketing experience, with 2+ years of managerial experience+ Proven ability to influence cross-functional leaders+ Ability to analyze financial data and determine appropriate actions to improve product profitability+ Must be able to manage multiple priorities with highly effective follow through skills+ Strong communication skills; both written and verbal+ Strong interpersonal skills, including the ability to build and leverage connections for business success+ Strong presentation skills; small informal groups as well as large groups+ Must be able to lift 25 pounds+ Ability to travel up to 25%• *Work Environment:**The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires an employee to work in a variety of locations including, but not limited to: home office, job sites, lumberyards, and distributor locations. These environments are not controlled by ITW. While performing the duties of this position, the employee is occasionally exposed to fumes, airborne particles, climate variances and moving mechanical equipment typically found in a manufacturing environment. The noise level in the work environment (office) is usually low, but much higher when exposed to the manufacturing areas. Certain personal protective equipment is required when in the manufacturing areas. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.• *Physical Demands:**The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, stand, talk, hear, reach with hands and arms, and regularly required to walk. Must be able to lift 40 lbs., able to walk and stand for long periods of time at customer events, trade shows, and job site locations. Position requires approximately 20% travel and the ability to operate a motor vehicle.• *ITW is an equal opportunity employer.** We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. We do not accept unsolicited resumes. To be considered an applicant, please apply online to a specific job posting. If you are a qualified individual with a disability and are unable or limited in your ability to use or access the online application system process due to your disability, please click here (hr@itwbrands.com) for information on how to contact us directly.• *Compensation Information:**We believe our people are our greatest asset. That’s why we invest in creating an environment where you can thrive—both personally and professionally. For more details, visit our Benefits page (https://myitwhr.com/) . In addition, our benefits include paid vacation, sick, holiday, and parental leave. Annual base salary range for this position is $150,000 - $165,000, plus up to 15% annual bonus incentive. Please note that this salary information serves as a general guideline. Company considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

Average salary estimate

$157500 / YEARLY (est.)
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$150000K
$165000K

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What You Should Know About Sr. Marketing Manager - Full-time, ITW

Join ITW (Illinois Tool Works Inc.) as a Sr. Marketing Manager in Glenview, IL, where you’ll be at the forefront of driving innovative marketing strategies for our Residential & Renovation division. As a key player in our marketing leadership team, you’ll lead a talented product management team, overseeing strategies that ensure profitable growth across our extensive portfolio of premium branded tools and fasteners. Your mission will be to identify and capitalize on market opportunities while enhancing our product offerings through clever promotional programs and new introductions. You'll leverage your analytical skills to dive deep into financial performance and customer insights, helping to shape actionable strategies that truly resonate within the professional remodeling and residential construction sectors. If you're ready to work closely with sales to unlock new potential for product category sales and champion customer-driven innovations, then this role is made for you. At ITW, we’re proud to have a culture that promotes collaboration and diverse perspectives, ensuring that we not only succeed but thrive in the competitive landscape of construction products. Are you up for the challenge to lead, inspire, and drive impactful change? We can’t wait to have you on board!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager - Full-time Role at ITW
What are the main responsibilities of a Sr. Marketing Manager at ITW?

As a Sr. Marketing Manager at ITW, you will lead a product management team, shaping strategies for growth in assigned product categories. You'll manage product portfolios including pricing and promotions, drive annual and long-range planning, collaborate with sales, and champion customer-driven innovation initiatives. This role requires gathering insights through field visits and improving financial performance via effective management tools to exceed targets.

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What qualifications do you need to apply for the Sr. Marketing Manager position at ITW?

To qualify for the Sr. Marketing Manager position at ITW, candidates should have a Bachelor’s degree in Marketing, Business, or Engineering, with an MBA preferred. Additionally, you should have at least 5 years of product marketing experience, including 2 years of managerial duties, along with strong analytical, communication, and interpersonal skills.

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How does the Sr. Marketing Manager interact with other teams at ITW?

The Sr. Marketing Manager at ITW engages collaboratively with various teams, especially with Sales to drive category sales and ensure adequate product training. This role also involves close partnership with the Brand & Digital team to develop integrated marketing plans, as well as liaising with supply chain teams to respond to market dynamics.

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What makes the ITW Residential & Renovation division unique?

The ITW Residential & Renovation division stands out due to its commitment to providing premium quality fastening solutions and cordless nailing systems that meet the rigorous standards of professional remodelers and builders. With a diverse product range and a robust portfolio of trusted brands, we excel in innovation and customer satisfaction.

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What are the career prospects for a Sr. Marketing Manager at ITW?

Career prospects for a Sr. Marketing Manager at ITW are promising, with opportunities for advancement in leadership roles within the organization. Employees are valued and supported through professional development initiatives and a culture that encourages innovation and cross-functional collaboration.

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Common Interview Questions for Sr. Marketing Manager - Full-time
Can you describe your experience in leading a product management team?

When answering, share specific examples of how you managed teams to set strategies and drive growth, emphasizing your leadership style and the impactful results achieved. Discuss your approach to fostering collaboration and mentoring team members.

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How do you analyze financial performance in product marketing?

Demonstrate your analytical skills by explaining the methodologies you use to assess financial data, track KPIs, and leverage insights to make informed decisions to enhance product profitability. Provide examples where possible.

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What strategies do you employ for market research and competitive analysis?

Explain your methods for gathering market insights, including customer feedback, competitive intelligence, and analyzing trends. Discuss how you translate this data into actionable marketing strategies that align with business objectives.

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How do you approach collaboration with the sales team?

Discuss your strategies to foster an effective partnership with the sales team. Highlight how you ensure they are equipped with product knowledge and training to drive sales, share insights from customer interactions, and visit end users together.

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Can you give an example of a successful product launch you managed?

Share a detailed success story from a past product launch, focusing on your role in the strategy development, execution, and outcome. Mention how you handled challenges and leveraged customer insights to ensure appealing innovation.

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What do you consider when developing promotional programs?

Outline the factors that influence your decision-making process for promotional programs, such as target audience, market trends, product lifecycle, and financial objectives. Provide an example of a successful program you developed.

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How do you ensure your marketing strategies align with corporate goals?

Explain your approach to aligning marketing strategies with broader corporate goals, highlighting your understanding of business plans, and how you collaborate with other departments to ensure cohesive efforts.

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What tools do you use for product portfolio management?

Discuss the specific tools and methodologies you are familiar with for effective product portfolio management, including any software applications, analytical frameworks, or performance indicators you utilize.

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How do you assess the effectiveness of a marketing strategy?

Describe your process for evaluating the success of marketing strategies. Discuss the metrics you track, how you gather feedback, and your approach to adapting strategies based on data-driven insights.

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What motivates you to work in the construction product industry?

Share your passion for the construction product industry, highlighting aspects such as innovation, meeting customer needs, and the satisfaction of delivering quality products. Express how this motivation drives your work in marketing.

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