Brand Designer

For the Brand Designer position at Kalshi, you should possess a strong background in brand design with at least 3 years of experience. Skills in Figma and Adobe Creative Suite are essential, as well as a creative approach to crafting visual identities. You should also have expertise in leading brand campaigns and be able to produce high-quality design assets that align with brand guidelines.

The Brand Designer at Kalshi focuses on crafting and evolving the brand's visual identity across various touchpoints. This includes in-product branding, digital assets, social media graphics, print materials, and campaigns. Your work will play a vital role in ensuring that every visual asset communicates our brand values and enhances brand recognition.

As a Brand Designer at Kalshi, collaboration is key. You will work closely with marketing, product, and content teams to ensure that your designs support broader business goals. This collaborative environment fosters creativity and ensures that all design work strengthens Kalshi’s market presence and resonates with our audience.

The company culture at Kalshi is meritocratic and values innovation, creativity, and hard work. As a Brand Designer, you'll be part of a close-knit team that encourages ownership and autonomy. We deeply appreciate craftsmanship and foster an environment where you can take risks and explore new ideas for evolving the brand's look.

Absolutely! The Brand Designer position at Kalshi offers the flexibility of working remotely. This means you can achieve a work-life balance while contributing your creative talents to our mission—no matter where you're located. We value your contributions regardless of your physical workspace.

The Brand Designer at Kalshi will engage in diverse projects, from developing compelling digital content to executing multi-channel marketing campaigns. You’ll design branding materials for OOH advertising, social media, print, and internal branding, ensuring a cohesive visual identity throughout all platforms.

Kalshi fosters a culture of growth and development, offering our Brand Designers ample opportunities for career advancement. As you demonstrate your skills and take on more responsibilities, there will be paths to senior roles within the design team or even cross-departmental opportunities that align with your interests and strengths.

When discussing your design process, highlight the importance of research and understanding the target audience. Describe how you collaborate with stakeholders to gather insights, brainstorm ideas, sketch concepts, and iterate based on feedback until a cohesive brand identity is achieved. This showcases your systematic approach and creativity.

To ensure brand consistency, I develop comprehensive brand guidelines that outline color palettes, typography, imagery, and tone of voice. I regularly communicate with team members across departments to uphold these standards during design execution and create a cohesive brand experience.

I have extensive experience designing for multi-channel campaigns, where I prioritize creating content tailored for each platform while maintaining a consistent brand message. I focus on understanding the nuances of each medium and user behavior to ensure maximum engagement and effectiveness in our campaigns.

I approach feedback as an essential part of the creative process. When receiving feedback, I remain flexible and open-minded, viewing it as an opportunity for improvement. I actively involve stakeholders in the iterative process, seeking their insights to refine the design and ensure it aligns with our goals.

Absolutely! I once led a rebranding project for a fintech startup, where I managed the design overhaul from logo to marketing materials. Through thorough research and user testing, we refined the brand's visual identity, which resulted in a 30% increase in user engagement and a significant boost in brand recognition.

I predominantly use Figma and Adobe Creative Suite for my design work. These tools enable me to create high-quality assets efficiently. I also leverage digital asset management platforms to keep our designs organized and easily accessible for the team.

I prioritize continuous learning by following industry blogs, online courses, and design forums. I participate in networking events and connect with other designers to exchange ideas. Staying engaged with the design community helps me bring fresh perspectives and innovative techniques to my work.

I measure effectiveness through metrics like engagement rates, user feedback, and A/B testing. Analyzing these results allows me to understand what resonates with our audience and informs future design decisions, ensuring our brand messaging is impactful.

One of the challenges in fintech branding is distilling complex financial concepts into easily digestible visuals. I tackle this by focusing on storytelling and ensuring that our visuals align with the user experience, making our brand accessible while maintaining professionalism.

I am drawn to Kalshi's innovative approach in the fintech space and the opportunity to contribute to shaping its brand identity. The mission aligns with my values of delivering impactful and meaningful design, and I am excited about the potential impact of my work in a rapidly evolving financial landscape.