New Business Director (Market Research Agency Sales)

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar’s Profiles division is home to the world’s largest audience network.

With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.

Job Details

In this role, you will collaborate across the Profiles team to develop revenue from new clients primarily focusing on the UK market. Handling sales outreach, prospecting, qualifying leads, and closing deals. The successful candidate will show strong sales prowess, meeting targets, and excellent communication/negotiation skills.

What you’ll do…

• Prospecting and Lead Generation: Pro-actively identify potential new research agencies in the UK through various channels, including cold calling, networking events, online research, and referrals. Conduct detailed research to understand prospect needs and tailor sales pitches accordingly.
• Sales Presentations and Demonstrations: Prepare and deliver compelling sales presentations and demonstrations to potential clients. Highlight the value proposition and outstanding selling points of Profiles’ products or services, addressing client needs and positioning solutions as valuable business investments.
• Relationship Building: Cultivate positive relationships with key decision-makers and influencers within target organisations. Understand client requirements, show dedication, and demonstrate the company's outstanding value.
• Identify New Revenue Opportunities: Develop new revenue streams or channels with existing clients, working closely with wider commercial teams, for example, Key Accounts and Client Success.
• Sales Pipeline Management: Maintain accurate and up-to-date records of sales activities, opportunities, and client interactions using CRM software. Continuously monitor and manage the sales pipeline, providing regular reports on sales performance and forecasts.
• Market and Competitive Analysis: Stay informed about industry trends, market developments, and competitors' offerings. Use this knowledge to see opportunities and develop competitive sales strategies.
• Collaboration and Communication: Collaborate with internal teams, including marketing, product development, and client success, to provide client feedback and contribute to the overall growth strategy. Communicate effectively with team members and management, sharing insights, challenges, and successes.

The skills and experience needed as a New Business Director:

• Proven sales experience, with a focus on new business acquisition, winning new clients and revenue growth, in market research.
• Ability to develop and complete comprehensive sales strategies to win new clients.
• Effective prospecting and lead generation abilities.
• Capability to independently manage the end-to-end sales process for new business deals.
• Competence in building and maintaining relationships with prospects and key decision-makers.
• Outstanding communication and interpersonal skills, with the ability to build rapport and establish relationships with clients.
• Strong sales, negotiation, and deal closing skills; with a consistent record of meeting or exceeding sales targets.
• Ability to deliver persuasive presentations and product demonstrations.
• Familiarity with CRM software and sales tools for pipeline management and reporting.

Kantar Profiles Division

Unleash your potential at Kantar's Profiles division, home to the world’s largest audience network.

Join our expert team in survey design, sampling methodologies, and data science. We bring to bear innovative technology to provide our clients with seamless access to real people and unparalleled insights. Supported by industry-leading anti-fraud technology, our Profiles Audience Network consists of over 170 million individuals in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who rely on us to gather reliable insights.

Be part of a team that shapes the future of panel market research and gets results for brands everywhere!

Some key facts:

• Our team is made up of 600 people globally.
• We are present in 27 countries.
• Profiles holds a 10% market share in the $3b panel industry. We aim to become the top player with a strong plan and financial support from Bain Capital.

We provide an ideal environment for professional growth, offering:

• A ‘start-up’ atmosphere where you can make a significant impact and receive recognition for it.
• The chance to learn all aspects of the business and influence the decision-making process.
• The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.

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Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.