Marketing Manager

Who We Are:

At OPENLANE we make wholesale easy so our customers can be more successful. 

• We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles.

• We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.

• And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.

Our Values: 

Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate.

Relentless Curiosity. We seek to understand and improve our customers’ experience.

Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.

Fearless Ownership. We deliver what we promise and learn along the way.

We’re Looking For:

We are seeking a Marketing Manager with experience in product marketing strategy, campaign development, and cross-functional collaboration. You will be part of a dynamic and results-driven marketing team responsible for launching and promoting our products, services, and features. You will be involved in campaign planning, go-to-market execution, and internal and external stakeholder communication. In this role, you will have the opportunity to use your experience in competitive research, customer insights, and digital marketing. The ideal candidate will have at least 5 years of experience in marketing, preferably with a focus on B2B or product marketing.
 

You Are:

Strategic. You think critically about business goals and translate them into actionable marketing strategies.

Collaborative. You thrive in a cross-functional environment, working seamlessly with product, sales, and creative teams.

Analytical. You evaluate campaign success through data and continually look for ways to optimize performance and engagement.
 

You Will:

• Develop go-to-market plans for products, services, and features, including messaging, rollout strategy, and communications plans.
   

• Collaborate with product, sales, UX, analytics, and creative teams to support product launches and user adoption initiatives.
   

• Conduct research to understand customer needs, competitive landscape, and market dynamics.
   

• Lead execution and measurement of product marketing campaigns using online and offline channels.
   

• Work with communications and creative counterparts on marketing content such as case studies, website copy, blog posts, and sales videos that articulate the benefits of our products, services and features.

• Coordinate launch events and brief internal PR and comms teams on new offerings.
   

• Champion the voice of the customer through focus groups, surveys, interviews, and data analysis.
   

• Ensure follow-through and alignment with directives, timelines, and business objectives.
   

Who You Will Work With:

Reporting to the VP of Marketing, this role will collaborate with Product Management, Sales, Creative, UX, Customer Experience, and Analytics teams on a regular basis.  You will also work closely with our PR, Communications, and Events teams on campaign and product launch activities.

Must Have’s:

• 5+ years of marketing experience, ideally in product marketing or B2B environments.
   

• Bachelor’s degree in Marketing, Business, or a related discipline.
   

• Proven ability to analyze data and market research to develop actionable strategies and meet KPIs.
   

• Strong written and verbal communication skills.
   

• Demonstrated ability to manage multiple projects and campaigns with attention to detail.
   

• Proficiency in Microsoft Office Suite/Google Suite products and digital marketing tools.
   

• Valid driver’s license and willingness to travel occasionally.
   

Nice to Have’s:

• Experience in the automotive, technology, or wholesale industries.
   
• Familiarity with CRM platforms, marketing automation, and data visualization tools.
   
• Previous experience working in a fast-paced, cross-functional environment.
   

What We Offer: 

• Competitive pay

• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)

• Immediately vested 401K (US) or RRSP (Canada) with company match 

• Paid Vacation, Personal, and Sick Time

• Paid maternity and paternity leave (US)

• Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)

• Robust Employee Assistance Program

• Employer paid Leap into Service Day to volunteer 

• Tuition Reimbursement for eligible programs

• Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization

• Company culture of internal promotions, diverse career paths, and meaningful advancement 

Sound like a match? Apply Now - We can't wait to hear from you!