Google Search Media Buyer

As a Google Search Media Buyer at Landed, you'll be responsible for planning, launching, and optimizing paid search campaigns on Google Ads, managing budgets over $10,000 monthly. Your duties will include developing ad copy, conducting A/B testing, monitoring performance metrics, and generating insightful performance reports.

To join Landed as a Google Search Media Buyer, you should have 3–5 years of experience in running Google Ads search campaigns, a Bachelor’s degree in Marketing or a related field is preferred, and possessing a Google Ads Certification is a major plus. Familiarity with tools like Google Analytics 4 is also important.

Success for a Google Search Media Buyer at Landed is measured by the ability to drive high-quality leads and maximize ROI while meeting campaign KPIs. This includes managing high-budget campaigns efficiently and demonstrating continuous improvement in performance metrics.

Essential skills for the Google Search Media Buyer at Landed include technical expertise in Google Ads, strong ad copywriting abilities focused on conversion, analytical skills for performance data assessment, and effective communication skills to align with internal teams.

A Google Search Media Buyer at Landed can expect to work in a dynamic, creative, and flexible remote environment. This role offers the opportunity to collaborate with diverse teams while enjoying a supportive atmosphere focused on innovation and results.

When answering this question, focus on detailing specific campaigns you've managed, the budget sizes, and the strategies you employed. Highlight the results achieved, such as ROAS improvement and lead generation metrics.

You should discuss your approach to keyword research, including tools used for keyword analysis, considerations for user intent, and how to align keywords with campaign objectives. Mention any strategies for negative keywords as well.

Explain which metrics you consider most important (such as CTR, CPA, and Conversion Rate) and why. Discuss how these metrics inform your decision-making process and impact campaign optimization.

Provide a specific instance of an A/B test, describing what you tested, the outcomes, and how the test results influenced your subsequent campaign strategies.

Describe the resources you utilize to keep your knowledge current, such as industry blogs, professional networks, and online courses. Emphasize your commitment to continued learning and application of new techniques.

Discuss your strategies for ensuring efficient spend while maximizing ROI. Include details on how you monitor budget performance and make adjustments based on campaign needs.

Explain your analytical process when evaluating underperforming campaigns. Discuss common adjustments made, such as changing ad copy, targeting, or bidding strategies, based on performance data.

Discuss how understanding audience psychology informs your ad copywriting and targeting decisions. Mention how you identify audience pain points and tailor your messaging to address them.

Outline your methods for task prioritization, such as deadline urgency, campaign performance, and account significance. Mention tools or techniques you use for task management and organization.

Respond with a systematic approach to diagnosing the issues, analyzing data for insights, and implementing corrective measures. Provide an example of how you've successfully adjusted strategies in the past.