PPC Specialist (Google Ads)

As a PPC Specialist at Landed, you will be charged with setting up and structuring Google Ads accounts, maintaining account cleanliness, and managing audience lists. You'll also be responsible for setting up and managing conversion tracking through GA4 and Google Tag Manager, troubleshooting any issues, and ensuring compliance with advertising policies. Your attention to detail will help you monitor disapproved ads and assist in budget pacing to optimize campaign effectiveness.

To qualify for the PPC Specialist role at Landed, you should have a minimum of 2 years of experience managing Google Ads accounts including Search and Display campaigns. A strong grasp of Google Ads Manager, GA4, and Google Tag Manager is essential, coupled with problem-solving skills for troubleshooting tracking and compliance issues. Excellent communication skills in English are also important as you’ll collaborate with internal teams and clients.

Compliance is a significant part of the PPC Specialist role at Landed. You will regularly audit ad accounts to identify and resolve any compliance issues, including disapproved ads and policy violations. Your proactive approach will ensure that all ad accounts remain compliant with Google Ads policies, which ultimately secures their effectiveness and integrity.

Essential tools for the PPC Specialist role at Landed include Google Ads Manager, GA4, and Google Tag Manager. You will utilize these platforms for managing and tracking ad performance. Skills vital for success include strong attention to detail, the ability to troubleshoot technical issues, and basic knowledge of budget pacing and spend allocation, all while maintaining proper tracking and audience targeting.

At Landed, you'll find a dynamic and creative work environment that thrives on collaboration and innovation. The company supports remote work, allowing you to operate from anywhere as long as you have a good internet connection. This flexibility, combined with the opportunity to work with a passionate and skilled team, enhances both productivity and job satisfaction.

When answering this question, be specific about the types of campaigns you've managed, such as Search, Display, or Performance Max. Mention your role in setting up accounts, optimizing them, and any metrics that demonstrate success. Highlight any direct impact you've had on campaign performance.

Discuss your experience with GA4 and Google Tag Manager. Explain how you set up tags, track conversions, and how you troubleshoot issues. Sharing a specific example of how you improved data accuracy will illustrate your expertise well.

Emphasize the importance of continuous learning in the digital marketing field. You might mention subscribing to industry newsletters, attending webinars, and participating in relevant forums. Show that you take initiative in staying informed to ensure compliance.

When recounting your experience, focus on a specific situation. Discuss the steps you took in identifying the issue, correcting it, and how you ensured future compliance. This demonstrates your problem-solving abilities and attention to detail.

Explain your understanding of budget allocation based on performance metrics. Describe how you monitor spending against planned budgets and adjust strategies to ensure effective campaigns. This shows your analytical skills and attention to detail.

Detail your approach to continuous improvement in ad performance. Talk about methods such as A/B testing, adjusting bidding strategies, or refining targeting options. Use concrete examples to demonstrate your successful outcomes.

Discuss a specific challenge regarding campaign performance or ad compliance and detail your problem-solving process. Mention any tools or methods you used to overcome these challenges and the results achieved.

Talk about your experience effectively communicating with creative, marketing, and analytics teams. Illustrating your collaborative skills will emphasize how you work well in a team and contribute to overall campaign success.

Discuss key performance indicators such as click-through rates, cost-per-click, conversion rates, and return on ad spend. Highlight your capability to evaluate performance based on these metrics to drive decisions.

Reassure the interviewer of your technical proficiency with Google Ads. Describe how you've handled previous technical challenges, including the steps you take to diagnose and resolve issues, emphasizing your problem-solving skills.