Partner Marketing Lead

As the Partner Marketing Lead at Affirm, your primary responsibilities will center around executing full-funnel co-marketing campaigns across various verticals and channels. You'll collaborate closely with internal teams and partner merchants, leading marketing strategy and execution to drive growth. Additionally, you'll manage the partner marketing budget, foster relationships with merchant partners, and leverage industry insights to inform your marketing strategies. Your role will be pivotal in nurturing partnerships and ensuring that campaigns are aligned with business goals, making a significant impact on both Affirm and its partners.

Affirm is looking for candidates who have at least 6 years of experience in Partner, Brand, Integrated, or Product Marketing. You should have a strong background in co-developing marketing plans with partners across multiple media channels. Excellent analytical skills, a focus on performance metrics, and the ability to engage effectively cross-functionally are crucial. Experience in online retail, as well as an understanding of both brand marketing and performance analytics, will also enhance your application for the Partner Marketing Lead role.

The Partner Marketing Lead plays a crucial role in aligning marketing strategies with Affirm's business objectives. By managing the execution of various campaigns aimed at brand awareness, user acquisition, and customer engagement, you'll directly influence key performance metrics. Your ability to navigate complex marketing challenges and nurture relationships with merchant partners will drive significant growth for both Affirm and its partners, helping to achieve overall targets in gross merchandise volume and lifetime customer value.

As a Partner Marketing Lead at Affirm, familiarity with various industries is essential, particularly home, fitness, consumer electronics, and fashion. Your role will involve creating strategies that resonate with merchants and their audiences within these sectors. Understanding the unique challenges and opportunities within these industries will empower you to deliver more effective co-marketing campaigns, enhancing both Affirm's market presence and partner relationships.

Collaboration is a key component of the Partner Marketing Lead role at Affirm. You'll work closely with various internal teams, including Client Success, Sales, Brand & Creative, and Product Marketing, to ensure a cohesive marketing approach. Externally, you'll build and maintain relationships with merchant partners, leading joint marketing efforts that align with shared goals. This cross-functional collaboration will be essential to delivering successful campaigns that drive growth and engagement across diverse markets.

In interviews, be ready to share specific examples of co-marketing campaigns you've executed in the past. Discuss your role in developing strategies, working with partners, and measuring performance outcomes. Highlight how your collaborative efforts led to successful campaign launches and what metrics were used to evaluate their effectiveness.

When asked about relationship-building, emphasize the importance of communication, trust, and alignment on goals. Share strategies you've used to nurture and manage partnerships efficiently, including regular check-ins, updates, and collaborative planning sessions to ensure mutual growth.

In your response, showcase your analytical skills by discussing the KPIs you track, such as gross merchandise volume, customer engagement, and brand awareness. Share examples of how you've used data to inform campaign optimizations and achieve better results.

For this question, detail your approach to budget management, including setting budget limits, tracking expenses, and reallocating funds based on campaign performance. Discuss your experience working with cross-functional teams to ensure budget compliance while maximizing ROI.

Prepare an anecdote that illustrates your problem-solving abilities. Focus on a specific marketing challenge, describe the steps you took to address it, and highlight the successful outcome. This will showcase your strategic thinking and resilience in the face of challenges.

Discuss your commitment to continuous learning and how you stay informed about industry trends, such as following relevant publications, attending webinars, and engaging in professional communities. This showcases your proactive approach to evolving your marketing strategies according to current market dynamics.

Share your experience collaborating with various sectors within an organization, emphasizing your interpersonal skills and ability to facilitate smooth communication among diverse teams. Provide examples of how your collaboration led to successful outcomes in campaigns or projects.

Discuss how you approach writing creative briefs, including research, collaboration with creative teams, and ensuring alignment on project goals. Providing an example of a brief you've written can help you illustrate your expertise in this area.

Be specific about the tools and methodologies you use for performance analytics. Talk about how you interpret data to refine strategies and decision-making, giving examples of changes or optimizations you've made based on data insights in past roles.

Express genuine enthusiasm for the role by discussing how it aligns with your career goals and interests. Talk about Affirm's mission, the opportunities to work with diverse industry partners, and your eagerness to contribute to meaningful, impactful marketing initiatives that drive value for both the company and its partners.