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Internet Marketing Admin - Social Media Specialist

Dealership:

L0331 Chrysler Dodge Jeep Ram of Calallen

Lithia Chrysler Jeep Dodge Ram of Calallen

 

Lithia is about….

Earning customers for life – Taking personal ownership – Improving constantly – Having fun!

If you are an Internet Marketing Administrator who shares these goals, we want to talk to you!

Get your career in gear with one of the largest and most successful retail automotive teams in the nation.

Responsibilities:

The Social Media Specialist is expected to work towards enhancing and building the dealership’s online presence by consistently curating and posting unique organic content across the dealership’s social media profiles.  Responsible for following policies and procedures, systems and standards as set forth by their Manager. Work closely with the internal teams to escalate negative situations if such action is necessary and leverage internal creative team for content graphics. Focus on forums, tweets, images, and writing effective organic posts, or publishing positive reviews, as well as retweeting, sharing, and engaging with the social community. 

 

The Social Media Specialist reports to the General Manager.

 

What You’ll Do:

  • Manage Social Media & Reputation Requests – Oversee administrative tasks, facilitate access, troubleshoot issues, and manage profile reclamation for vendors, store personnel, and corporate teams.
  • Support Dealerships & Vendors – Act as the go-to resource for social media and reputation needs, ensuring compliance with corporate policies.
  • Audits & Reporting – Conduct regular audits, analyze trends, compile reports, and identify opportunities for improvement.
  • Collaboration & Training – Work with internal teams to support social media initiative and develop best practices.
  • Other Tasks as Assigned – Support various initiatives within the Online Reputation & Brand team to enhance Lithia & Driveway’s digital presence.

What We’re Looking For:

  • Strong attention to detail and ability to prioritize tasks efficiently.
  • Active listening and communication skills to engage with cross-functional teams.
  • Critical thinking to troubleshoot access issues and improve processes.
  • Time management skills to handle multiple responsibilities effectively.
  • Comfortable working with various teams and external agencies.
  • 0-1 years’ experience in social media; automotive experience is a plus but not required.
  • Bachelor’s degree in marketing, communications, or related field (preferred but not required).
  • Passion for social media trends and digital marketing.
  • Ability to write and think creatively.

We offer best in class industry benefits:

  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays & PTO
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

Average salary estimate

$50000 / YEARLY (est.)
min
max
$40000K
$60000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Internet Marketing Admin - Social Media Specialist, Lithia

If you’re ready to rev up your career as an Internet Marketing Admin - Social Media Specialist at Lithia Chrysler Jeep Dodge Ram of Calallen in Corpus Christi, TX, then we want to meet you! We're not just about cars; we're about creating lifelong relationships with our customers. As our Social Media Specialist, your mission will be to enhance our online presence by crafting and sharing unique and engaging content across our social media platforms. You'll have the opportunity to collaborate with various internal teams to address any negative situations that may arise, and utilize our creative resources to produce eye-catching graphics. Your day-to-day responsibilities will involve managing social media requests, conducting regular audits to analyze trends, and developing best practices that propel our digital reputation forward. You’ll dive deep into social forums, tweets, images, and genuine interactions with our community. If you have an eye for detail, amazing communication skills, and a passion for all things social media, this might be the perfect fit for you. While automotive experience is a plus, it’s not a deal-breaker—what’s most important is your desire to learn and grow in this ever-evolving industry. Plus, we offer competitive pay and fantastic benefits that let you thrive both professionally and personally. Join us and let’s have some fun while doing great work together!

Frequently Asked Questions (FAQs) for Internet Marketing Admin - Social Media Specialist Role at Lithia
What are the responsibilities of an Internet Marketing Admin - Social Media Specialist at Lithia Chrysler Jeep Dodge Ram of Calallen?

As an Internet Marketing Admin - Social Media Specialist at Lithia Chrysler Jeep Dodge Ram of Calallen, you'll be responsible for curating and posting unique organic content on our dealership’s social media profiles, managing reputation requests, and overseeing audits and reporting to analyze trends. Your role will also involve collaborating with internal teams to develop best practices and troubleshoot any access issues.

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What qualifications are needed for the Internet Marketing Admin - Social Media Specialist position at Lithia Chrysler Jeep Dodge Ram?

The ideal candidate for the Internet Marketing Admin - Social Media Specialist position at Lithia Chrysler Jeep Dodge Ram should have strong communication skills, attention to detail, and some familiarity with social media platforms. A bachelor's degree in marketing or communications is preferred, but not required. Additionally, a passion for social media trends and digital marketing is essential.

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What skills are important for success as an Internet Marketing Admin - Social Media Specialist at Lithia?

To thrive as an Internet Marketing Admin - Social Media Specialist at Lithia, candidates should exhibit strong time management skills, critical thinking abilities, and active listening. Being comfortable collaborating with various teams and having the creativity to craft engaging content will also significantly contribute to your success in this role.

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Is automotive experience necessary for the Internet Marketing Admin - Social Media Specialist role at Lithia?

Automotive experience is a plus for the Internet Marketing Admin - Social Media Specialist position at Lithia Chrysler Jeep Dodge Ram of Calallen but is not a strict requirement. What matters most is your eagerness to learn about the automotive industry and adapt to the specific marketing needs of our dealership.

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What benefits does Lithia Chrysler Jeep Dodge Ram offer to their Internet Marketing Admin - Social Media Specialist employees?

Lithia Chrysler Jeep Dodge Ram offers a comprehensive benefits package for their Internet Marketing Admin - Social Media Specialist. This includes competitive pay, medical, dental, and vision plans, paid holidays, a 401(k) retirement plan, employee stock purchase options, and wellness programs, all designed to support your success both in the workplace and in your personal life.

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Common Interview Questions for Internet Marketing Admin - Social Media Specialist
Can you describe your experience with social media marketing?

When answering this question, highlight any relevant experience with social media platforms, detailing specific campaigns you've created or engaged with. Discuss your understanding of audience engagement and the types of content that perform well on different platforms.

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How do you stay current with social media trends?

Discuss your methods for keeping up-to-date with the latest trends, such as following industry blogs, attending webinars, or engaging with social media experts. Emphasize your passion for learning and adapting strategies as platforms evolve.

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What strategies would you use to improve our dealership’s online reputation?

Suggest tactics like regular monitoring of social media mentions, responding promptly to comments, leveraging positive customer reviews, and creating authentic content that resonates with your audience. Show your understanding of the importance of reputation management.

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How would you handle negative feedback on social media?

Explain how you would approach negative feedback calmly and professionally, outlining steps to resolve the issue privately before responding publicly. Highlight the importance of showing empathy and maintaining the brand's voice.

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What is your experience with creating engaging content?

Share examples of content you've created in the past, emphasizing the techniques you used to make it engaging, such as storytelling, visuals, or user-generated content. Tailor your response to reflect the enjoyable tone appropriate for the auto industry.

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How important is collaboration in a role like this?

Emphasize how collaboration is key in this role, as you’ll need to work with various teams to create effective campaigns. Provide examples of past team projects and the successful outcomes from that collaboration.

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What tools do you use for social media management?

Discuss any social media management tools you have experience with, like Hootsuite, Buffer, or social analytics platforms. Highlight how these tools help you schedule posts, analyze engagement, and track success.

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How do you measure the success of a social media campaign?

Explain the metrics you consider, such as engagement rates, reach, conversion rates, and overall brand sentiment. Sharing a past example can help illustrate your point.

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Why are you interested in working for Lithia Chrysler Jeep Dodge Ram?

Express your enthusiasm for the brand and how its values resonate with you. Discuss your interest in the automotive industry and how the role aligns perfectly with your skills and aspirations.

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What are some challenges you anticipate in this role?

Consider potential challenges like addressing negative feedback or keeping up with rapid changes in social media trends. However, stress your proactive attitude and willingness to learn how to tackle these challenges effectively.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 12, 2025

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