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Market Strategy Manager

Company Overview


Mainspring Energy is revolutionizing power generation with the world’s most flexible and adaptable onsite power generator, the Mainspring Linear Generator. Commercial, industrial, and utility leaders are choosing Mainspring over traditional options like engines, turbines, and fuel cells to quickly and reliably deliver local power for EV charging, commercial facilities, data centers, and grid-scale operations. The Mainspring Linear Generator is fuel flexible, ramps up and down to meet demand, and utilizes a flameless technology with near-zero NOx emissions.


Backed by top-tier investors such as Khosla Ventures, Bill Gates, American Electric Power, and Lightrock, Mainspring designs, manufactures and delivers its products to customers across the U.S. today, and we’re quickly scaling for international expansion.


Inspired by our vision of the affordable, reliable, net-zero carbon grid, Mainspring is rapidly expanding within the $816B global electricity equipment market, and we’re hiring the best talent to meet growing customer demand around the globe. We welcome a broad range of backgrounds, experiences, and talents to bring fresh perspectives and ongoing innovation to our customers.


We are looking to build relationships with people who share our values:


Pragmatic Optimism. Building a new category of world-class power generation requires the optimism of ambition and creativity, balanced with practicality to solve problems efficiently. The challenges that arise are opportunities for growth.


Excellence without Ego. We bring expertise and commitment to creating the best customer experience, from sales to deployment and service, just as we apply deep technical rigor to building and delivering world-class products. We strive for excellence and behave as leaders with the humility to acknowledge our challenges, both collectively and as individual contributors.


Proactive Collaboration. The integration and cross-disciplinary nature of Mainspring’s business requires intentionally seeking out others who bring different skills, perspectives, and priorities. Our culture of inclusion and respect extends beyond our team to interactions with our partners and customers.


More information can be found at www.mainspringenergy.com


Job Overview


We’re experiencing strong and increasing demand for our product from customers across multiple industries, use cases, and countries. To support commercial activity across sales teams at Mainspring and our partners, we are expanding our Market Strategy team and are seeking a dynamic and versatile Market Strategy Manager. In this role, you will be responsible for go-to-market strategy creation and implementation.

If you have experience with clean energy and distributed energy resource equipment along with an ability to think both analytically and commercially, and communicate in a structured and clear way, we encourage you to apply for this important position on our Market Strategy team.


Responsibilities
  • Analyze market size and Mainspring right to win across our key segments in new potential geographies (domestic and abroad)
  • Collaborate with Energy Analysts on the Project Analytics team to understand how Linear Generator project economics compare to that of the next best alternatives (grid, engines, etc.) in each new potential geography
  • Track logistics of selling and installing in markets (e.g., product certifications, product modifications, tariffs, shipping, etc.), collaborating with the Policy, Product, and Project Delivery teams as needed
  • Collaborate with the Channel team to identify the right type of channel partner to pursue in the relevant geography and/or segment (e.g., EPC, teaming partner, reseller, etc.)
  • Support the Channel team in defining O&M and shipment negotiation strategy with new channel partners
  • Help sales leaders across segments (e.g., C&I, Data center, etc.) prioritize their outreach efforts to the most lucrative subsegments and geographies based on analysis of market size and right to win
  • Generate list of target customers for the Sales Development Representative teams (SDRs) to pursue
  • Collaborate with Product Marketing to understand “voice of the customer” across target segments, which will inform marketing and outreach approach


Qualifications
  • Bachelors degree required (bonus points for degree in Electrical or Mechanical engineering)
  • At least 10 years of total work experience across clean energy and/or DER technologies and strategy or management consulting experience (or similar)
  • Proven track record of completing commercial analysis that informs go-to-market strategies
  • Strong written and verbal communication skills, with the ability to explain complex analysis and research to various stakeholders
  • Ability to work collaboratively in a fast-paced, dynamic environment


$155,000 - $180,000 a year
This position is remote. The salary will be adjusted to reflect local market conditions based on employee location as well as the experience of the employee. Along with the base salary, Mainspring offers pre-IPO stock options + benefits.

Does your experience not meet all of our posted requirements? Studies have shown that some people are less likely to apply to positions unless they meet every listed requirement. At Mainspring, we are committed to building a diverse, inclusive, flexible, and collaborative environment, so if you want to help us transition the world to clean and affordable electricity, and don’t meet all posted requirements for a particular role, we’d still love to hear from you. Mainspring can sometimes be flexible enough to shift responsibilities for the right person, or otherwise identify open or upcoming roles that may better fit your professional background.


In more traditional words, Mainspring Energy, Inc is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


This compensation and benefits information is based on Mainspring Energy's estimate as of the date of publication and may be modified in the future. We generally do not negotiate on salary once we have made an offer. The level of pay within the range will depend on a variety of job-related factors that may include location, relevant prior experience and/or education, or particular skills and expertise. New hires joining the company tend to be paid within the starting base pay range noted above, with opportunities to increase pay over time based on development of additional skills, competencies, and company-specific knowledge.

Average salary estimate

$167500 / YEARLY (est.)
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$155000K
$180000K

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What You Should Know About Market Strategy Manager, Mainspring Energy

As the Market Strategy Manager at Mainspring Energy, you'll be stepping into a role that's at the forefront of redefining power generation. Based in Menlo Park, CA, you'll play a pivotal part in analyzing market opportunities and crafting go-to-market strategies for our groundbreaking Linear Generator technology. We’re looking for someone who's not just analytical but can also clearly communicate complex insights to diverse teams. This position requires a deep understanding of clean energy and distributed energy resource technologies, so if you’ve got a strong background in these areas, you might be just the person we need. Your responsibilities will range from collaborating with project analysts to navigating logistics in new markets and diving into in-depth evaluations of our competitive landscape. You’ll need to work closely with our sales, policy, and product delivery teams to ensure that our strategic positioning resonates well in each target geography. With a collaborative spirit and a knack for engaging stakeholders, you'll generate lists of potential customers that align with sales outreach goals, ensuring that Mainspring continues its pace of innovation and growth in the sustainable energy sector. If you're excited about being part of a team dedicated to making reliable, clean energy solutions accessible while embracing values like excellence without ego and proactive collaboration, we’d love to see your application. Join us and help shape the future of energy!

Frequently Asked Questions (FAQs) for Market Strategy Manager Role at Mainspring Energy
What are the key responsibilities of a Market Strategy Manager at Mainspring Energy?

The Market Strategy Manager at Mainspring Energy is tasked with creating and implementing go-to-market strategies that drive the adoption of the Linear Generator. This includes analyzing market sizes, collaborating with different teams to understand project economics, tracking logistics in new markets, and supporting sales efforts with targeted customer strategies.

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What qualifications do I need to apply for the Market Strategy Manager position at Mainspring Energy?

To qualify for the Market Strategy Manager role at Mainspring Energy, candidates should have a Bachelor's degree, ideally in Electrical or Mechanical Engineering. Additionally, at least 10 years of experience in clean energy, distributed energy resource technologies, or management consulting is preferred, alongside strong communication and analytical skills.

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How does Mainspring Energy define success for the Market Strategy Manager role?

Success for the Market Strategy Manager at Mainspring Energy is defined by the effectiveness of go-to-market strategies and the ability to analyze and capitalize on new market opportunities. Strong collaborative efforts across teams, a keen understanding of customer needs, and meeting sales outreach targets will also be key success indicators.

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Is the Market Strategy Manager position at Mainspring Energy a remote work opportunity?

Yes, the Market Strategy Manager role at Mainspring Energy can be performed remotely. Salary and compensation will adjust based on local market conditions and the candidate's experience, ensuring flexibility for a diverse range of candidates.

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What is the salary range for the Market Strategy Manager at Mainspring Energy?

The salary range for the Market Strategy Manager position at Mainspring Energy is between $155,000 and $180,000 per year, dependent on local market conditions and individual experience. Alongside base salary, the role offers pre-IPO stock options and benefits.

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Common Interview Questions for Market Strategy Manager
How do you approach market analysis as a Market Strategy Manager?

In approaching market analysis, I begin with a comprehensive understanding of the industry landscape and competitive positioning. Utilizing data tools and collaborating with analysts allows me to draw insights on market size, growth potential, and customer preferences, which are essential for developing effective go-to-market strategies.

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Can you describe your experience with go-to-market strategies?

Certainly! I’ve developed several go-to-market strategies by first looking at market needs and aligning them with product capabilities. This involves close collaboration with sales and marketing teams to ensure messaging resonates well with target audiences and that we effectively navigate logistical challenges.

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What do you believe is the most important factor in crafting a successful market strategy?

The most crucial factor in crafting a successful market strategy is understanding the unique value proposition of the product and aligning it with customer pain points. It’s essential to conduct thorough market research to identify opportunities and challenges, and then communicate these insights effectively across teams.

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How do you handle collaboration with cross-functional teams?

I prioritize proactive communication and respect diverse perspectives. By organizing regular meetings with stakeholders across sales, product, and policy teams, I ensure everyone stays aligned on objectives and understands how their input shapes strategy development.

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What tools or methods do you use to track competitive analysis?

I rely on a combination of market research tools, industry reports, and competitive intelligence software to track competitive analysis. Engaging with customers also provides valuable insights on competitors' offerings and differentiators in the market.

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How do you prioritize different market segments?

Prioritization of market segments is based on a mix of potential market size, alignment with company strengths, and the competitive landscape. I often build a scoring system to rate segments using these factors, allowing for a structured approach in targeting lucrative opportunities.

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Describe a time when your strategy did not work as planned. What did you learn?

There was a scenario where a regional market strategy did not yield the expected results. I learned valuable lessons in adaptability; we needed to pivot quickly based on customer feedback. This experience highlighted the importance of ongoing engagement with the market to align our offerings effectively.

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What techniques do you use to communicate complex analysis to non-technical stakeholders?

I focus on simplifying the information by using visuals like graphs and charts to illustrate key points. Making the data relatable helps avoid technical jargon while ensuring stakeholders understand the implications of the analysis for strategic decisions.

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How would you evaluate the success of your market strategies?

Success is evaluated based on several KPIs, such as market penetration rates, customer acquisition costs, and sales growth. Regular feedback loops with sales teams and clients also inform adjustments needed for continuous improvement.

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What motivates you to work in the clean energy sector?

I am driven by a commitment to sustainability and the potential to make a real difference in how we generate and consume energy. Working in clean energy allows me to align my professional skills with my personal values, contributing to a better environment and future.

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Mainspring Energy is engineering advanced technology by developing a prototype of a linear generator that converts fuel to electricity. Mainspring was founded in 2010 by three Stanford engineers- Shannon Miller, Adam Simpson, and Matt Svrcek. T...

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Full-time, remote
DATE POSTED
April 2, 2025

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