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Market Development Manager

The Market Development Manager plays a key role in supporting the company’s broker and agency distribution strategy by providing targeted marketing support, training, and resources. This role ensures that brokers and agencies have the necessary tools, messaging, and materials to effectively promote and sell the company’s insurance products while maintaining compliance with appointment guidelines. Additionally, this position collaborates with external marketing agencies and industry partners to enhance brand visibility and engagement through strategic marketing initiatives and event participation.

This role is ideal for a marketing-savvy professional who understands the insurance distribution landscape and thrives in a collaborative, high-impact environment

Key Responsibilities:

Broker & Agency Support

  • Assist in onboarding and supporting brokers and agencies with marketing materials, product knowledge, and training resources.
  • Act as a key liaison between the company and its distribution partners to ensure strong engagement and brand consistency.
  • Marketing & Sales Enablement
  • Develop and distribute marketing collateral, sales presentations, and digital content tailored to broker and agency needs.
  • Collaborate with external marketing agencies to refine brand messaging, enhance value proposition, and improve market positioning.
  • Work closely with the sales team to ensure marketing efforts align with business development objectives.

Training & Education

  • Organize and facilitate product, sales, and compliance training sessions for brokers and agency partners.
  • Develop educational materials to reinforce product knowledge and sales effectiveness.

Agency Appointment & Compliance

  • Coordinate the agency appointment process, ensuring adherence to company policies and regulatory requirements.
  • Maintain oversight of agency compliance and provide guidance on best practices.

Market Research & Insights

  • Gather and analyze broker feedback, market trends, and competitive intelligence to shape marketing and sales strategies.
  • Identify opportunities to improve broker engagement and sales performance.

Event & Tradeshow Engagement

  • Represent the company at industry events, tradeshows, and networking functions to strengthen relationships with brokers and agencies.
  • Coordinate event participation, including booth setup, sponsorships, and lead generation strategies.
  • Work with marketing partners to maximize brand presence and post-event follow-ups.

Cross-functional Collaboration

  • Work closely with the sales, underwriting, and compliance teams to ensure a cohesive approach to broker support.
  • Align marketing and sales initiatives with overall business objectives to drive growth.
  • Experience in insurance marketing, broker relations, or distribution support.
  • Strong organizational and communication skills, with the ability to manage multiple projects.
  • Knowledge of agency appointment processes and compliance guidelines.
  • Familiarity with digital marketing tools, content development, and CRM platforms (e.g., Salesforce).
  • Experience working with marketing agencies and participating in industry events is a plus.

As a fully remote company, the compensation range provided is based on a wide range of factors including, but not limited to, skill sets, experience, and other business and organizational needs and is based on national averages*. At Foresight, and its subsidiaries, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $90,000 - $110,000 + bonus + equity.

*Location will be considered if the role is required to be located in a certain geographic area

Average salary estimate

$100000 / YEARLY (est.)
min
max
$90000K
$110000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Market Development Manager, Safesite

At Foresight, we’re on the lookout for a talented Market Development Manager to join our innovative team! This exciting role is pivotal in supporting our broker and agency distribution strategy with tailored marketing support, resources, and training that empower our partners to effectively promote and sell our exceptional insurance products. If you're a marketing-savvy professional who has a good head for the insurance distribution landscape, you’ll thrive in this collaborative, high-impact environment. Your day-to-day will involve developing killer marketing collateral and organizing training sessions that help brokers and agencies boost their sales game. You'll take on the important role of liaison, ensuring both our brand and our partners are on the same page. Collaboration is key in this role, as you'll be working with external marketing agencies and team members across various departments to enhance brand visibility and engagement. Your insights derived from market research will inform our strategies and lead to exciting initiatives that will elevate our brand to new heights. Plus, with responsibilities that include representing Foresight at industry events and tradeshows, you’ll be at the forefront of strengthening partnerships. If you're driven, organized, and ready to make a significant impact, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Market Development Manager Role at Safesite
What are the main responsibilities of a Market Development Manager at Foresight?

The Market Development Manager at Foresight is responsible for supporting brokers and agencies with marketing materials, facilitating training sessions, developing marketing collateral, and collaborating with external partners to enhance brand visibility. Additionally, this role involves ensuring compliance with agency appointment processes and gathering market insights to inform sales strategies.

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What qualifications are needed to become a Market Development Manager at Foresight?

To become a Market Development Manager at Foresight, candidates should have experience in insurance marketing or broker relations, strong organizational and communication skills, and knowledge of agency compliance guidelines. Familiarity with digital marketing tools and content development is also highly beneficial for this role.

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How does the Market Development Manager collaborate with brokers and agencies at Foresight?

The Market Development Manager collaborates closely with brokers and agencies by acting as a key liaison, offering them essential marketing support, training resources, and tailored marketing materials to ensure effective promotion and sales of insurance products while maintaining brand consistency.

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What skills are essential for success as a Market Development Manager at Foresight?

Essential skills for the Market Development Manager include excellent communication and organizational abilities, a strong understanding of the insurance market, experience in developing marketing strategies, as well as proficiency with CRM platforms and digital marketing tools to effectively engage with brokers and agencies.

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What can I expect in terms of compensation as a Market Development Manager at Foresight?

As a Market Development Manager at Foresight, you can expect a compensation range of $90,000 - $110,000, complemented by bonuses and equity opportunities. Compensation is competitive and varies based on experience and location, ensuring that we attract the best talent in the industry.

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Common Interview Questions for Market Development Manager
What strategies would you implement as a Market Development Manager to support brokers?

To support brokers effectively, I would focus on creating customizable marketing materials, providing insightful training sessions, and analyzing feedback to tailor our support to their needs, ensuring they feel equipped to promote our products confidently.

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Can you describe your experience with agency appointment processes?

I have hands-on experience managing agency appointments, ensuring compliance with internal policies, and streamlining the onboarding process. My background in insurance allows me to navigate the complexities of these processes while maintaining strong relationships with our partners.

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How do you approach cross-functional collaboration in a remote environment?

In a remote environment, I prioritize consistent communication through tools like video calls and project management software. I ensure alignment between sales, marketing, and compliance teams by setting regular updates and leveraging shared objectives to foster collaboration.

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What role does market research play in your marketing strategy as a Market Development Manager?

Market research is crucial for understanding broker needs and market trends. I use this data to refine marketing strategies, identify new opportunities, and ensure our messaging resonates with our target audience, ultimately driving improved performance.

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Describe a time you successfully enhanced broker engagement.

In my previous role, I initiated a broker feedback program that provided valuable insights into their needs. By addressing these areas, I developed specific tools and training sessions that resulted in a measurable increase in engagement and sales for our products.

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How do you measure the effectiveness of marketing initiatives?

I measure effectiveness through KPIs such as engagement levels, lead conversion rates, and overall sales growth. Utilizing analytics tools allows me to track performance and adjust strategies accordingly for continuous improvement.

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What tactics would you use to increase brand visibility at industry events?

To increase brand visibility, I would focus on engaging booth design, distribute valuable materials, conduct live demos, and create strategic partnerships for sponsorships. Following up post-event is crucial for maintaining leads and relationships.

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How would you handle a challenging relationship with a broker?

I believe in proactive communication; I would reach out to address any concerns directly, listen to their feedback, and work towards a mutually beneficial solution. Building trust and understanding their point of view is essential for resolution.

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What experience do you have with digital marketing tools?

I have substantial experience with various digital marketing tools, including CRM platforms like Salesforce, email marketing software, and social media management tools. I use these to create campaigns that resonate with brokers and boost engagement.

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Why do you think you are a good fit for the Market Development Manager role at Foresight?

I believe my background in insurance marketing, strong communication skills, and experience in building collaborative relationships with brokers align perfectly with the responsibilities of the Market Development Manager at Foresight. I'm passionate about driving engagement and performance.

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MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 1, 2025

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