The Exhibitor Sales & Marketing Specialist at Maritz is responsible for generating sales through both outbound communication, primarily via calling and emailing exhibitors, and managing inbound support. You'll identify lead solutions based on exhibitor needs, process sales, and maintain accurate records in the Exhibitor Services CRM system. Additionally, overseeing marketing campaigns and providing technical support are key duties.

To become an Exhibitor Sales & Marketing Specialist at Maritz, a college degree or equivalent experience is preferred. Candidates should possess at least three years of experience in an outbound call center environment, have strong multitasking abilities, and demonstrate exceptional customer service skills. Proficiency in MS Office and a strong drive for results are also crucial.

A typical day for an Exhibitor Sales & Marketing Specialist at Maritz includes a combination of outbound outreach to exhibitors and managing incoming inquiries. About 70% of time is spent connecting with exhibitors to discuss their goals and requirements, while also processing sales orders and updating records. You'll also oversee marketing campaigns and troubleshoot minor technical issues related to exhibitor services.

Maritz is dedicated to the professional growth of its employees, including Exhibitor Sales & Marketing Specialists. Besides offering comprehensive benefits, they provide a supportive culture that encourages continuous learning and development through various training programs and opportunities for career advancement.

Technical skills such as proficiency with MS Office and familiarity with CRM systems are crucial for the Exhibitor Sales & Marketing Specialist role at Maritz. The ability to troubleshoot basic technical issues and effectively communicate with both exhibitors and team members is also essential to ensure smooth operations.

When reaching out to exhibitors, I prioritize understanding their unique needs and goals. I utilize personalized emails and calls while employing a consultative approach to identify lead solutions that best suit their requirements. I also rely on historical data and market trends to enhance my outreach effectiveness.

Handling objections requires active listening and empathy. I acknowledge their concerns and ask probing questions to uncover the root of their hesitation. By providing tailored solutions that align with their business goals and demonstrating the value of our offerings, I aim to convert objections into opportunities.

In my previous experience, I managed a marketing campaign targeting exhibitors for a major industry trade show. I developed messaging that resonated with their needs and utilized multiple channels, including email and social media promotions. The campaign resulted in a significant increase in bookings, exceeding our initial targets.

To ensure accurate record-keeping in the CRM system, I make it a habit to update records in real-time during or immediately after interactions with exhibitors. I double-check for accuracy and completeness, including notes on conversations, preferences, and follow-up actions to maintain a comprehensive and reliable database.

I prioritize tasks by assessing the urgency and potential value of each lead. I categorize my leads based on their level of interest and set specific follow-up timelines. This helps me focus on high-potential opportunities while ensuring that all leads receive timely communication.

Once, an exhibitor encountered issues accessing our online portal for lead retrieval. After understanding the problem, I guided them through step-by-step troubleshooting over the phone. I ensured they could access their needs swiftly, which reinforced their trust in our support and services.

To understand exhibitor goals effectively, I ask open-ended questions during our initial conversations. I also conduct research on their business and previous participation in trade shows. This background knowledge helps me engage in meaningful dialogues that align our solutions with their objectives.

In a remote work environment, I maintain organization by using project management tools and scheduling focused work blocks. I also set up a dedicated workspace and regular breaks to improve my productivity, ensuring that I stay on track with my responsibilities.

Key qualities include exceptional communication skills, adaptability, and a solid understanding of the exhibitor's needs. A successful specialist should be persuasive, with strong negotiation skills and the ability to build rapport quickly while maintaining a results-driven mindset.

I measure success through various metrics such as the number of leads converted to sales, customer feedback, and overall revenue generated. Additionally, I track engagement levels and responses during outreach efforts to refine my strategies continuously.