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Business Intelligence Analyst

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Description

This is a remote position based in the continental United States

Are you a data-driven professional with a knack for transforming complex datasets into actionable business insights? MASA is looking for a Business Intelligence Analyst to monitor, evaluate, and report on the performance of marketing and sales initiatives, driving strategies that optimize results and fuel business growth.

ABOUT US

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

WHAT YOU WILL DO

Reporting to our Sr. Director of Business and Sales Operations, you’ll collaborate with marketing and sales stakeholders to analyze data across direct-to-consumer channels, uncover trends, and develop insights that inform decision-making. Your expertise in creating dashboards, designing tests, and delivering visualizations will help ensure data-driven strategies that improve marketing and sales performance.

Your main responsibilities will include:

Data Analysis & Insights Generation

Compile and analyze datasets from marketing channels (Direct Mail, Digital, TV) and sales channels (Field & Inside Sales, e-commerce).
Identify trends and actionable insights to enhance campaign performance, targeting, and customer segmentation.
Develop performance metrics and create dashboards to track KPIs like ROI, customer acquisition cost, and engagement metrics.

Testing & Experimentation

Design statistically valid tests, including A/B and multivariate tests, to evaluate campaign strategies.
Analyze test results to deliver clear, actionable recommendations for optimization.

Cross-Functional Collaboration

Partner with marketing, product, and sales teams to align analysis with business objectives.
Present insights and recommendations to stakeholders at all levels, using tools like Tableau and Power BI for compelling visualizations.

Campaign Optimization & Reporting

Continuously monitor and optimize campaign performance, providing real-time adjustments for improved outcomes.
Create advanced reports in Excel and integrate data sources into holistic dashboards for a comprehensive view of marketing efforts.

WHAT YOU BRING

Bachelor’s degree in Business Administration, Finance, Data Analytics, or a related field (MBA or relevant certifications preferred).
4-6+ years of experience in business or marketing analytics, emphasizing data-driven decision-making.
Strong analytical abilities with a track record of translating data into actionable insights.
Expertise in Power BI, Microsoft Dynamics, and Excel (including VBA, Power Query, and advanced modeling).
Excellent communication skills to present complex information clearly to non-technical stakeholders.
Ability to design and manage dashboards and reports, focusing on marketing and sales metrics.

WHAT WE WILL PROVIDE YOU

Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

#LI-RH1 #LI-REMOTE #corp

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Business Intelligence Analyst, MASA

If you’re a data whisperer looking to make a significant impact, MASA in Fort Lauderdale is searching for a Business Intelligence Analyst to join our remote team. At MASA, we believe in 'Protecting families with compassion when others don’t,' and as part of our close-knit family, you'll play a pivotal role in analyzing and optimizing our marketing and sales initiatives. You’ll be diving into marketing data from various channels like Direct Mail and Digital, unveiling trends to guide our strategic direction. Partnering with our marketing and sales stakeholders, you’ll turn complex datasets into compelling visualizations, helping us continuously improve our outreach efforts. Your expertise in dashboard creation and statistical testing will be key in propelling our campaigns forward. Imagine crafting insightful reports that drive decisions while presenting your findings to stakeholders at all levels. Your work will drive engagement metrics and enhance customer segmentation for our 2+ million members. With a solid background in business or marketing analytics, you’ll be empowered to monitor performance, analyze test results, and provide actionable recommendations on a daily basis. Join us and unleash your analytical prowess as we expand our mission and grow together. This could be your opportunity to not only excel in your career but also make a real difference in the lives of many.

Frequently Asked Questions (FAQs) for Business Intelligence Analyst Role at MASA

What does a Business Intelligence Analyst at MASA do?

At MASA, a Business Intelligence Analyst plays a critical role in analyzing marketing and sales data to provide actionable insights that support business growth. The analyst compiles and evaluates performance metrics, designs tests, collaborates with cross-functional teams, and creates compelling dashboards to communicate findings effectively.