Digital Campaign Manager

As a Digital Campaign Manager at Dotdash Meredith, you will play a pivotal role in driving the success of digital advertising campaigns. Your primary responsibilities will include monitoring advertising performance to optimize revenue, preparing consolidated reports, maintaining quality assurance for advertisements, and collaborating with the Senior Digital Services Manager and Sales Executives. Essentially, your efforts will contribute significantly to meeting client campaign objectives and ensuring overall satisfaction.

To apply for the Digital Campaign Manager role at Dotdash Meredith, you ideally should have a B.A./B.S. in marketing, business, communications, or a related field. Relevant experience of 3-5 years in digital marketing, sales, or account management is essential. Additionally, a strong understanding of digital performance metrics, high attention to detail, and strong analytical skills will set you apart in this role.

In the Digital Campaign Manager position at Dotdash Meredith, you'll work with several essential digital tools, including Operative, Google Ad Manager (GAM), Celtra, and Google Campaign Manager (GCM). Familiarity with platforms like Looker and various third-party vendors will also be critical for seamlessly managing and optimizing advertising campaigns.

Yes, the Digital Campaign Manager position at Dotdash Meredith is a hybrid role. This means you will work three days a week from the Des Moines office, fostering collaboration with your team while also enjoying the flexibility that remote work brings. This blend allows you to engage dynamically with your responsibilities while maintaining work-life balance.

Successful Digital Campaign Managers at Dotdash Meredith should possess strong analytical skills, a keen understanding of digital performance metrics, and the ability to collaborate effectively across teams. Additionally, being detail-oriented and adaptable when addressing campaign challenges is crucial. A positive attitude and excellent communication skills also play a vital role in achieving campaign success and fostering team relationships.

When answering this question, you should emphasize your familiarity with platforms such as Google Ad Manager and Operative. Detail your specific experiences, including any metrics you tracked and results achieved, as well as your role in optimizing campaigns. Highlight how these experiences prepare you for the Digital Campaign Manager position at Dotdash Meredith.

To ensure quality assurance in digital campaigns, you should discuss your established processes, such as regular checks to track ad placements and performance. Emphasize your attention to detail and any tools you use to maintain high standards. Relate this to how you would uphold client satisfaction in the Digital Campaign Manager role at Dotdash Meredith.

When discussing a past optimization experience, outline the specific steps you took—analyzing performance metrics, adjusting targeting strategies, or reallocating budgets. Highlight the outcomes and what you learned from the experience. This demonstrates your proactive problem-solving skills relevant to the Digital Campaign Manager position.

A successful post-campaign report requires thorough analysis of key performance indicators (KPIs). Explain how you gather data throughout the campaign, analyze its effectiveness, and prepare reports that highlight successes and areas for improvement. This process is key for the Digital Campaign Manager role at Dotdash Meredith to maximize future campaign performance.

To effectively manage tight deadlines, discuss your time management strategies such as prioritizing tasks or utilizing project management tools. Share an example where you've successfully handled pressure, ensuring that you deliver high-quality work, as expected in the Digital Campaign Manager role at Dotdash Meredith.

Success in the Digital Campaign Manager role at Dotdash Meredith is often defined by exceeding campaign performance goals and client satisfaction. Discuss how you would measure success through metrics like CPA, CTR, and overall ROI, while also emphasizing the importance of fostering positive client relationships.

Elaborate on how you stay updated with digital marketing trends, such as subscribing to industry newsletters, attending webinars, and participating in professional groups. Mention how this knowledge influences your campaign tactics, showcasing your commitment to continual learning as a Digital Campaign Manager.

When discussing collaboration, choose a specific example where you worked closely with others to achieve a common goal. Highlight your communication skills, innovative ideas, and how the collaboration resulted in a successful campaign, reflecting the teamwork essential for the Digital Campaign Manager at Dotdash Meredith.

Identifying challenges in digital campaign management, such as adapting to algorithm changes or managing client expectations, is key. Offer examples of how you successfully navigated these challenges, thus demonstrating your resilience and strategic thinking relevant to the Digital Campaign Manager role.

Data is crucial in driving decisions in the digital marketing landscape. Discuss how you utilize performance metrics and analytics to guide your campaign strategies. Emphasize the importance of data-driven decisions in optimizing results for the Digital Campaign Manager role at Dotdash Meredith.