Digital Marketing Manager – Programmatic

The Digital Marketing Manager at Mochi Health is tasked with expanding online marketing efforts through programmatic advertising, managing the execution and optimization of digital ad campaigns, and collaborating with various teams to ensure cohesive marketing strategies. You’ll also need to analyze ongoing performance metrics and adjust campaigns accordingly.

To qualify for the Digital Marketing Manager position at Mochi Health, candidates should have at least five years of experience in performance-driven digital marketing roles, particularly in programmatic environments. Familiarity with ad networks, DSPs, and audience targeting tactics is a must, along with excellent problem-solving and communication skills.

Successful candidates for the Digital Marketing Manager role at Mochi Health will excel in media analytics, audience targeting, and campaign optimization. Additionally, having a strategic mindset that encourages high-velocity experimentation will significantly contribute to your success and the company’s growth.

The Digital Marketing Manager works closely with design and analytics teams to create effective advertising campaigns. Collaboration is key, as you will coordinate the marketing mix and integrated campaigns to ensure that all parts of the advertising strategy align harmoniously.

The work environment at Mochi Health for the Digital Marketing Manager is dynamic and fast-paced, ideal for self-starters who thrive in rapidly changing conditions. The company fosters a culture of community, innovation, and well-being, supported by excellent perks and a robust team dynamic.

When optimizing campaigns in programmatic advertising, it’s crucial to continually analyze performance data to identify trends and areas for improvement. Utilize A/B testing to assess different creative strategies, and lean on metrics like click-through rates and conversion costs to make informed adjustments.

In an interview, highlight your familiarity with various RTB platforms, discussing how you’ve utilized them to enhance audience targeting and optimize ad spend. Be prepared to share specific examples of campaigns you've driven using these technologies and their outcomes.

Prioritize metrics like customer acquisition cost, return on ad spend, and conversion rate when assessing success. Discuss how understanding these metrics has enabled you to fine-tune marketing strategies and achieve business objectives effectively.

Share a specific campaign experience where performance goals weren’t met, detailing your analytical response. Explain the adjustments you made based on the data collected, and highlight how those adjustments contributed to future campaign successes.

Discuss your methods for staying informed, such as attending industry conferences, subscribing to marketing journals, participating in webinars, or engaging with professional networks. Emphasize the importance of continuous learning in the fast-evolving digital marketing landscape.

Talk about specific instances where you've implemented A/B testing within campaign management. Highlight the parameters you tested, the outcomes, and how those insights improved overall campaign performance and decision-making for future strategies.

Share your strategies for time management and prioritization. Highlight how you break down projects into manageable tasks, use project management tools, and communicate effectively within your team to meet deadlines without compromising quality.

Discuss your experience developing and executing audience segmentation strategies. Illustrate how you’ve used data to categorize audiences based on their behavior and preferences, leading to tailored marketing approaches that resonate more deeply with each segment.

Be ready to mention specific marketing tools and software you've used, such as Google Analytics, Facebook Ads Manager, or marketing automation platforms. Discuss how these tools have aided you in tracking performance and optimizing campaigns effectively.

When answering, express your genuine passion for the healthcare space and your enthusiasm for using your marketing expertise to drive positive change. Discuss Mochi Health's mission and how your values align with the company's objectives.