Associate Product Marketing Manager

As an Associate Product Marketing Manager at DISCO, your key responsibilities include managing competitive intelligence, conducting win/loss and churn analyses, and developing case studies that reflect our capabilities in handling large legal matters. You will work collaboratively with cross-functional teams, ensuring that all marketing initiatives are executed successfully.

To qualify for the Associate Product Marketing Manager position at DISCO, you need a minimum of 2 years of experience in a SaaS technology company or in product marketing. Strong Excel skills for data analysis and prior experience with CRM tools like Salesforce are also required, along with excellent communication, people management, and project management skills.

DISCO promotes a culture of open communication and inclusivity, providing numerous growth opportunities for Associate Product Marketing Managers. The dynamic work environment encourages you to take ownership of your projects and allows for career progression through mentorship and training sessions tailored to your professional interests.

As an Associate Product Marketing Manager at DISCO, you will participate in varied projects, including competitive analysis, case study development, and win/loss analysis. You will also tackle ad-hoc projects that address key business challenges, allowing you to showcase your creative problem-solving skills.

The salary range for the Associate Product Marketing Manager at DISCO in New York City is between $75,000 and $90,000 USD, complemented by a competitive benefits package that includes medical, dental, vision insurance, and 401(k).

In your response, focus on specific tools and methodologies you've used, such as market analysis frameworks or competitive tool software. Highlight instances where your competitive insight led to successful product strategy adaptations.

Share your systematic approach to gathering data, collaborating with teams, and presenting findings. Emphasize the importance of learning from both wins and losses to refine marketing strategies.

Discuss how data informs your marketing strategies and priorities, showcasing your proficiency in using analytics tools and interpreting data trends to drive effective product marketing decisions.

Describe the structure of the case study, the key metrics or achievements highlighted, and how it was utilized to support marketing efforts, emphasizing your role in its development.

Illustrate your communication style, the tools you use for collaboration, and provide examples of successful projects that required input from multiple teams, highlighting your ability to facilitate teamwork.

Mention resources such as industry publications, networking groups, or competitive analysis tools. Illustrate how this knowledge enhances your marketing strategies and product positioning.

Provide a specific example detailing the project’s challenges, your approach to navigating uncertainties, and the successful outcome, showcasing both your initiative and problem-solving skills.

Discuss targeted marketing campaigns, customer education efforts, and successful case studies, highlighting how these tactics encouraged product uptake among users.

Emphasize the importance of constructive feedback and your proactive approach to addressing concerns, referencing how you might adjust strategies based on customer input.

Convey your passion for technology, innovation in the legal field, and how DISCO's mission aligns with your career goals. Share personal anecdotes or experiences that resonate with the company's values.