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Director of Global B2B Marketing

Keeper Security is hiring an experienced Director of Global B2B Marketing to spearhead and manage marketing strategies, campaigns and a team of world-class marketers. This is a 100% remote position with an opportunity to work a hybrid schedule for candidates based in the Chicago, IL metro area. Periodic domestic and international travel (to amazing places) will be required. 

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 21 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and drive demand for our business product offerings.

About Keeper

Keeper Security is transforming cybersecurity for millions of individuals and thousands of organizations globally. Built with end-to-end encryption, Keeper's intuitive cybersecurity platform protects every user, on every device, in every location. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation. Learn more at KeeperSecurity.com.

About the Role

The Director of Global B2B Marketing will report to the Vice President of Global Marketing and lead a global team of high-performing marketers responsible for B2B inbound and outbound demand generation across North America, EMEA and APAC.

Responsibilities

  • Own and execute Keeper’s global B2B growth marketing strategy, spanning public and private sector audiences, to drive inbound demand, pipeline acceleration, customer acquisition and revenue growth across all regions and segments
  • Lead a high-performing, cross-functional global marketing team, including regional leaders in EMEA and APAC, customer marketing and public sector marketing
  • Design and optimize multi-channel campaigns across digital, events, content and ABM while ensuring alignment with buyer journeys, regional nuances and product positioning
  • Drive go-to-market strategy for product launches and feature rollouts, partnering closely with product marketing, sales and customer success to ensure alignment and impact
  • Collaborate with regional sales and channel leaders to align on pipeline goals, prioritize target accounts and execute integrated campaigns that support both direct and partner-led growth
  • Lead full-funnel marketing initiatives including lead nurturing, upsell/cross-sell motions and win-back campaigns to support lifecycle engagement and expansion
  • Monitor and report on marketing performance, providing clear insights into pipeline contribution, ROI by channel and regional impact to executive stakeholders
  • Manage and optimize the global B2B marketing budget, ensuring strategic investment across channels, teams and initiatives to maximize ROI
  • Foster a culture of accountability, innovation and continuous improvement, mentoring team members and championing best-in-class marketing practices across the organization

  • 10+ years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth; SaaS experience is required; Cybersecurity experience is preferred
  • 5+ years of experience leading and managing results-oriented, high-performing global marketing teams
  • Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies
  • Strong familiarity with marketing tools and platforms, including HubSpot, Salesforce, Google Ads, paid social, ABM (e.g., Demandbase, 6Sense) and web analytics tools (e.g., Google Analytics)
  • Experience in budget management, with the ability to effectively allocate resources and optimize spend to maximize ROI
  • Strong proficiency in B2B marketing metrics, with the capability to track, analyze and interpret performance data to inform strategic decisions
  • Proven ability to drive complex, multi-stakeholder processes and cross-team programs, building strong relationships across functions
  • Outstanding verbal and written communication skills for a global audience
  • Willingness and ability to travel for meetings, events and conferences as required
  • Bachelor's or Master’s degree in Marketing, Business Administration or related field

  • Medical, Dental & Vision (inclusive of domestic partnerships)
  • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
  • Voluntary Short/Long Term Disability Insurance
  • 401K (Roth/Traditional)
  • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
  • Above-market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Director of Global B2B Marketing, Keeper Security, Inc.

Looking for a new challenge in your marketing career? Keeper Security is on the hunt for a passionate Director of Global B2B Marketing to lead our innovative marketing team! As a fully remote role (with a hybrid option for those local to the Chicago, IL area), you’ll have the chance to shape marketing strategies and campaigns across the globe. Your mission, should you choose to accept it, will be to drive demand for Keeper's top-notch cybersecurity solutions that are trusted by millions worldwide. You'll be at the helm of a talented team spread across regions like North America, EMEA, and APAC, executing a marketing strategy that truly resonates. From designing multi-channel campaigns to seamlessly collaborating with sales teams, your expertise will help propel our growth, ensuring that our audience—public and private sector alike—receives exceptional value. Plus, with opportunities for travel to exciting destinations for events and meetings, your role is sure to be as dynamic as the ever-evolving industry we operate in. You’ll also have the chance to mold the next generation of marketers by fostering a culture of accountability and continuous improvement. With over ten years of experience in B2B marketing—SaaS experience is a must—you’ll be well-equipped to monitor performance, optimize budgets, and lead innovative marketing initiatives that create lasting impact. If you're a strategic thinker with a knack for digital marketing and a passion for cybersecurity, then Keeper Security is the perfect place for you to thrive and make your mark!

Frequently Asked Questions (FAQs) for Director of Global B2B Marketing Role at Keeper Security, Inc.
What are the key responsibilities of the Director of Global B2B Marketing at Keeper Security?

As the Director of Global B2B Marketing at Keeper Security, your primary responsibilities will include overseeing the global marketing strategy, leading a high-performing team, designing multi-channel campaigns that engage diverse audiences, and aligning marketing strategies with product launches. You'll also manage the global B2B marketing budget and analyze performance metrics to ensure your strategies yield the highest possible ROI.

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What qualifications do I need to apply for the Director of Global B2B Marketing position at Keeper Security?

Candidates applying for the Director of Global B2B Marketing role at Keeper Security should have at least 10 years of B2B marketing experience, with proven success in demand generation and pipeline acceleration. Prior SaaS experience is required, while cybersecurity experience is preferred. Additionally, candidates should possess strong leadership qualities, proficiency with marketing tools, and excellent communication skills.

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How does the Director of Global B2B Marketing contribute to Keeper Security's goals?

The Director of Global B2B Marketing plays a critical role in Keeper Security's growth by creating strategic marketing plans that increase customer acquisition and revenue. You will facilitate collaboration with other departments like sales and product marketing to refine the go-to-market strategy, ensuring that marketing campaigns are well aligned with business objectives across global regions.

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What skills are important for success as the Director of Global B2B Marketing at Keeper Security?

Success in the role of Director of Global B2B Marketing at Keeper Security requires a strong understanding of global marketing strategies, digital marketing expertise, and familiarity with marketing metrics. Effective budget management, analytical skills to track campaign performance, and the ability to influence various stakeholders are also crucial for ensuring marketing initiatives align with corporate objectives and drive significant results.

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What benefits does Keeper Security offer to the Director of Global B2B Marketing?

Keeper Security offers an attractive benefits package for the Director of Global B2B Marketing position, including employer-paid life insurance, voluntary disability options, generous paid time off, and a robust retirement plan. Employees enjoy a culture that emphasizes diversity and inclusion, making it a rewarding workplace.

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Common Interview Questions for Director of Global B2B Marketing
Can you describe your experience with B2B marketing strategies and how they apply to Keeper Security?

In answering this question, focus on specific campaigns you have led, the market sectors you have worked in, and metrics that show your impact. Highlight any experience with demand generation, pipeline growth, and how you’ve tailored strategies for different regions or audiences.

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What approaches do you take to assess the effectiveness of multi-channel marketing campaigns?

Demonstrate your analytical skills by discussing methods such as tracking KPIs, using tools like Google Analytics for insights, and how you would adjust strategies based on performance feedback. Highlight the significance of aligning these metrics with company goals for maximum effectiveness.

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How do you manage and mentor a global marketing team?

Discuss your leadership style, focusing on fostering collaboration, establishing accountability, and promoting best practices. Include examples of how you've empowered teams, encouraged diverse input, and achieved results through mentorship.

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Tell us about a successful product launch you managed. What were the key factors of its success?

Share an example of a product launch, focusing on the strategies you implemented, the challenges faced, and how you overcame them. Emphasize the collaborative efforts with product marketing and sales, as well as the feedback loops you established to refine future launches.

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What tools and platforms do you utilize for marketing automation and analytics?

Mention specific tools you’ve used, such as HubSpot or Salesforce, and explain how they’ll help you enhance marketing performance. Provide examples of how these tools have supported campaign management, lead generation, and analytics in your previous roles.

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How do you tailor marketing strategies to different geographical regions?

Share your insights on understanding regional nuances and buyer behaviors. Discuss past experiences where localization strategies played a key role in achieving acceptance and success in various markets.

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What metrics do you consider most important for measuring the success of a B2B marketing strategy?

Focus on key performance indicators, such as lead conversion rates, ROI on campaigns, customer acquisition costs, and lifetime value. Explain how you have utilized these metrics to make data-driven decisions.

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What is your approach to budget management in marketing?

Discuss how you prioritize marketing initiatives, allocate resources efficiently, and measure ROI. Include examples of past experiences where your budgeting decisions directly impacted the success of marketing strategies.

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How do you stay updated with the latest trends in B2B marketing and cybersecurity?

Mention various sources you follow, such as industry publications, webinars, and professional networks. Highlight your commitment to continuous learning and how it informs your strategies and decision-making.

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Can you describe a time you drove cross-team collaborations to achieve a marketing goal?

Share a specific instance that demonstrates not only your ability to facilitate communication between departments but also the tangible results that came from seamless collaboration on a particular marketing project.

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Established in 2011, Keeper Security is the creator of the leading cybersecurity platform for preventing password-related data breaches and cyberthreats. The company is headquartered out of Chicago, IL.

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Full-time, remote
DATE POSTED
March 29, 2025

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