Demand Generation Specialist (Guadalajara, Mexico)

At MezTal, a Demand Generation Specialist is responsible for executing and optimizing multi-channel marketing campaigns aimed at driving lead generation and revenue growth. You’ll work closely with the sales team to develop targeted campaigns, manage Google and LinkedIn ads, analyze performance metrics for continuous improvement, and set up email nurture campaigns to convert leads. Your role also involves collaborating with content marketing to produce SEO-friendly resources that generate inbound leads, ensuring a seamless alignment of marketing strategies with sales objectives.

To be successful as a Demand Generation Specialist at MezTal, candidates should have 2-4 years of experience in demand generation, digital marketing, or performance marketing. Proficiency with HubSpot is essential, as well as strong writing skills and familiarity with analytics to optimize campaigns. A basic understanding of SEO is a plus, along with experience in managing PPC campaigns and knowledge of account-based marketing (ABM) and sales alignment strategies. Experience in B2B SaaS, especially in healthcare or senior living, would greatly benefit applicants.

As a Demand Generation Specialist at MezTal, you can expect a dynamic, collaborative working environment that values both personal and professional growth. The company promotes a hybrid work scheme, blending remote and in-office work, enhancing work-life balance. Enjoy multicultural exposure while working with colleagues across Mexico and the United States, providing a diverse perspective on marketing strategies and customer engagement. MezTal emphasizes internal events and a supportive atmosphere, making it an enriching place to advance your career.

MezTal is deeply committed to the career growth of its Demand Generation Specialists. The company offers a comprehensive range of benefits, including academic agreements with national universities and language schools, which support continuous learning and professional development. Furthermore, MezTal encourages internal mobility and will actively assist you in finding the best conditions for progressing in your career. You'll also benefit from a network of experienced professionals ready to mentor and guide you along the way.

Demand Generation Specialists at MezTal enjoy an array of impressive benefits. These include a 30-day Christmas bonus paid in December, major medical insurance coverage, dental insurance, and life insurance. Employees also benefit from 12 vacation days alongside 3 floating holidays, alongside cell phone reimbursement and a transportation subsidy. MezTal ensures a good work-life balance, making it possible for you to enjoy both remote and office work while participating in internal events that foster community and personal well-being.

When discussing your campaign creation process, it's essential to outline key steps such as defining target audiences, determining campaign objectives, and selecting the appropriate channels for distribution. Mention how you integrate data analytics to inform your strategies, optimize messaging, and monitor performance metrics to ensure success. Relate it back to MezTal’s approach by highlighting the collaborative work with sales teams for alignment on objectives and outcomes.

In your response, detail your experience managing PPC campaigns, focusing on platforms like Google Ads and LinkedIn. Discuss your strategies for optimizing bids, keywords, and ad placements. Explain how you utilize performance analytics to assess effectiveness, make adjustments in real-time, and achieve desired leads. Highlight the importance of maintaining alignment with overall campaign strategies as you present your experience.

Discuss specific key performance indicators (KPIs) you use to gauge success, such as lead conversion rates, ROI, and customer acquisition costs. Emphasize the importance of using analytics tools to collect data and generate reports, tailoring your approach based on insights gained. Express how this aligns with MezTal's commitment to continuous improvement through actionable insights.

To answer this, share various strategies you’ve employed in nurturing leads through campaigns such as email marketing and retargeting ads. Discuss the significance of segmenting leads based on behavior and tailoring content to meet their needs at different stages in the consumer journey. Relate this back to MezTal’s approach by highlighting collaboration with sales and content marketing teams.

When answering this question, mention specific resources such as industry publications, webinars, and online courses that keep you informed. Highlight your commitment to learning and adapting methodologies in line with the ever-evolving digital landscape. This may also include sharing any successful case studies or contemporary examples of effective demand generation strategies you’ve come across recently.

In your response, highlight essential tools such as HubSpot for automation and tracking, analytics software for performance measurement, and project management tools to ensure organization and efficiency. Discuss any specialized software you've used for account-based marketing or audience targeting, linking your knowledge back to how it aligns with MezTal's operations.

Be prepared to discuss a specific successful campaign in detail. Describe the objectives, the strategies you implemented, and the results achieved. Focus on quantitative metrics to showcase your effectiveness and relate it to objectives similar to those at MezTal. This allows for showcasing both your creativity and analytical skills in producing successful outcomes.

Frame your answer to cover specific strategies you've employed in ABM. Highlight collaboration with sales teams to personalize outreach and create tailored content, while mentioning tools like LinkedIn Sales Navigator or ZoomInfo that help in identifying targets. Relate your ABM experience to MezTal's goals in engaging key operator and provider accounts effectively.

A well-rounded answer should discuss your process for researching audience needs, creating engaging content, and ensuring SEO optimization. Explain the importance of aligning the content strategy with the campaign objectives and collaborating with content teams. Highlight specific types of content, such as blogs, whitepapers, and case studies that can efficiently generate inbound leads, aligning this approach with MezTal’s overall strategy.

Here, share an example of a challenge you've encountered in the demand generation process, how you identified it, and your strategy for addressing it. Discuss the importance of flexibility and adaptability in your approach, emphasizing the techniques and alternatives you utilized to maintain campaign effectiveness, which showcases valuable problem-solving skills relevant to the role at MezTal.