Job details

Senior Coordinator, Track Marketing & Promotions

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About the International Motor Sports Association (IMSA):

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge and Historic Sportscar Racing, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Mazda MX-5 Cup, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit www.IMSA.com, www.twitter.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing.

Summary

Responsible for many of the advanced and at-track needs of IMSA’s fan engagement programs and support of Promoter Partner. This person oversees all at and on-track initiatives, including but not limited to: IMSA signage, Victory Lane ceremonies, Pre-Race Grid Walks, fan activities, as well as other at-track activities as outlined below. It is expected this person will take a leadership role and oversight with respect to several of the items described below.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Develop scheduling process for each promoter advance meetings (2 each) with direction from manager.

Manage, facilitate, and host the advance meetings with IMSA and each promoter partner to ensure event planning processes and expectations are in order.

Create, manage, schedule the in-market promotional kits for Promoters (printed material / premium items)

Build and execute the IMSA on-track A-frame signage plan, optimizing the best placements and value for IMSA partners. This requires close coordination between IMSA Competition, Partnership Marketing, Television and Promoters.

Manage IMSA on-track A-frame inventory, audit, replace and ensure partner branding is accurate

Keep track of in-house marketing material inventory throughout the season, order, replace, update as needed.

Maintain relationships with vendors and suppliers that provide products/services throughout the season.

Management and supervision of the Weekend part-time Event Marketing staff (i.e. “Weekend Warriors”.) Responsibilities include training employees; planning, assigning, and directing work; appraising performance; and resolving problems.

Work with Promoter on distribution / placement of IMSA’s marketing materials (signs /banners, flags, info-kiosks, fan guides, ancillary fan facing signage) throughout the facility.

Build and execute pre and post- race minute by minute details - requiring coordination with IMSA Competition, IMSA Marketing, and Promoter Partners

Support and organize at-track single-make partner assets related to dignitary positions and VIP experiences.

Responsible for management and oversight of Victory Lane podium ceremonies, including but not limited to: backdrop review and approval process, hanging of back drops, trophy coordination, hat distribution, PA and TV Broadcast coordination, IMSA Radio support leading up to and during event.

Manage Trophy Program – General Partnership, Trueman and Akin, Event trophies, plus year-end awards.

Develop fan facing marketing content for single make series such as autograph cards, Discover IMSA Guides.

Develop content, schedules and oversee Partnership inclusion for each race event Fan Guide and info-kiosk.

Oversight of IMSA Fan Grid Walk and Driver Autograph activities.

Support of in-market activation events.

Help plan and oversee all off-site/online promoter meetings.

Coordinate all PA announcements and at-track PA plans

Assist with VIP experiences.

20% travel including weekend: Travel as needed for race events in support of the execution of and activation of Corporate Partnerships and Marketing initiatives. Some separate travel for single-make weekends required, depending on season schedules.

Supervisory Responsibilities

Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include, and training employees; planning, assigning, and directing work; appraising performance; and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree (B. A.) from four-year college or university; two to four years related event or motorsport experience and/or training; or equivalent combination of education and experience.

Language Skills

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquires or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills

Proficient in Company hardware and software.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision. The position will require to lift occasionally and would lift up to 30 lbs.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Senior Coordinator, Track Marketing & Promotions, NASCAR

If you're looking to rev up your career, the International Motor Sports Association (IMSA) has just the opportunity for you as a Senior Coordinator for Track Marketing & Promotions! Located in sunny Daytona Beach, Florida, this role is perfect for someone who is passionate about motorsports and can take charge of engaging fans and supporting Promoter Partners at thrilling race events. In this exciting position, you’ll oversee a range of initiatives designed to enhance the fan experience, including organizing Victory Lane ceremonies and managing on-track marketing materials. You’ll have the chance to collaborate with various teams to ensure everything from A-frame signage to fan activities are executed flawlessly. Additionally, your leadership skills will be put to the test as you train and manage a fantastic part-time Event Marketing staff. You’ll be diving into logistical planning for race-day activities, as well as executing promotional strategies that spotlight IMSA’s unique offerings. Join us in making every race a memorable experience for our fans while building lasting partnerships within the motorsports community. Your impact will go beyond the track and into the hearts of racing enthusiasts everywhere. Are you ready to take the wheel? Let’s go full throttle into this rewarding journey together!

Frequently Asked Questions (FAQs) for Senior Coordinator, Track Marketing & Promotions Role at NASCAR

What are the responsibilities of a Senior Coordinator, Track Marketing & Promotions at IMSA?

As a Senior Coordinator, Track Marketing & Promotions at IMSA, you'll manage a diverse array of responsibilities, such as overseeing fan engagement programs, managing pre-race activities, and ensuring the proper execution of marketing initiatives at the race track. This also includes coordinating with Promoter Partners and supervising part-time staff, all while enhancing the overall experience for racing fans.