Institutional Marketing Programs Manager

The Institutional Marketing Programs Manager at Neuberger Berman is responsible for overseeing the strategic planning and execution of marketing events and sponsorships for the North America Institutional business. This includes driving proprietary client events and collaborating with the Events team to enhance client experiences, managing logistics for industry conferences, and coordinating with global marketing teams across different regions.

Candidates for the Institutional Marketing Programs Manager role at Neuberger Berman should possess a Bachelor’s degree in a related field such as marketing, finance, or economics. Additionally, experience in asset management marketing, sales, or client service is preferred, especially with institutional clients. Outstanding project management, collaboration skills, and a professional client service manner are crucial for success in this role.

The Institutional Marketing Programs Manager plays a vital role in elevating Neuberger Berman's brand by fostering client engagement through well-orchestrated events and sponsorships. By collaborating with internal teams and ensuring effective communication and logistics, this individual enhances how clients perceive the firm and its offerings, thereby strengthening brand loyalty.

The Institutional Marketing Programs Manager coordinates a variety of events, including proprietary client events, forums, roundtables, and manages Neuberger Berman's presence at key industry conferences and institutional investor gatherings across the US and Canada. This role focuses on creating memorable experiences that align with the firm's objectives.

The salary range for the Institutional Marketing Programs Manager position at Neuberger Berman is between $85,000 and $115,000. This range is based on various factors such as relevant experience, qualifications, and the business sector, with the opportunity to earn additional discretionary bonuses as part of the comprehensive compensation package.

When approaching this question, be sure to highlight specific examples of events you have managed. Discuss your role in executing the event, your project management skills, and how you ensured a successful outcome. Emphasize any metrics of success, such as attendee feedback or increased engagement, to showcase your impact.

Answer this question by outlining your approach to project management. Discuss tools or methods you use for prioritization, like creating to-do lists or utilizing software like Trello or Asana. Provide examples of situations where you effectively managed competing deadlines or tasks, and how you maintained organization.

When responding, emphasize your communication skills and previous experiences in collaborating with various departments. Discuss methods such as regular check-ins, utilizing collaborative platforms, and establishing a clear understanding of objectives that can aid in successful teamwork.

Provide a comprehensive view of how you assess the effectiveness of marketing events. Discuss metrics you track, like attendee numbers, engagement levels, feedback from clients, and any ROI calculations. This shows that you have a methodical approach to evaluating success.

Use the STAR method (Situation, Task, Action, Result) to frame your response. Provide details of the challenge faced, what your responsibilities were, the actions you took to address the issue, and the positive outcomes that resulted from your efforts.

Discuss your insights on essential components like pre-event planning, effective communication, creating engaging content, and ensuring a smooth execution. Spotlight your understanding of how these elements resonate with clients and enhance their experiences.

Mention resources such as industry publications, webinars, or networking opportunities that keep you informed on current trends. Highlight how staying educated allows you to implement innovative strategies in your marketing role.

Express how critical client feedback is in shaping future events. Mention strategies for collecting feedback, such as surveys, and how you analyze the data to make informed decisions for future projects, showcasing your focus on continuous improvement.

Discuss the importance of open communication and conflict resolution. Share how you would approach the situation by listening to both sides, facilitating a discussion to find common ground, and focusing on the ultimate objective of the project.

This is an opportunity to show your passion for the role and the company. Speak about Neuberger Berman's commitment to client service and how you admire their approach to asset management. Relate your career goals to their mission and how you envision contributing to their marketing efforts.