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Analyst, Digital Sports Inventory - job 1 of 3

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As a Digital Inventory Analyst, you will be primarily responsible for the processing of inventory-related requests for the NBC Sports properties.  You will determine inventory availability and usage patterns, and coordinate with the Planning team within a fast-paced environment.

 Duties and Responsibilities

  • Track and report on digital media inventory across Peacock and NBCSports digital properties – Sports include NFL, Golf, NBA, B1G & ND Football, College Basketball, NASCAR, Premier League, US Soccer, Chivas, as well as other Tentpole Sports (Olympics, World Cup, etc).
  • Forecasting and allocating Video and Display advertising inventory for NBCU Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager).
  • Collaborate with National Sales Planners with on-request inventory avails, and final sign off on media plans, with emphasis on Demo Guaranteed and Advanced Audience Targeted buys.
  • Manage effects of programming changes, campaign changes and shifts through systems approval queue
  • Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk.
  • Liaise with numerous internal departments such as: Planning, Sales, Operations, Programming, Distribution, Products, Research, Data Insights and Marketing.
  • Maintain and manage reports for Sales and Planning on a routine and ad hoc basis
  • On an as-needed basis, project-based work (systems and process improvement) to support department Directors and VP
  • Routine meetings with Manager to discuss pending issues, resolve problems, and forecast inventory
  • Assist with trainings/presentations for inventory, planning, or other teams we collaborate with
  • Keep abreast of industry news via trades to increase and strengthen knowledge of Ad Sales and get a general/broad understanding of industry, including relevant sports properties.

Qualifications

  • Four year degree or equivalent experience
  • 1+ year Sales Planner, Analyst, or Digital Service Representative experience in Media Ad Sales
  • Proven ability to thrive in a dynamic, fast-paced, deadline-driven media environment
  • Expert understanding of Media Math
  • Strong Analytical problem solving skills
  • Proficient in Microsoft Office (Excel, Outlook, Word, PowerPoint)

Eligibility Requirements

  • Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered
  • Willingness to travel and work overtime, and on weekends with short notice
  • Must be willing to work in New York, NY in a hybrid capacity
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older

Desired Characteristics

  • Career interest in Strategic Planning; Sports experience is a plus
  • Excellent computer skills, demonstrated analytical ability and organizational/project management skills
  • Proficient in MS Office, particularly Excel (Intermediate Level)
  • Knowledge of Operative.One or similar Order Mgmt. System, Freewheel, Google Ad Manager (GAM), or Nielsen DAR.
  • Proven ability to multi-task and meet deadlines
  • Strong verbal and written communication skills with proven ability to negotiate effectively with all levels within the organization (Customer Service Oriented)

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $75,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$72500 / YEARLY (est.)
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$70000K
$75000K

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What You Should Know About Analyst, Digital Sports Inventory, NBCUniversal

At NBCUniversal, we're looking for an enthusiastic and detail-oriented Analyst, Digital Sports Inventory to join our dynamic team in New York. As part of our mission to deliver top-notch sports content through platforms like Peacock and NBC Sports, your role will be pivotal in managing digital media inventory for blockbuster events including the NFL, NBA, and the Olympics. Imagine being at the heart of where sports and technology collide, ensuring that every commercial find its place at the right time! You'll track inventory availability, analyze usage patterns, and collaborate with multiple teams, including Sales, Operations, and Programming, to forecast ad inventory effectively. A collaborative spirit is essential, as you'll work closely with National Sales Planners and contribute to optimizing inventory yield. Your analytical skills will shine as you utilize tools like FreeWheel and Google Ad Manager. Plus, with our commitment to diversity and inclusion, you’ll be part of a culture that values your insights and contributions. We know that the digital sports world is ever-evolving and fast-paced, and that’s what makes this role so exciting. Engaging with various departments will help sharpen your understanding of media ad sales while you stay informed about industry trends. At NBCUniversal, you won’t just fill a position; you’ll embark on a rewarding career with ample opportunity to grow and innovate. Come be a part of something remarkable! We can’t wait to see you thrive here!

Frequently Asked Questions (FAQs) for Analyst, Digital Sports Inventory Role at NBCUniversal
What are the responsibilities of a Digital Sports Inventory Analyst at NBCUniversal?

As a Digital Sports Inventory Analyst at NBCUniversal, your primary responsibilities include tracking and reporting on digital media inventory across major sports properties like NFL and NBA. You will collaborate with the Planning team to determine inventory availability and optimize advertising inventory allocation, ensuring effective campaigns run smoothly across platforms.

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What qualifications do I need to apply for the Analyst position at NBCUniversal?

To apply for the Analyst position at NBCUniversal, you should possess at least a four-year degree and have a minimum of one year of experience as a Sales Planner, Analyst, or in a similar role. Strong analytical skills, proficiency in Microsoft Office (especially Excel), and a passion for sports will set you up for success in this role.

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What tools will I use as a Digital Sports Inventory Analyst at NBCUniversal?

In the role of Digital Sports Inventory Analyst at NBCUniversal, you will work with tools like FreeWheel and Google Ad Manager to forecast and allocate video and display advertising inventory. Familiarity with Operative.One or similar Order Management Systems may also be beneficial as you collaborate with various teams.

Join Rise to see the full answer
How does NBCUniversal promote a diverse and inclusive culture for its employees?

NBCUniversal is committed to fostering a diverse and inclusive culture by implementing initiatives that reflect the unique perspectives and experiences of its employees. Through continued learning and Corporate Social Responsibility work, NBCUniversal seeks to ensure everyone feels supported and heard in the workplace.

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What benefits are offered to employees in the Digital Sports Inventory Analyst role at NBCUniversal?

Employees in the Digital Sports Inventory Analyst role at NBCUniversal are eligible for a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) plan, paid leave, and tuition reimbursement, among other discounts and perks to support your career and health.

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Common Interview Questions for Analyst, Digital Sports Inventory
Can you describe your experience with digital advertising inventory management?

In your answer, highlight specific tools you've used for inventory management, such as FreeWheel or Google Ad Manager, and elaborate on any relevant projects. Emphasize how you approach complexities in managing inventory and your understanding of marketplace dynamics.

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How do you prioritize tasks in a fast-paced environment?

You can discuss your time management strategies, such as using software to track deadlines or prioritizing tasks based on urgency and importance. Providing a real-world example of a busy project will demonstrate your ability to handle pressure effectively.

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What strategies do you use for effective collaboration with different teams?

Share specific strategies that have worked well for you in fostering collaboration, such as setting regular meetings, using collaborative software tools, or clearly defining roles and responsibilities in projects to ensure everyone is aligned.

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Can you explain media math and its importance in this role?

In your response, describe basic media math concepts such as impressions and CPM. Emphasize how these calculations affect advertising strategies and inventory forecasting, highlighting your proficiency and the impact on business decisions.

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What do you know about current trends in digital sports advertising?

Mention recent trends such as the growth of streaming services and targeted advertising. Show your passion for the industry by discussing how these trends could impact NBCUniversal's advertisement strategies, focusing on viewer engagement.

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How do you keep up with changes in the digital advertising landscape?

Discuss resources you use such as industry publications, webinars, or professional groups. Mention your proactive approach to learning and how it helps you stay informed about changes that could affect inventory management and optimization.

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What experience do you have with forecasting and analyzing inventory?

Provide specific examples of previous roles where you successfully forecasted digital inventory needs. Elaborate on the methods you used and how they contributed to campaign success, showing a results-oriented mindset.

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Describe a challenging project you managed and how you handled it.

Share a specific example where complexities arose, such as last-minute changes or challenges with stakeholders. Explain how you navigated through those challenges effectively, including any lessons learned that will aid you in handling future situations.

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How would you handle conflicts with team members while managing a project?

Discuss your approach to conflict resolution, emphasizing active listening and empathy. Share an example of how you've successfully navigated disagreements in the past, resulting in a collaborative outcome.

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Why are you interested in the Analyst position at NBCUniversal?

Highlight your passion for sports and digital media, and how NBCUniversal's values resonate with you. Connect your skills and your career aspirations to the role's responsibilities, demonstrating your genuine interest in contributing to the company's success.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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