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Campaign Manager, Programmatic Sales Operations

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. The Programmatic Sales Operations Campaign Manager is responsible for overseeing the lifecycle of a programmatic deal. This involves deal creation, revisions and ensuring digital assets remain in-spec throughout the entirety of the flight.

The Programmatic Sales Operations team works side-by-side with the planning and sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail-oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team.

Responsibilities:

  • Lead live troubleshooting calls with clients to provide spec resolution
  • Attend weekly POD meetings to ensure sales, planning, and operations are in lockstep
  • Setup regularly cadenced reporting to identify trends amongst creative failures within various ad distributors/ DSPs
  • Must seek to gain knowledge within the Programmatic ecosystem to better support our internal and external partners
  • Ensuring media is delivered to published specifications and lead time
  • Direct interaction with Programmatic Sales Team and Clients to ensure campaign fulfillment
  • Functional knowledge on trafficking programmatic deals in FreeWheel, OperativeOne and Google Ad Manager
  • This role is specifically managing the Sports Programmatic business and will support sports live events inclusive of weekends.
  • Must be self-motivated and able to work independently as well as part of a team
  • Ability to multitask and efficiently manage priorities is critical
  • Must be organized and detail oriented with great attention to accuracy

Qualifications

Qualifications:

  • Bachelor's degree or equivalent experience
  • 1+ years of experience in Sales Operations 
  • Familiarity with programmatic advertising 

Eligibility Requirements: 

  • Must have unrestricted work authorization to work in the United States 
  • Desire to work in the entertainment media industry, which requires availability during weekends if we are supporting a live event 
  • Must be 18 years or older 

Desired Characteristics 

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in an ad server (Google Ad Manager, FreeWheel)
  • Familiarity with programmatic advertising
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel)
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Detail-oriented and ability to thrive in a fast-paced environment

Additional Information:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$77500 / YEARLY (est.)
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$70000K
$85000K

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What You Should Know About Campaign Manager, Programmatic Sales Operations , NBCUniversal

At NBCUniversal, we're looking for a talented Campaign Manager for our Programmatic Sales Operations team based in Universal City, CA. As a crucial member of our Advertising Platforms & Operations team, you'll play a key role in overseeing the lifecycle of programmatic deals to ensure our clients' advertising campaigns meet expectations. Your day-to-day responsibilities will involve coordinating with the sales and planning teams, leading live troubleshooting calls, and ensuring that all digital assets are on track throughout the campaign flight. This is a dynamic environment where you’ll need to be detail-oriented and technically savvy, with excellent problem-solving skills to face any challenges head-on. Additionally, you will interact directly with clients and the Programmatic Sales Team to ensure all media is delivered according to specifications. If you enjoy working in a fast-paced, team-oriented atmosphere where every day brings new opportunities to learn and grow, this might be the perfect fit for you!

Frequently Asked Questions (FAQs) for Campaign Manager, Programmatic Sales Operations Role at NBCUniversal
What are the main responsibilities of a Campaign Manager, Programmatic Sales Operations at NBCUniversal?

The Campaign Manager, Programmatic Sales Operations at NBCUniversal is responsible for overseeing the lifecycle of programmatic advertising deals, ensuring digital assets meet specifications throughout the campaign. Key responsibilities include leading troubleshooting calls with clients, coordinating with the sales and planning teams, and delivering regular reports to identify trends in creative performance.

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What qualifications are required for the Campaign Manager position at NBCUniversal?

A successful candidate for the Campaign Manager position at NBCUniversal should have a Bachelor’s degree or equivalent experience, along with at least one year in Sales Operations. Familiarity with programmatic advertising and experience with ad servers like Google Ad Manager or FreeWheel is highly desired.

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What skills are essential for a Campaign Manager at NBCUniversal to excel?

To excel in the Campaign Manager role at NBCUniversal, candidates should possess strong client relationship skills, a keen attention to detail, and the ability to thrive in a fast-paced environment. Excellent verbal and written communication skills, along with a sound understanding of digital media metrics such as CPMs and CTRs, are also vital.

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How does the Campaign Manager at NBCUniversal work with other teams?

As a Campaign Manager, you will collaborate closely with the sales and planning teams at NBCUniversal. Attending regular meetings and coordinating efforts ensures that all aspects of the programmatic advertising process are synchronized, leading to successful campaign execution.

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What type of environment can a Campaign Manager expect at NBCUniversal?

The environment at NBCUniversal for a Campaign Manager is fast-paced and dynamic, fostering collaboration among teams. The role requires multitasking while managing priorities effectively, and a supportive atmosphere that encourages professional growth and teamwork.

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Common Interview Questions for Campaign Manager, Programmatic Sales Operations
Can you explain the programmatic advertising lifecycle?

In responding to this question, highlight your understanding of how programmatic advertising operates, from the deal creation phase to asset delivery and performance analysis. Discuss any experience you have managing this process, emphasizing how coordination with various teams is essential for its success.

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Describe a time you solved a problem during a campaign execution.

Share a specific example of a challenging situation you faced, the steps you took to resolve it, and the outcome. This will showcase your problem-solving skills and your ability to work under pressure.

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What tools and software are you familiar with in the programmatic space?

Discuss your experience with relevant ad tech platforms such as Google Ad Manager, FreeWheel, or any other programmatic tools. Highlight your familiarity with features that help manage campaigns effectively.

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How do you prioritize tasks when managing multiple campaigns?

Share your strategies for prioritizing tasks, such as using project management tools, creating timelines, or regular check-ins with team members to ensure everyone is on track. Emphasizing your organizational skills will illustrate your capability.

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What strategies do you use to build strong client relationships?

Talk about your approach to communication, how you maintain transparency with clients, and how you actively listen to their needs. Providing examples of successful interactions can strengthen your answer.

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How do you stay current with trends in programmatic advertising?

Mention any resources you utilize, such as industry blogs, webinars, networking events, or professional groups to keep updated on trends and best practices. This shows your commitment to continuous learning.

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What metrics do you consider most important for evaluating campaign success?

Be specific about critical performance indicators such as CTR, CPM, eCPMs, and discuss how each metric can provide insights into campaign efficiency. Relate your answer to actual experiences you've had with these metrics in previous roles.

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How do you handle conflicting priorities from different stakeholders?

Address your conflict resolution skills by explaining how you communicate with each stakeholder to understand their needs, evaluate the urgency of their requests, and develop a plan to accommodate them wherever possible.

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What is your approach to analyzing creative failures in campaigns?

Explain your methodology for tracking creative performance, identifying failure trends, and how you work with teams to resolve issues. Use any past experiences as examples where you successfully turned around a failing campaign.

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Describe your experience with live event support in programmatic sales.

Discuss any prior experience managing campaigns during live events, focusing on the challenges and unique considerations that come with it. Highlight your ability to remain calm under pressure and ensure seamless execution.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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