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Peacock AX Digital Inventory - job 1 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Be a part of the exciting world of Digital Ad Sales here at NBCU. An essential component of our digital business is the ability for Account Directors and Sales Management to understand what ad inventory is available and when. The Inventory Execution team is dedicated to providing the highest level of “sales intelligence” while maintaining business flow and ensuring the most effective use of our ad inventory.

In this role, the Digital Inventory Analyst supports the pre & post sales process by being primarily responsible for inventory-related requests for the expanding portfolio of ad products across our premium streaming properties including Peacock, NBC, Bravo & partners such as YouTube. The analyst will determine inventory levels and usage patterns, as they work hand in hand with the National Sales Planning team in discussing inventory allocation within a fast-paced environment. We are looking for a strong critical thinker, who is detail-oriented, proficient in Excel, and motivated to work in this ever-changing digital landscape.

Core responsibilities include:

  • Forecasting and allocating Video and Display advertising inventory for NBCU Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager).
  • Collaborate with National Sales Planners with on-request inventory avails, and final sign off on media plans, with emphasis on Demo Guaranteed and Advanced Audience Targeted buys. 
  • Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies with Planning team.
  • Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
  • Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks.
  • Responsible for keeping current processes documented and accurate.
  • Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Products, Technology, Research, Data Insights and Marketing.

Additional responsibilities include:

  • Assist management with risk, inventory analysis, site pacing, and Ad Hoc reports as needed.
  • Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service.
  • Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk.
  • Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory.
  • Assist with trainings/presentations for inventory, planning, or other teams we collaborate with 
  • QA and maintain inventory tools and systems.

Qualifications

  • A minimum of 1 year online media experience; including internship experience. Ad Operations / Inventory Management background strongly desired.
  • Four year degree (B.A,B.S) from an accredited college of university
  • Proficiency with MS Excel (including pivot tables – role is Excel heavy)
  • Strong work ethic
  • Extensive problem-solving skills; strong analytical approach and mindset
  • Ability to learn quickly and work independently
  • Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
  • Detail-oriented and organized
  • Self-motivated and resourceful
  • Ability to effectively communicate and interact with all levels in the organization, both written and verbally
  • Attraction & quick adaptation to ever-changing digital landscape

Desired:

  • Strong knowledge of the digital media business, especially video advertising.
  • Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, viewability, demo comps, etc.
  • Knowledge of Operative.One or similar Order Mgmt. System.
  • Knowledge of Freewheel, Google Ad Manager (GAM), or Nielsen DAR.
  • Passion for the digital business.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $75,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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$70000K
$75000K

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What You Should Know About Peacock AX Digital Inventory, NBCUniversal

Dive into the world of digital advertising with the exciting position of Digital Inventory Analyst at NBCUniversal! Located at 1221 Avenue of The Americas in New York, you'll be at the heart of a company renowned for its world-class content spanning film, television, and streaming. Here, you'll play a vital role in the Inventory Execution team, working hand in hand with the National Sales Planning team to ensure that inventory-related requests are handled efficiently across a growing portfolio of platforms, including Peacock and NBC. Your knack for detail and critical thinking will shine as you forecast ad inventory and collaborate on media plans that prioritize audience targeting. With tools like FreeWheel and Google Ad Manager at your disposal, you’ll help streamline operations, optimize yield, and impact key campaigns. This position requires a mix of analytical skills, strong Excel proficiency, and the ability to thrive in a fast-paced environment. Your contributions will directly affect sales intelligence and the effective use of advertising resources. If you love working in a dynamic landscape and are eager to understand the intricacies of ad technology and analytics, NBCUniversal might just be the perfect fit for you. Join us, where your passion for digital media will help us deliver exceptional content that resonates with audiences everywhere!

Frequently Asked Questions (FAQs) for Peacock AX Digital Inventory Role at NBCUniversal
What are the main responsibilities of a Digital Inventory Analyst at NBCUniversal?

As a Digital Inventory Analyst at NBCUniversal, you will play a crucial role in managing and forecasting advertising inventory across various platforms like Peacock and NBC. Your responsibilities will include collaborating with National Sales Planners on inventory requests, approving insertion orders, executing audience-driven requests, and maintaining accurate forecasting tools. You'll be integrating data-focused insights to optimize ad inventory usage alongside multiple internal teams.

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What qualifications are needed for the Digital Inventory Analyst role at NBCUniversal?

To be considered for the Digital Inventory Analyst position at NBCUniversal, you'll need at least one year of online media experience, as well as a four-year degree from an accredited institution. Proficiency in Excel is essential, especially with pivot tables, and a background in Ad Operations or Inventory Management is strongly desired. The role also requires strong analytical skills and a proactive attitude to thrive in a fast-paced environment.

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How does the Digital Inventory Analyst support NBCUniversal's ad products?

The Digital Inventory Analyst at NBCUniversal supports ad products by managing inventory data and collaborating with various teams to ensure optimal allocation and usage. This includes processing inventory requests, analyzing usage patterns, executing data-centric tasks, and developing strategies to optimize yield for advertising campaigns. Your insights will be key to maintaining superior customer service and ensuring inventory processes are efficient.

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What tools will a Digital Inventory Analyst use at NBCUniversal?

In the role of Digital Inventory Analyst at NBCUniversal, you'll utilize several industry-standard tools such as FreeWheel and Google Ad Manager for ad server forecasting and inventory management. Your work will also require proficiency in Excel and various reporting and analytics tools to assist in monitoring ad performance and audience metrics, ensuring that the ad inventory is managed optimally.

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What is the work environment like for a Digital Inventory Analyst at NBCUniversal?

The work environment for a Digital Inventory Analyst at NBCUniversal is dynamic and collaborative, reflecting the fast-paced nature of the digital advertising landscape. With a hybrid work model, you'll typically work at the office three days a week, allowing for face-to-face interactions with peers while also enjoying the flexibility of remote work. This collaborative culture encourages communication and innovation across departments.

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Common Interview Questions for Peacock AX Digital Inventory
What experience do you have with ad inventory management tools?

When answering this question, detail your familiarity with tools such as FreeWheel and Google Ad Manager. Provide examples of how you've used these systems to manage ad inventory effectively, perhaps by detailing specific projects where you forecasted inventory needs or collaborated with sales teams.

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How do you handle tight deadlines in a fast-paced environment?

Explain your time management skills, providing examples of previous experiences where you managed multiple projects under tight deadlines. Mention specific strategies you use, such as prioritizing tasks or utilizing tools to track progress, ensuring you consistently meet demands in a dynamic work setting.

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Describe a challenging project you worked on as an inventory analyst.

Choose a specific project that highlights your analytical skills and problem-solving abilities. Discuss the challenges faced, how you approached the situation, the decisions you made, and the outcomes. This narrative should underline your critical thinking and adaptability in a technical context.

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How do you ensure accuracy when managing data for ad inventory?

Articulate your processes for maintaining data accuracy, such as checking for discrepancies in inventory reports, using formulas to validate numbers, or documenting your steps to ensure transparency. Highlighting your attention to detail and methods used to cross-check information will be crucial.

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Can you discuss your proficiency with Excel, particularly with pivot tables?

Make sure to describe specific functionalities of Excel you are comfortable using, focusing on how pivot tables help in analyzing data trends or preparing inventory reports. Providing examples of how you've utilized these advanced Excel features in past roles will demonstrate your capability.

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What do you understand about programmatic advertising?

Provide a concise overview of programmatic advertising, touching on concepts like real-time bidding and automated ad placements. Discuss any hands-on experience you've had in this sphere, illustrating your understanding of how it intersects with inventory management.

Join Rise to see the full answer
How would you approach collaboration with sales and planning teams?

Explain your communication strategies and collaborative mindset, emphasizing the importance of building strong relationships with sales and planning colleagues. You might mention specific instances where cross-departmental collaboration led to successful outcomes.

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What trends do you see shaping the digital advertising landscape?

Demonstrating awareness of current industry trends such as data privacy, AI in ad targeting, or the rise of streaming services shows your engagement with the field. Discuss how these trends may affect inventory management strategies in the future.

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How do you adapt to changing technologies in digital advertising?

Share examples of how you stay updated with the latest technologies. This can include online courses, webinars, or involvement in industry groups. Highlighting your proactive approach to learning and adapting will convey your passion for the industry.

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Why do you want to work as a Digital Inventory Analyst at NBCUniversal?

Focus on your enthusiasm for NBCUniversal's role in the media landscape, the innovative projects they undertake, and how they align with your career aspirations. Connect your personal values with the company's commitment to diversity and inclusion, showing that you're not just looking for any job but are genuinely passionate about this opportunity.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 9, 2025

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