Marketing Executive - Public Sector

As a Marketing Executive at Newton, you will be responsible for delivering innovative multi-channel marketing campaigns, managing communications for large engagement programs, and coordinating events designed to strengthen relationships with C-suite executives. Additionally, you'll handle content creation for various purposes including presentations, case studies, and social media engagement, while collaborating with cross-functional teams to achieve marketing objectives.

The ideal candidate for the Marketing Executive role at Newton should have a degree or a CIM marketing qualification. Experience in marketing delivery, excellent written and verbal communication skills, project management capabilities, and some basic creative skills such as design and copywriting are preferred. A passion for marketing and a proactive attitude toward personal development are also crucial.

At Newton, supporting your career development starts from the very first day. You will have access to on-the-job feedback and developmental guidance from senior leadership, along with a dedicated Development Manager who will assist you in your career progression. Regular appraisals and annual pay reviews further ensure you are continually growing in your professional journey.

Newton offers a highly competitive salary and a generous benefits package for Marketing Executives, including life assurance, income protection, pension contributions, and 25 days holiday per year (excluding bank holidays). Additionally, the profit share scheme contributes to your success by sharing the company's performance bonus typically paid out in March and September.

As part of your role as Marketing Executive, you will be involved in diverse and engaging multi-channel marketing campaigns tailored for the public sector. This includes managing strategic communication initiatives, orchestrating thought-leadership content, and executing high-profile events aimed at building strong relationships with key decision-makers across the industry.

When developing a multi-channel marketing campaign, I start by understanding the target audience and their preferences. This involves conducting market research and utilizing insights to create a personalized message. I then define the campaign objectives, select the appropriate channels—such as email, social media, and events—and develop coordinated content that resonates across all platforms. Continuous monitoring and refined strategies ensure effective engagement throughout the campaign.

I once managed a large-scale networking event focusing on local government officials. Success stemmed from thorough planning, including securing prominent speakers and interactive workshops tailored to attendees' interests. Feedback was collected post-event, showing a significant increase in positive relationships developed during the networking sessions, which reinforced our brand's credibility in the public sector.

To engage C-suite executives, I focus on delivering value through insightful content tailored to their challenges. This includes creating high-level case studies, industry reports, and personalized invitations to exclusive events. Building relationships based on trust and providing opportunities for dialogue is essential in fostering engagement with C-suite leaders.

I ensure high-quality content by adhering to a structured process that includes thorough research, expert interviews, and multiple rounds of revisions. Additionally, I employ tools and collaboration with creative teams to generate visually appealing designs that capture the audience's attention and reinforce the messaging effectively.

Feedback is vital in shaping my marketing strategies. I regularly seek input from peers, clients, and event participants to identify areas of improvement. Data analytics from campaigns help assess performance, allowing me to pivot strategies when necessary, thus ensuring our efforts remain relevant and impactful.

I prioritize tasks by assessing deadlines, project scope, and potential impact on overall goals. Utilizing project management tools aids in visualizing workload and deadlines, allowing me to allocate time based on urgency and importance while ensuring quality remains uncompromised across all initiatives.

I have experience managing relationships with various suppliers and agencies, focusing on clear communication and setting expectations from the outset. Regular check-ins and feedback loops foster collaboration, helping ensure the delivered outputs align with our brand standards and project objectives effectively.

To gather market research, I utilize a combination of primary and secondary methods. Conducting surveys, interviewing stakeholders, and analyzing competitor strategies provide valuable insights. Additionally, I review industry reports and trends to augment understanding and guide our marketing strategies accordingly.

Success measurement involves setting clear KPIs aligned with campaign goals, such as engagement rates, lead generation, or brand awareness metrics. I use analytic tools to collect data on campaign performance and regularly review these metrics to gauge outcomes, ensuring we can iterate and improve future efforts.

I find inspiration in various sources, such as innovative campaigns from other industries, inspiring books, and the latest marketing trends. Engaging in creative brainstorming sessions with colleagues also sparks new ideas, while regular collaboration enables diverse perspectives to influence my approach, making campaigns dynamic and engaging.