Strategic Insights Analyst 

The Strategic Insights Analyst at Nexxen is responsible for analyzing and presenting actionable insights derived from third-party research studies. This role involves collaborating with various departments like Sales and Client Services to understand client needs and create tailored measurement solutions that maximize campaign effectiveness.

Candidates for the Strategic Insights Analyst position at Nexxen should have at least 3 years of experience in digital media, specifically in advertising effectiveness research or familiarity with third-party measurement solutions like Nielsen or comScore. Proficiency in data-driven analysis and excellent communication skills are also essential.

A Strategic Insights Analyst enhances client satisfaction at Nexxen by providing insightful narratives around campaign effectiveness, highlighting best practices, and tailoring recommendations based on comprehensive data analysis. This ultimately guides clients in making informed decisions regarding their advertising strategies.

Important skills for a Strategic Insights Analyst at Nexxen include data analysis proficiency, strong presentation abilities, and excellent communication skills. Experience in both digital and traditional media, along with the soft skills necessary for engaging senior-level marketers, is also crucial.

Working as a Strategic Insights Analyst at Nexxen comes with a competitive salary, various benefits including medical and dental insurance, 401(k), and generous time off policies. Employees also enjoy a supportive work environment that fosters collaboration and creativity.

Begin by outlining specific projects where you utilized data to inform decisions. Highlight the methodologies you used, any tools you are skilled with, and how your analysis led to actionable insights that directly impacted campaign strategies.

Discuss how you gather data from various sources and analyze it to identify trends. Share an example where you translated complex data into a clear, compelling story that resonated with your audience and drove actionable outcomes for a client.

Explain how you assess client requirements, broker discussions with client success managers, and conduct research to find the best study options. Provide examples of your decision-making process and how it has led to successful study setups.

Share your strategies for staying informed about industry trends through research, industry publications, and conferences. Highlight any subscriptions or groups you are part of that keep you updated on emerging technologies and methodologies.

Describe how you tailored your presentation to suit the audience's expertise level, using visuals or analogies, if appropriate. Focus on the outcome of your presentation and any feedback you received.

Choose a project that illustrates your problem-solving skills. Discuss the challenges faced, the steps you took to address them, and the final results. Emphasize your collaborative skills and how you engaged with different teams.

Mention specific tools you are proficient in, such as Microsoft Excel or analytics software, and explain how these tools enhance your analysis process, improve accuracy, or enable effective data visualization.

Emphasize that collaboration leads to diverse perspectives and richer insights. Share instances where working with cross-functional teams brought about innovative solutions or improved client outcomes.

Discuss the key elements you evaluate, such as client goals, previous campaign data, external market factors, and consumer behavior. Explain how assessing these factors leads to comprehensive insights.

Share your approach to resolving conflicts through open dialogue and data validation. Stress the importance of putting the focus on factual data and finding common ground to move forward effectively.