Marketing Manager, Social and Engagement (Museum)

How You’ll Contribute

Who We Are
The National Geographic Society headquarters, based in Washington, D.C., is undergoing a significant renovation project on its campus (called Base Camp), which will be completed in 2026. Components of the new guest experience will include a state-of-the-art pavilion entrance, auditorium, iconic photo gallery, exhibition space, immersive walk-through attraction, retail, food and beverage, education center, archives, tours, and exciting new event space. A fully sustainable, on-brand hotel may also be built and operated by a third party on the campus. The capstone of the renovation is a one-of-a-kind nighttime experience in the courtyard.

How You’ll Contribute
Job Description Summary

The Strategy and Revenue Team is responsible for creating the overall business strategy of all revenue streams on campus that meet or exceed gross and net revenue targets across all business lines including, but not limited to ticketing sales, tours group sales, food and beverage, retail, event rentals, and event programming.

The Marketing Manager, Social & Engagement (MOE) will support social media strategy, audience engagement, and on-site marketing efforts for the National Geographic Museum of Exploration. Reporting to the Senior Manager of Content & Creative, this role will execute organic social media campaigns, community engagement initiatives, and content creation to grow brand awareness, encourage repeat visitation, and support promotional efforts. This role will collaborate closely with the Senior Marketing Manager to align organic efforts with paid media strategies and ensure cohesive messaging across all platforms.

Your Impact

Your Impact

Responsibilities Include:

Social Media Strategy & Execution (40%)

• Lead the organic social media strategy, ensuring alignment with marketing and content objectives.

• Develop content to support data led creative campaigns which support brand KPIs, media objectives that are aligned to brand guidelines and across key strategic business verticals.

• Execute and manage social media activities across the organization while collaborating with internal cross-functional stakeholders.

• Partner with marketing stakeholders to ensure social media is accurately represented in key business initiatives, events and activations.

• Develop and manage a content calendar for social platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).

• Engage with online communities, monitor conversations, and respond to comments/messages in a timely manner.

• Track and analyze social media performance metrics, providing actionable insights to optimize engagement.

Content Creation & Digital Engagement (20%)

• Collaborate to develop story ideas and formats, ensuring visual content effectively amplifies the MOE’s brand goals. Produces high-quality videos, graphics, illustrations, and animations for various needs.

• Develop engaging and interactive social media campaigns to enhance audience participation.

• Work closely with the Senior Manager of Content & Creative to align messaging and visual storytelling across all digital platforms.

Community & Audience Engagement (20%)

• Partner with Guest Experience teams to develop on-site engagement strategies that extend to digital platforms.

• Support membership and ticketing teams by integrating promotional messages into social media content.

• Monitor and respond to guest feedback on social channels, online reviews, and inquiries on platforms such as Google Business and Yelp.

Promotions & Partnership Collaboration (10%)

• Work with external partners, tourism boards, and local businesses to amplify social media promotions.

• Develop influencer marketing strategies and oversee relationships with content creators.

• Align social media efforts with broader marketing campaigns, ensuring consistency in messaging.

Analytics & Optimization (10%)

• Analyze the performance of campaigns across all social media platforms and deliver insightful results to key stakeholders.

• Report on key performance indicators (KPIs) and adjust strategies based on performance data.

• Conduct A/B testing on content formats, hashtags, and posting schedules to maximize reach and engagement.

What You’ll Bring

Educational Background

Bachelor’s degree in Marketing preferred.

Minimum Years and Type of Experience

3-5 years of experience in social media marketing, digital engagement, or community management, specializing in digital/social media, with a strong focus on executing successful social media campaigns.

Necessary Knowledge and Skills

• Experience working within social media ecosystems including Facebook, Twitter, Instagram, Linkedin, YouTube, Pinterest, etc.

• Experience leading a campaign developing content and social media strategies.

• Ability to prioritize and manage multiple tasks, projects, and deadlines simultaneously.

• Proficiency in Adobe Creative Cloud for designing social media assets.

• Ability to manage on-site marketing activations and digital engagement initiatives.

Desired Qualifications

• Experience working with cross-functional teams (operations, sales, creative, guest services).

• Excellent organizational and communication skills.

Supervision

No direct reports

Salary Information

The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.

The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.

The salary range for this position is $85,500 - $90,000.

In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31; paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.

Job Designation

Resident - Our Resident category recognizes that certain staff need to be physically present at Base Camp to do their work. Some Resident staff must be at Base Camp every day to do their jobs, while others may only need to be physically present onsite some of the time to meet looming deadlines or to get work done and may require a unique schedule. As such, this category has been revised to provide maximum flexibility depending on what’s required for each individual role. The days Resident staff come into the office will be determined by their teams and workflow, and they should work with their supervisors to determine their specific schedule. And throughout the year, their schedule may be adjusted based on cyclical work cycles, deadlines, and/or ebbs and flows of work.

Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.