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Account Executive - job 1 of 3

Job Description

To track consumer trends in the Tech & Durables goods sector, NIQ relies on sales data exchanges with retailers in the industry, whether they operate physical stores or online platforms. 

The primary purpose of this role is to improve NIQ’s position within the Tech and Durables industries (Electronics, Telecoms, IT, DIY, Homewares, Optics & others). The Account Executive will leverage their network and industry understanding to forge pivotal connections with key industry stakeholders within retail. This role demands a strategic blend of expertise and industry acumen, enabling effective planning and execution of ambitious projects. 

The position is of strategic importance, as the successful execution of these responsibilities is anticipated to elevate retail data partnerships, enhance service quality, and open new business opportunities. Contributions via this role will be instrumental in shaping the future trajectory of GfK's growth and success in the Tech and Durable markets in Kazakhstan. 

Responsibilities 

The Account Executive will play a pivotal role in driving recruitments targets, focusing on the following key areas: 

  • Identification of Key Industry Touchpoints: Actively identify and engage with vital industry touchpoints, facilitating the introduction and promotion of NIQ’s Tech and Durable data partnership model. 

  • Improve coverage through retailer recruitment: Investigate and facilitate new data sourcing using various methods; direct approaches, industry organizations, software providers etc., always aiming to expand and diversify the reach of NIQ's data partnerships. 

  • Adapt Proposition: Take a leading role in refining and enhancing GfK’s value proposition. This involves a deep understanding of industry dynamics and customer needs to ensure that offerings and go to market are competitive and relevant.

  • Refinement of Pitch Documents: Provide expert feedback on pitch documents, ensuring they are compelling and also effectively aligned with industry expectations and standards. This includes crafting persuasive narratives and tailoring messages to resonate with targeted stakeholders.

  • Internal Coordination: maintain close relationship with data science team to finetune our universe studies and with the Operations team for the integration of new retailers and banners. 

  • Commercial excellence is your daily routine: building action plans, nourish and follow your pipeline, look outside the box to open doors and negotiate the best agreement with our new partners. 

Qualifications

  • Fluent in Russian and English
  • Min 3-5+ years of related experience
  • Solid sales skills and developed sales expertise in target scope
  • Solid understanding of data analytics industry, business model, products, services and solutions
  • Solid understanding of market trends and its interdependencies impacting customers

Additional Information

What we offer:

  • Work in a stable environment, in a large international research company
  • Access to learning platforms, mentorship programs and educational support to keep developing your skills
  • Opportunity to be a part of many products development projects (AR, Immersive Reality, Digital Solutions)
  • Ability to develop within expert groups in various products, methodologies and analytical tools
  • Great, friendly atmosphere
  • Working in a multi-country environment (on local and multicounty projects)
  • Private Health Insurance compensation package (after the probation period)

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Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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What You Should Know About Account Executive , NielsenIQ

Join NIQ as an Account Executive in Almaty, Kazakhstan, and be at the forefront of driving innovative solutions in the Tech and Durables industries. In this dynamic role, you'll utilize your industry knowledge and exceptional sales skills to establish meaningful partnerships with key stakeholders in retail, whether they operate online or in physical stores. Your primary mission will be to enhance NIQ's standing by recruiting retailers and optimizing data partnerships. You’ll work closely with the data science and operations teams to ensure our offerings align perfectly with market dynamics and customer needs. Your efforts will directly influence the effectiveness of our services and expand our reach within the Tech and Durable markets. With a minimum of 3-5 years of experience under your belt, you'll thrive in this vibrant environment where your contributions can shape the future of consumer insights. NIQ welcomes you to a workplace filled with opportunities for growth, learning, and collaboration in a friendly atmosphere, where you can make impactful contributions to various product development projects. Ready to take the next step in your career? Let's elevate the consumer buying experience together!

Frequently Asked Questions (FAQs) for Account Executive Role at NielsenIQ
What are the main responsibilities of an Account Executive at NIQ in Almaty?

As an Account Executive at NIQ in Almaty, your core responsibilities include identifying key industry touchpoints, improving coverage through retailer recruitment, and refining the company's value proposition. You will engage with various stakeholders, provide feedback on pitch documents, and coordinate with both the data science and operations teams to ensure integration and alignment of new partnerships.

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What qualifications are required for the Account Executive position at NIQ?

To succeed as an Account Executive at NIQ, you should possess at least 3-5 years of relevant experience in sales, ideally within the Tech or Durables sectors. Proficiency in both Russian and English is crucial, along with a solid understanding of data analytics and market trends that influence consumer behavior and business models.

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How does NIQ support professional development for Account Executives?

NIQ is committed to the professional growth of its employees. As an Account Executive, you will have access to various learning platforms and mentorship programs that promote continuous skill development. This supportive environment ensures you're always on top of industry trends and best practices.

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What is the work environment like for Account Executives at NIQ?

At NIQ, Account Executives enjoy a flexible and friendly work environment. The company values collaboration and innovation, enabling you to work on exciting projects across multiple countries. You'll be part of a team that fosters creative solutions and encourages out-of-the-box thinking, making your role both fulfilling and impactful.

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What kinds of projects will an Account Executive at NIQ be involved with?

As an Account Executive at NIQ, you will participate in various projects related to product development, such as AR and Digital Solutions. Your role will also allow you to work on enhancing analytical tools and methodologies within a multi-country environment, contributing to the evolution of consumer insights.

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Common Interview Questions for Account Executive
Can you describe your experience in driving sales in the Tech and Durables industry?

When answering this question, highlight specific sales achievements, including metrics and results. Discuss the strategies you employed to drive sales, how you identified key market opportunities, and any relevant experiences that demonstrate your understanding of the Tech and Durables landscape.

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How do you plan to establish and maintain relationships with key industry stakeholders?

Your response should include strategies for networking, building trust, and providing value to stakeholders. Emphasize your communication skills and previous experiences that showcase your ability to cultivate and maintain professional relationships.

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What methods do you use for researching potential retail partners?

Discuss your approach to market research, which might include analyzing sales data, identifying industry trends, or utilizing CRM tools. Showcase your proactive approach in seeking out potential partnerships and your analytical skills in making data-driven decisions.

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How do you adapt your sales pitch to cater to different audiences?

Explain the importance of understanding your audience's needs and how you tailor your messaging accordingly. Provide examples of how you've successfully adapted your pitch for various stakeholders in past roles to drive engagement and interest.

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What role does data analysis play in your sales strategy?

Articulate how data informs your decision-making process, enhances your understanding of market trends, and helps you identify potential growth opportunities. Share instances where data analysis led to tangible sales improvements.

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Tell us about a challenging sales project and how you overcame it.

Use the STAR method (Situation, Task, Action, Result) to structure your response. Focus on the challenges faced, the actions you took to address them, and the successful outcome that resulted from your efforts.

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How do you prioritize your workload as an Account Executive?

Explain your methods for time management and prioritization. Discuss tools or strategies you use to ensure that critical tasks align with business objectives, and how you maintain productivity while managing multiple responsibilities.

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What is your understanding of NIQ's value proposition in the Tech and Durables market?

Research NIQ’s products and services to respond effectively. Highlight your understanding of how NIQ differentiates itself from competitors and how its offerings cater to the needs of retailers and consumers in the Tech and Durables sectors.

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How would you handle a conflict with a partner or colleague?

Discuss your conflict resolution skills, emphasizing communication, empathy, and finding common ground. Share a relevant example of a previous conflict and the positive resolution that followed.

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What excites you about the opportunity to work at NIQ?

Share your enthusiasm for NIQ’s mission and values, and how they align with your career goals. Highlight specific aspects of the job that resonate with you, such as the company's commitment to innovation or diversity and inclusion initiatives.

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DATE POSTED
April 5, 2025

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