Shopper Marketing Manager, Mass Channel

As the Shopper Marketing Manager at Nutrabolt, you'll own the Shopper Marketing strategy for the Mass and Club channels. Your key responsibilities will include developing marketing programs to drive sales and build brand equity, analyzing program success via KPIs, and leveraging brand assets for retailer-specific initiatives. You'll also manage relationships with third-party marketing partners and collaborate closely with sales and marketing teams to ensure seamless shopper engagement.

To qualify for the Shopper Marketing Manager role at Nutrabolt, you should ideally have 3+ years of experience in shopper or trade marketing, particularly with Mass and club retailers like Walmart and Target. A strong understanding of digital marketing ecosystems related to these retailers is also essential. Excellent communication skills and experience managing budgets will help you excel in this position.

Success for the Shopper Marketing Manager at Nutrabolt is measured by various KPIs, including sales-based metrics like post-event sales and share growth, as well as engagement metrics such as digital clicks and trade support. You'll be responsible for analyzing how well each marketing initiative achieves its objectives and adjusting strategies to optimize outcomes.

A Shopper Marketing Manager at Nutrabolt can expect a dynamic and mostly-remote work environment with occasional travel around the Bentonville area. The company promotes a healthy culture that values respect, collaboration, and active living, making it a certified Great Place to Work.

Nutrabolt offers a comprehensive benefits package for its Shopper Marketing Manager, including competitive health insurance, unlimited paid time off, and a strong emphasis on mental wellness. Additional perks include discounts on company products, a 401K matching program, and financial support for family-related expenses through a Lifestyle Spending Account.

When answering this question, focus on specific programs you've managed, the goals you set, and the outcomes achieved. Highlight your familiarity with the retail landscape, especially concerning Mass and Club channels like Walmart and Target.

Explain your approach to gathering shopper insights, whether through data analysis, surveys, or direct engagement. Discuss how you've used these insights to adapt marketing strategies, enhance shopper engagement, and drive sales.

Discuss the KPIs you consider critical based on your experience, such as sales growth, customer engagement metrics, and return on investment. Give examples of how you've used these KPIs to evaluate and optimize marketing initiatives.

Share your strategy for project management, discussing tools or methodologies you use to organize and prioritize your tasks. Emphasize your ability to stay adaptable in a fast-paced environment and manage competing deadlines.

Explain various metrics you monitor, such as website traffic, conversion rates, or social media engagement. Provide examples of how this data has informed your decision-making and adjustments to campaigns.

Illustrate a specific challenge you encountered, the approach you took to resolve it, and the lessons learned from that experience. This shows your problem-solving skills and ability to learn from adversity.

Talk about how you use effective communication to ensure alignment among teams and with external partners. Share examples of successful collaborations, highlighting how clear messaging contributed to marketing successes.

Discuss your methods for keeping abreast of industry trends, whether through publications, networking, conferences, or online courses. Emphasize how this knowledge has benefited your past roles.

Provide details about your experience managing budgets for marketing campaigns, including how you monitor spending and ensure fiscal responsibility. Mention any software or tools you’ve used to assist in budget management.

This is your chance to connect your skills and values with Nutrabolt's mission. Discuss specific aspects of the company that resonate with you, such as their commitment to wellness, innovative products, or their great workplace culture.