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Programmatic Media Specialist

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THE AGENCY

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE JOB

The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as developing a thorough understanding of client goals and objectives. The Analyst works with the Senior Analyst to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group.

As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Responsibilities include:

Campaign Management

Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
Development of pacing documents to keep track of multiple campaign flights and budgets
Completion of trafficking workbooks
Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral

Client and Account Management

Manage internal and client deliverables, day-to-day communication, and campaign documentation
Maintain a current understanding of the account vertical and relevant industry news and updates
Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data providers and Inventory suppliers

Analytics and Insights

Execute basic reporting analysis based on identified campaign KPI’s
Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed

YOU

We encourage you to apply if the below describes your experience and talents:

Bachelor’s degree
1+ years of relevant programmatic experience in digital media, advertising, strategy, or partnership
Experience with DV360 required; experience with additional programmatic buying platforms including The Trade Desk and Amazon preferred but not required
Experience managing display, video and dOOH self-serve programmatic channels
Proficient in Microsoft Excel
Excellent communication skills both written and verbal
Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
Ability to be agile and adaptable within a quick turnaround business environment
Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
Demonstrated proactive approach to problem solving and critical thinking
Ability to work both independently and cross-functionally
Excellent ability to convey complex ideas clearly and concisely

This is a hybrid role based in Burbank, CA.

#LI-MC1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$60,000—$69,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Average salary estimate

$64500 / YEARLY (est.)

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$60000K

$69000K

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What You Should Know About Programmatic Media Specialist, Omnicom Media Group

If you're passionate about digital advertising and looking to join a dynamic team, consider the Programmatic Media Specialist position at OMG23 in Burbank, California. As part of the Omnicom Media Group dedicated to the iconic Walt Disney Studios, you'll work on innovative campaigns that touch millions of viewers across Disney+, ABC, and other Disney networks. In this role, you'll monitor and co-manage campaign performance, diving deep into understanding client goals and objectives while ensuring campaigns run smoothly. You'll collaborate with senior analysts and internal teams, learning the ins and outs of programmatic campaign execution across various platforms. Your days will be diverse, from developing pacing documents to handling day-to-day communication with clients. If you thrive in a fast-paced environment and have a knack for analytics, this position will allow you to showcase your problem-solving skills and your ability to adapt quickly. To excel, you'll need a bachelor's degree and at least one year of relevant experience, including familiarity with DV360 and ideally, other programmatic platforms like The Trade Desk. With this hybrid position, enjoy the balance of working from home and in the office while being part of a team that loves movies and TV just as much as you do. If this sounds exciting, we'd love for you to apply!

Frequently Asked Questions (FAQs) for Programmatic Media Specialist Role at Omnicom Media Group

What are the responsibilities of the Programmatic Media Specialist at OMG23?

The Programmatic Media Specialist at OMG23 is responsible for managing and optimizing digital ad campaigns, analyzing their performance, and ensuring alignment with client goals. Their duties include working closely with the Senior Analyst, monitoring live campaigns, troubleshooting technical issues, and delivering detailed reports. This role also involves collaboration with internal teams and external vendors, making it vital to have a solid understanding of various programmatic technologies.