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Assistant Sales Manager - Palm Beach Harley-Davidson

Job Title:            Assistant Sales Manager

Department:       Motorcycle Sales

Supervisor:         Sales Manager and/or General Sales Manager

 

Summary Description

Lead individual teams within the Sales department while focusing on customer and employee retention. Set the tone in a fun, upbeat environment. Achieve success with our revolutionary, proven, sales process that is all about creating a better motorcycle buying experience with happy/motivated employees, who love what they do.

Duties and Responsibilities     

  • CXI and customer retention.
  • Unit volume for team.
  • Productivity of individuals on sales team.
  • Front and backend margins.
  • Closing of deals and overcoming objections.
  • Assist the General Sales Manager and/or Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Recruit, train, motivate, counsel and monitor the performance of individual sales teams.
  • Assist individual salespeople in setting aggressive, yet realistic monthly sales goals.
  • Track all customers and making sure all leads are logged along with effective follow up for all potential buyers by monitoring a prospecting and sales CRM system.
  • Ensure that the team meets or exceeds all activity standards for prospecting calls, appointments, customers logged, and closes.
  • Participate in daily sales meetings and conducting sales training.
  • Ensure that customers are greeted immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure that customers are properly qualified for needs, wants and the ability to buy.
  • Follow the dealership sales process so that all customers receive consistent treatment when doing business.
  • Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Enforce road test, pre-delivery inspection, and vehicle delivery policies.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to “make things right”.
  • Carry out daily team meetings. 
  • Continuously train and develop your team on techniques and the sales process.
  • Monitor and follow up with all sales leads and work every deal to completion.
  • Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
  • Train all sales personnel to use the dealership sales process.
  • Model and expect from your team superior customer service.
  • Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
  • Perform other related duties as assigned or requested.

Supervisory Responsibilities

  • Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
  • Train all sales personnel.
  • Ensure adherence to policies and procedures for the Sales Department in concert with the Sales Manager and/or General Sales Manager.
  • Model and expect from your team superior customer service.
  • Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
  • Assist the General Sales Manager and/or Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Recruit, train, motivate, counsel and monitor the performance of individual sales teams.

Qualifications & Job Requirements

  • Minimum 3-years auto or motorcycle sales experience required.
  • Auto or motorcycle sales management experience preferred but not required.
  • High School Diploma or equivalent degree or greater required. 
  • Ability to take initiative and problem solve. 
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big ticket retails sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself as well as the company in a professional manner. 
  • Knowledge of applicable laws/policies/principles/etc. 
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
  • Attention to detail. 
  • Interpersonal skills and customer service skills required.
  • Approachable, likeable, and enthusiastic personality.
  • High energy level needed.
  • Be self-motivated, positive, driven and helpful.
  • Ability to handle confidential information responsibly.
  • Great customer service, excellent personal communication, and demonstrated closing skills.
  • Ability to work a flexible schedule including weekends, Holidays, and evenings.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Valid driver’s license and motorcycle endorsement. 

Physical Demands

  • Requires the use of both hands. 
  • Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
  • Requires standing and/or walking for extended periods of time. •    Requires the ability to balance and push an 800+lb motorcycle. 

Working Conditions

  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts.  

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Assistant Sales Manager - Palm Beach Harley-Davidson, Palm Beach Harley-Davidson

Join the exciting world of Palm Beach Harley-Davidson as an Assistant Sales Manager! In this vibrant role, you’ll lead a dynamic sales team, making motorcycle buying a thrilling experience for customers while ensuring your team thrives. Your energy and enthusiasm will set the tone in a fun, upbeat environment where employee happiness is just as important as customer satisfaction. You'll be right in the action, focusing on customer retention and unit volume while driving productivity in each sales team member. This position is perfect for someone who loves the motorcycling lifestyle and has a flair for motivating others. You'll assist the Sales Manager with various tasks, including recruiting, training, and coaching your team to achieve ambitious sales goals. As an Assistant Sales Manager, you will track customer interactions and ensure every lead is cultivated effectively using our CRM system, all while participating in daily sales meetings that keep the energy high and the focus sharp. If you have experience in auto or motorcycle sales and a passion for the industry, this is your chance to shine in a role where your input will be valued, and your love for riding will be shared with like-minded individuals. Whether you’re helping a customer choose their dream bike or guiding your team through a training session, every day will be a new adventure!

Frequently Asked Questions (FAQs) for Assistant Sales Manager - Palm Beach Harley-Davidson Role at Palm Beach Harley-Davidson
What are the main responsibilities of the Assistant Sales Manager at Palm Beach Harley-Davidson?

The Assistant Sales Manager at Palm Beach Harley-Davidson is responsible for leading sales teams, focusing on customer and employee retention, and ensuring the team meets sales goals. Duties include recruiting staff, training them, tracking sales activity, and enhancing the customer experience. The role involves daily meetings, continuous training, and fostering a positive working environment that drives sales.

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What qualifications do you need to apply for the Assistant Sales Manager position at Palm Beach Harley-Davidson?

To be considered for the Assistant Sales Manager position at Palm Beach Harley-Davidson, candidates should have a minimum of 3 years of auto or motorcycle sales experience. While management experience is preferred, it is not mandatory. Applicants must possess a high school diploma or equivalent, excellent communication skills, a passion for motorcycling, and the ability to work effectively in a team.

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What skills are important for an Assistant Sales Manager at Palm Beach Harley-Davidson?

Important skills for an Assistant Sales Manager at Palm Beach Harley-Davidson include strong interpersonal and customer service skills, excellent verbal and written communication, and a high energy level. The ability to motivate a team, problem-solving skills, attention to detail, and proficiency with CRM software and Microsoft Office are also vital for success.

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What kind of sales process does the Assistant Sales Manager at Palm Beach Harley-Davidson use?

The sales process at Palm Beach Harley-Davidson focuses on creating a superior motorcycle buying experience. The Assistant Sales Manager will utilize a proven sales system designed to enhance customer engagement, ensure proper qualification, and maintain consistent treatment for all customers. This approach emphasizes empathy, follow-up, and effective closing techniques.

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Is the Assistant Sales Manager position at Palm Beach Harley-Davidson suitable for someone new to the motorcycle industry?

While prior experience in auto or motorcycle sales is required, the Assistant Sales Manager role at Palm Beach Harley-Davidson can also accommodate those who demonstrate a strong ability to learn quickly and adapt to the motorcycle sales environment. Passion for the industry and a willingness to embrace the culture can help bridge any experience gaps.

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Common Interview Questions for Assistant Sales Manager - Palm Beach Harley-Davidson
What strategies would you implement to increase customer retention in the Assistant Sales Manager role?

To increase customer retention, I'd focus on personalized follow-ups, consistent communication through newsletters, and engaging customer feedback on their experiences. By utilizing CRM tools to track interactions and maintaining a welcoming environment, I can ensure customers feel valued and are more likely to return.

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How would you handle a situation where a team member is underperforming?

I would approach the situation through constructive one-on-one meetings, where I can discuss performance issues and provide supportive coaching. It’s important to identify any barriers to their success and collaboratively create an action plan that sets clear expectations and goals for improvement.

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Can you describe a successful sales experience you’ve had in your previous roles?

Certainly! I once closed a deal on a high-ticket motorcycle after nurturing a lead over several weeks. By understanding their needs and offering tailored solutions, I not only met my sales targets but also created a satisfied customer who returned for future purchases.

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What do you believe is key to motivating a sales team?

Key motivators for a sales team include setting clear and achievable goals, recognizing individual achievements, and fostering a positive team environment. Regular training sessions that promote skill enhancement also greatly contribute to motivation and overall performance.

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How do you prioritize tasks in a fast-paced sales environment?

In a fast-paced environment, I prioritize tasks based on urgency and potential impact on sales goals. I use tools like task lists and CRM reminders to manage my responsibilities, ensuring that critical tasks are completed first while maintaining flexibility for unexpected challenges.

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What is your approach to training new sales team members?

My approach to training new sales team members involves a comprehensive onboarding program that includes product knowledge, sales techniques, and hands-on practice with CRM systems. I also encourage shadowing experienced team members to help them acclimate to the dealership’s culture.

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How do you keep yourself updated on industry trends and products?

I regularly attend industry trade shows, follow motorcycle and sales blogs, and participate in webinars. Networking with other professionals and reading trade publications also help ensure I remain knowledgeable about the latest trends and products in the motorcycle industry.

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Describe a time when you turned a negative customer experience into a positive one.

There was an instance where a customer had a complaint about their motorcycle's performance. I listened actively to their concerns, empathized with their frustration, and arranged for immediate service. By keeping the customer informed and addressing the issue thoroughly, we transformed their experience into a positive interaction.

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What techniques do you use to build rapport with customers?

Building rapport with customers starts with active listening and showing genuine interest in their needs. I ask open-ended questions, engage in friendly conversation, and relate to them on a personal level, all of which help establish trust and a strong connection, fostering long-term relationships.

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Why do you want to work as an Assistant Sales Manager at Palm Beach Harley-Davidson?

I am passionate about motorcycles and the community around them. Working at Palm Beach Harley-Davidson aligns perfectly with my interests and strengths in sales management. I believe I can contribute to the dealership's success by creating an exceptional customer experience while nurturing a motivated sales team.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 6, 2025

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