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Sr Product Marketing Manager, Prisma SD-WAN

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As a Sr. Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for the Prisma SD-WAN product within our Prisma SASE portfolio.

You will work closely with marketing, product management, industry analysts, sales, customers and technology partners, to deeply understand our target audience, their key security issues and the competitive landscape. This knowledge will empower you to define our unique value proposition then drive messaging, content creation, thought leadership, sales enablement and competitive analysis for the product line that you are responsible for. 

Working closely with key stakeholders to develop and execute your strategy, your success will drive innovation and establish Palo Alto Networks as the clear leader in SD-WAN.

Your Impact

  • Establish the unique value proposition and messaging for your product line, with a clear understanding of the target markets and buyer personas

  • Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video

  • Launch products and collaborate with field teams to execute marketing campaigns to deliver on awareness and pipeline targets

  • Enable the sales and channel teams to understand, present and become subject matter experts in SD-WAN

  • Effectively work at building and executing plans that cross different functional groups, including product management, GTM, sales, and cross-functional marketing teams

  • Represent the company in customer engagements and at events, to evangelize our point of view and be recognized as an expert in your industry

Qualifications

Your Experience 

  • 5+ years in cybersecurity, ideally in SD-WAN, SASE, or network security technologies

  • 3+ years of product marketing experience

  • Outstanding verbal and written communication skills

  • Proven ability to collaborate with diverse stakeholders

  • Creative thinker able to develop and deliver engaging presentations in a range of environments, from large internal teams, to industry conferences and customer briefings

  • Experience in cybersecurity or with network security technologies

  • Bachelor’s degree or equivalent required

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $206,000 - 252,000$0/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$229000 / YEARLY (est.)
min
max
$206000K
$252000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr Product Marketing Manager, Prisma SD-WAN, Palo Alto Networks

If you're passionate about cybersecurity and want to make a significant impact, becoming a Sr. Product Marketing Manager for Prisma SD-WAN at Palo Alto Networks in Santa Clara, CA is the perfect opportunity for you! In this role, you'll be at the forefront of evolving our product marketing strategy, diving deep into market analysis and collaborating with cross-functional teams to understand our clients' security needs and the competitive landscape. Your creativity will shine as you craft compelling messaging and content that resonates with various audiences, from technical experts to raw consumers. You'll be instrumental in launching products, driving awareness, and building sales enablement strategies that position Prisma SD-WAN as a leader in the industry. Your insights and innovative thinking will help enrich our content across multiple formats like print, web, and social media, ensuring our unique value proposition is communicated effectively. Plus, with a background in cybersecurity or network security technologies, you will have the expertise needed to engage meaningfully with customers and industry leaders alike. At Palo Alto Networks, we value collaboration and diversity, creating a workplace where your individuality is appreciated and contributes to our mission of creating a safer digital world. So, if you're ready to shape the future of cybersecurity while embracing ongoing learning and support, we'd love to see you apply for this exciting position!

Frequently Asked Questions (FAQs) for Sr Product Marketing Manager, Prisma SD-WAN Role at Palo Alto Networks
What are the responsibilities of the Sr. Product Marketing Manager at Palo Alto Networks?

As a Sr. Product Marketing Manager at Palo Alto Networks, you will play a crucial role in planning and executing the marketing strategy for the Prisma SD-WAN product. This includes establishing the unique value proposition, creating engaging content, launching products, and enabling sales teams. You'll collaborate with various stakeholders, including sales, product management, and customers, to ensure a deep understanding of market needs and trends.

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What qualifications are needed to become Sr. Product Marketing Manager at Palo Alto Networks?

To be considered for the Sr. Product Marketing Manager position at Palo Alto Networks, you should have over 5 years of experience in cybersecurity, specifically in SD-WAN, SASE, or related technologies. You must also possess at least 3 years of product marketing experience, strong communication skills, and the ability to work well with diverse teams. A Bachelor’s degree or equivalent is required.

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How does Palo Alto Networks support employee well-being for Sr. Product Marketing Managers?

Palo Alto Networks is committed to employee well-being, offering various programs aimed at maintaining a healthy work-life balance. As a Sr. Product Marketing Manager, you can take advantage of FLEXBenefits, mental health resources, and personalized learning opportunities. This supportive environment is designed to empower you while supporting your individual needs.

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What is the work environment like for the Sr. Product Marketing Manager at Palo Alto Networks?

The work environment for a Sr. Product Marketing Manager at Palo Alto Networks is fast-paced and collaborative. The company emphasizes the importance of in-person interactions, fostering spontaneous conversations and teamwork. This approach cultivates relationships that are essential for successful product marketing strategies and overall company growth.

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What opportunities for career growth exist for Sr. Product Marketing Managers at Palo Alto Networks?

At Palo Alto Networks, Sr. Product Marketing Managers have numerous opportunities for career growth. The company encourages ongoing learning and development, allows you to take on challenging projects, and provides avenues to step into leadership roles. Being in a dynamic sector like cybersecurity means constant innovation and evolving responsibilities, all of which can pave the way for future advancements in your career.

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Common Interview Questions for Sr Product Marketing Manager, Prisma SD-WAN
Can you describe your understanding of Prisma SD-WAN and its target market?

In your response, focus on articulating a clear understanding of Prisma SD-WAN's features, benefits, and how it addresses specific customer needs in the market. Discuss the types of businesses that benefit from SD-WAN solutions and any known competitors. Show your knowledge of current industry trends as this demonstrates you are well-informed about the sector.

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How have you successfully collaborated with cross-functional teams in previous roles?

Provide examples of how you've built relationships with various teams such as sales, product management, and technical support. Highlight specific instances where collaboration led to successful product launches or marketing campaigns, emphasizing the importance of communication and teamwork to achieve common goals.

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What strategies would you use to develop compelling messaging for our products?

Discuss the importance of understanding the target audience and their pain points. Talk about starting with market research, competitor analysis, and leveraging customer feedback. Then move into how you can segment messaging appropriately for different channels, ensuring it resonates with each audience for better results.

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Can you give an example of a successful marketing campaign you've led?

Share a specific campaign that clearly depicts your role in its success, including your objectives, the strategies you employed, and the results achieved. Discuss any metrics or KPIs that indicate the campaign's effectiveness, such as increased sales, customer engagement, or brand awareness.

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How do you approach content creation for technical subjects?

Outline your process for simplifying complex technical concepts. Mention your experience in creating diverse types of content and how you tailor them to different audiences. Provide an example of how you've been able to communicate technical information effectively through engaging and accessible content.

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What metrics do you think are important for measuring the success of product marketing strategies?

Discuss key performance indicators like awareness, lead generation, conversion rates, and customer retention metrics. Elaborate on how regular analysis of these metrics helps in refining marketing strategies and achieving better alignment with business goals over time.

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How do you handle feedback from sales teams regarding product messaging?

Emphasize your approachability and desire to improve through feedback. Discuss how you would actively solicit feedback, analyze it for common themes, and work collaboratively with sales teams to refine messaging while ensuring alignment with the overall marketing strategy.

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What role does market research play in your marketing strategy?

Explain that market research is fundamental in defining buyer personas, understanding their pain points, and identifying the competitive landscape. Share how you apply research to inform product development, messaging, and marketing tactics to ensure they align with market needs.

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Can you discuss a time you had to pivot your marketing strategy due to unforeseen challenges?

Relate a situation where a challenge forced you to adapt your marketing strategy. Discuss the analysis you conducted to address the issue and the steps you took to implement a new approach to achieve your marketing objectives.

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What do you see as the future of SD-WAN and its impact on cybersecurity?

Articulate your view on the evolving landscape of SD-WAN technology and how it integrates with cybersecurity solutions. Discuss trends, challenges, and opportunities within the sector, showing you can think strategically about the industry's future and how it impacts Palo Alto Networks' goals.

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Being the cybersecurity partner of choice, protecting our digital way of life.

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Full-time, hybrid
DATE POSTED
April 9, 2025

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